Schema Markup
Schema Markup refers to structured data that helps search engines understand and display website content more accurately in search results.
Screaming Frog
Screaming Frog is a tool used for comprehensive website analysis and technical auditing.
Scroll Depth
Scroll Depth refers to how far down a webpage users typically scroll during their visit.
Search Engine
Search Engine is a platform that indexes and retrieves information from the web based on user queries.
Search Engine Optimization
Search Engine Optimization or SEO is implemented to improve a website's search engine visibility.
Search Intent
Search intent is the purpose behind a search query. It can be informational, commercial, transactional, and navigational.
Search Query
A search query is a word or phrase that people type into a search engine's search box to find specific information.
Search Term
Search term refers to specific keywords or phrases users enter into search engines to find information or websites relevant to their query.
Search Volume
Search Volume refers to the number of times a particular keyword or phrase is searched for on search engines within a given timeframe.
Secondary Keywords
Secondary keywords refer to additional phrases or terms related to the main keyword that are used to enhance the relevance of content for search engine optimization purposes.
Seed keywords
Seed keywords refer to fundamental terms or phrases that initiate the process of keyword research and content planning.
SEO
SEO stands for “search engine optimization” and is implemented to improve a website's search engine visibility.
SEO Audit
SEO Audit is the process of analyzing all elements of your website that define its performance in search engines, impact your site's SERP rankings and identify chances for improvements.
SEO Metric
SEO Metric is a set of indicators used to measure your website's performance, evaluating the effectiveness of a natural referencing campaign.
SERPs
SERP, which stands for “search engine results page,” is a page that a search engine shows to a user after they type a search query.
Session
Session is a set of user interactions with your website taking place within a period of time.
Sitemap
A sitemap is a file that shows a website's structure, including its essential pages, content, and relationships between them.
Skyscraper SEO
Skyscraper SEO is a link building technique that involves identifying top-ranking content in your niche with reputable backlinks, creating something better, then encouraging sites to link to you instead.
Source Code
Source code is a set of instructions a programmer writes using computer programming languages.
Spam Links
Spam links are irrelevant links placed within content with the aim of improving search engine rankings and website traffic.
Spam Score
Spam Score is a metric used to measure the likelihood of a website being penalized by search engines for involving in spammy practices.
Sponsored Link
Sponsored link results from ads or paid placements. It is displayed on the search engine results page after a person searches for certain keywords.
SSL Certificate
SSL Certificate is the digital identity of a website ensuring secure and encrypted connection between a website and a browser.
Structured Data
Structured Data is data that has a standartized format and a well-defined structure. It follows consistent order and is easily accessed by programs and humans.
Subdomain
Subdomain is an optional extension added to a URL before the main domain. Multiple subdomains can be used to organize a website into different sections.