AI Generated Content: A Complete Guide (+ 6 AI Writing Tools) 

We can’t deny that AI has transformed how we create and consume content.

But this doesn’t mean you should panic about AI replacing human writers. Yes, AI content generators are helpful, but they definitely aren’t perfect. 

In fact, research done by Semrush, discovered that 68% of companies get a higher content marketing ROI due to AI, but 93% review their content created with AI before publishing it.

In this guide, we’ll break down what AI-generated content actually is, use cases, what it means for SEO, and show you some real-world examples and tools worth checking out.

Let’s start!

P.S. This article was written by a real human (we promise).

What Is AI Generated Content?

AI generated content is any type of content, like text, image, or video, created using human search queries and generated by AI tools instead of humans.

AI-generated content is created by machine learning algorithms instead of human writers. But how do these tools work?

Users give them prompts, and the tools use natural language processing (NLP) to understand the request. They analyze large amounts of data and generate new content based on patterns they’ve learned. With reinforcement learning with human feedback, AI improves its results to better match user expectations.

Many businesses are now incorporating AI image generators alongside text-based tools to produce visual content quickly and efficiently.

So, whether we like it or not, we can’t escape the reality that AI is now an important part of content creation as well. The ability of the best AI tools to create various types of content is limitless.

But the real question is: Is AI generated content good for SEO and will it boost website performance or harm it instead?

Now, we will try to find the answer to that question.

Google’s Stance On AI Generated Content

There’s a huge misconception that AI generated content can lead to a drop in rankings, traffic, and overall SEO performance.

However, it’s not true. And it’s not only our opinion.

Google’s guide about AI-generated content explains that no matter how you produce content, it should be helpful, valuable, and relevant.

So, those who want to rank higher on Google should be focused only on creating people-first content that meets the E-E-A-T framework.

How AI Generated Content Differs from Human Writing

There are some factors for AI generated writing that “give away” that human writers didn’t create it. Here are some of them:

• Content depth

One of the most common signs of AI generated text is generic information you can find almost everywhere. Professional human writers add their insights and thoughts. 

If it isn’t your first time reading a SayNine blog, you may notice that we share our experience and our tips on link building and content creation. 

This means no AI will help us in this process. Օur content is interview-based and shares insights from our team experts.  

• Language

AI tools often repeat the same phrases because they follow patterns from training data. Human writers usually add personal style and variety to their writing.

Here are common AI-style phrases I’ve come across many times:

• In today’s fast-paced world
• In the digital realm
• Fast-paced
• Competitive edge
• etc.

Now, let’s check out the main benefits AI generated content comes with.

Advantages of Using AI Generated Content

Here is why using AI during content creation is beneficial։

• AI tools save time

Artificial intelligence speeds up content creation by automating tasks and generating drafts in seconds. It’s also gaining traction in SEO. 

Still, you should edit AI content and add your personal touch. The right AI development company can help balance automation with creativity for better results.

• AI content is cheaper

Hiring skilled writers is ideal, but not every business can afford it. Using AI tools for writing saves money on content marketing.

• AI tools are easy to use

You just need to create an account, explore the features, and start writing. Simply start creating blog titles by providing clear and detailed prompts to the tool.

So, with an AI image prompt generator, you can effortlessly turn your ideas into vivid visual concepts.

• AI tools boost productivity

They help with research, drafting, and other time-consuming tasks so you can focus on high-value writing. AI writing tools can be your friend in this stage as well by offering suggestions, improving clarity, and helping you stay organized.

AI tools don’t just help with writing. They also make the whole content process easier and more creative. For instance, they won’t just help you create stunning AI art but can also generate text when provided with information about your brand and target audience. 

You can even create post graphics using an AI social media post generator, which can suggest relevant stories and hashtags to boost your content reach.

• AI tools support SEO

AI tools assist with keyword research, proper keyword usage, writing meta tags, and improving headlines. Plus, AI tools suggest title ideas that make content more appealing and clickable.

• AI tools help overcome writer’s block

When you’re out of ideas, AI tools can generate blog post ideas, create content briefs, write the first draft, and optimize your content for SEO.

Disadvantages of AI Generated Content

Before using AI tools for writing articles, it’s important to know the downsides of AI in content writing.

Now, let’s get to it.

• Google may not love your AI content

Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) is key to content visibility. 

Even if AI helps create your content, it must reflect real insights, expert opinions, a credible source, and up-to-date information to perform well.

• AI lacks the human touch

AI-generated content often sounds robotic and lacks emotional depth. To connect with readers, you need to add personal style, opinions, and a human voice. Collaborating with creative ad agencies can help produce content that feels real and engaging.

• AI isn’t creative enough

While AI writes quickly and clearly, it often lacks originality. Always enhance AI drafts to make them more interesting and compelling for your audience.

• AI content is often redundant

Repetitive words and sentence patterns are common in AI writing. Here is an example of a sentence that uses repetitive patterns:

“In the digital realm, advanced tools are reshaping user experiences. These innovations are enhancing the way individuals engage with modern platforms in the current technological era.” 

It’s important to edit, cutting repetition and making content more engaging.

“Smarter tools are changing how people use technology, making everyday platforms faster, easier, and more intuitive.”

• Risk of plagiarism and legal Issues

AI pulls data from many sources, increasing the risk of copied content. This can hurt your SEO and even lead to legal issues. Use a plagiarism changer tool to fix overlaps and ensure your content is unique.

• AI isn’t always accurate or current

AI tools often don’t have information about new events. Recently, GPT-4o extended its training data cutoff from November 2023 to June 2024, providing more up-to-date, relevant, and accurate responses.

However, to create reliable content, verify facts using recent and credible sources.

Now, let’s explore how AI can help you with specific content creation tasks.

Use Cases of AI-Writing Tools For Content Writers

Content creation consists of so many small tasks that AI writing tools can do as well. Here are some examples.

Keyword Research

If you’ve ever done keyword research, you’ve probably used tools like Ahrefs. But here’s something cool you might not have noticed: some of these tools now have built-in AI features.

For example, when you’re using Ahrefs’ Keyword Explorer, there’s an option to “Ask AI” to help you come up with seed keywords.

I gave it a try with the keyword “link building” and asked it to show me some emerging trends. In seconds, it generated a bunch of fresh and relevant ideas. You can also check the metrics to ensure you target less competitive keywords with high global search volume.

It’s super helpful, especially when you’re stuck.

Blog Post Outline Generation

Every good article starts with a clear blog post outline. But if you’ve ever stared at a blank page trying to figure out where to begin, you’re not alone. I’ve been there too. This is where AI tools come in handy.

We tested this by giving ChatGPT a blog title and asking it to build an outline around it. Within seconds, it came back with a clear structure and key points to cover.

Note: While it’s a great way to speed up things, we suggest avoiding copying the outline as-is. Instead, use it as a starting point. Add your own thoughts, tweak things, and make it sound like you.

Meta Tags Generation

You know how important meta tags are for improving your website’s content performance. So, AI tools can suggest versions for meta titles and meta descriptions as well. 

Again, we gave a detailed prompt for meta titles and descriptions to ChatGPT, and it generated different versions.

Keep in mind that good meta tags play an important role in making your content more discoverable. However, you need to be careful and avoid duplicate meta descriptions to optimize your content successfully.

Blog Writing

What may seem magical about AI writing tools is that they can create brand-new content from scratch. 

We tested the AI content writing tool Claude.ai and provided a prompt that included the word count, title, and other details. Based on this input, the tool generated the content automatically.

Quiz Generation

Who doesn’t love quizzes? They can help you keep your audience engaged, make your content interactive, entertaining, and even help drive more traffic to your site.

To see how AI can help with quiz creation, we gave it a simple prompt, and here’s what we got.

6 Best AI Writing Tools

Enough for theory. Now it’s time to see what the best AI content generators are and how they work.

Jasper

Jasper AI is an AI writing tool that helps create both long-form and short-form content. After users provide simple inputs, this tool will generate various types of content, including posts, product descriptions, marketing copy, and more.

What is great about Jasper is that it has 50 content-generation templates in 25 languages. On top of this, its interface is simple to use, so creators can easily leverage its benefits. Even better writers can mention target keywords and tone of voice in the prompt. 

Jasper has an amazing Brand Voice feature that lets you blend your own brand voice into AI-driven content, ensuring that generated text for your next marketing campaign matches the brand tone of voice and overall identity.  

Jasper has a Chrome extension too, which lets you use Jasper’s features directly from your browser, making the content generation process even better and smoother. 

Another great thing about Jasper is its integrations, as they make your content more compelling and more SEO-optimized.

Jasper Pricing

• Creator plan- starting from $49/month  (brand voice and 50 knowledge assets). 
• Teams plan– starting $125/month (three brand voices, and 150 knowledge assets).

Copy.ai

Copy.ai is another AI writing tool that will help creators generate content in easy steps.

First, make your prompts as detailed as possible, so it can generate better output. 

Thanks to Copy AI, you can not only create new content but edit and revise existing ones as well.  It can make your content more digestible and simple. This tool can paraphrase your sentences and or suggest synonyms to improve and strengthen your writing.

Copy.ai also has brand voice and chatbot features as well. With the Brand Voice feature, you just provide details about your brand’s tone and style, and Copy.ai will generate content that matches your brand image.

Copy.ai Pricing

• Free– 2,000 words per month
• Pro plan– starting from $19/month for 200,000 word

ChatGPT

So, let’s discuss how to use ChatGPT and ChatGPT alternatives for content creation to unlock its potential.

Here is how you can leverage ChatGPT for different writing tasks:

• Generate ideas
• Create outlines
• Generate content drafts
• SEO-optimize your content
• Repropose content into various formats 
• Edit your content and so much more.

One of the biggest pros of ChatGPT is that this tool is free and extremely easy to use.

Plus, it has GPTs, custom versions of the tool, designed for specific tasks. And, the good news is that you can find a few related to writing as well.

ChatGPT Pricing

• Free: Basic GPT-4.1 mini, limited features, web search, and file uploads.
• Plus ($20/month): More messaging, file uploads, advanced voice, and GPT-4.5 preview.
• Pro ($200/month): Unlimited access to all models, advanced voice, and exclusive research previews.

Rytr

Rytr is a content generator that can create articles, blog posts, website content, and more. It lets you specify content use cases, tone of voice, and keywords. It also comes with plugins for WordPress.

With Rytr, you can paraphrase your content, improve your product description, get blog title ideas and outlines, and so on. Even better, with Rytr’s Meta Title Generator you can create SEO-friendly meta titles.

Rytr Pricing 

• Free plan- 25,000 words/month
• Saver plan– starting from $9/month 25,000 words
• Unlimited plan–  $29/month

SEMrush AI Text Generator

Let’s be honest. Writing isn’t always easy. Sometimes you know what you want to say, but the words just won’t come out.

That’s where the SEMrush AI Text Generator comes in. It’s a simple tool that helps you write faster, without overthinking. Here’s how.

• Step 1: Pick what you need. Want a blog intro? A social media post? Just choose from the ready-made templates.
  
• Step 2: Fill in a few details. Add your topic, idea, or keyword.
  
• Step 3: Click generate. The tool will take care of the rest. You’ll get content within seconds. Not perfect? No problem. You can change it until it fully meets your needs.

SEMrush AI Text Generator Pricing

It’s free.

Wrapping Up

Whether you should use AI for content creation it’s only your decision. This article can be your guide in your journey because it answers all questions on AI generated content: from its pros and cons to the best tool you can use.

However, if you want your website to have unique content that stands out in search results, you can contact us. Our team is ready to support your SEO content goals.

FAQ about AI generated content