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Guide to AI generated content and how you can incorporate it into your strategy.

AI Generated Content: A Complete Guide (+6 AI Writing Tools) 

Guide to AI generated content and how you can incorporate it into your strategy.
Lilit Yeranyan Lilit Yeranyan
Table of Contents
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First thing first, you can be sure this content isn’t AI-generated.

But we should admit that AI has transformed many aspects of our lives and how we create and consume content as well.

However, there is no need to panic about AI replacing human writers. AI content generators can be extremely helpful and support the writing process, but they definitely aren’t perfect. 

Our point proves the research done by Semrush, discovering that 68% of companies get a higher content marketing ROI due to AI, while 93% review their AI generated content before publishing them.

Let’s not rush anywhere. Moving forward, we will discuss many things about AI generated content. But first of all, let’s give a clear answer to what AI driven content creation is.

What Is AI Generated Content?

AI generated content is created using human search queries, and generated by AI tools instead of human writers.

This could include creating anything from long-form articles to social media copy, product descriptions, and even images. The main goal of AI content generation is to speed up and simplify the content creation by making it more effective.

Whether you are against it or approve of it,  we can’t escape the reality that AI is now an integral part of content creation as well. But do you wonder if it has a bad or good effect on your website SEO?

Now, we will try to answer that question.

Is AI Generated Content Good for SEO?

Is AI generated content good for SEO and will it boost website performance or harm it instead? It is a question that many of us want to get answers to before combining AI and SEO and including AI writing tools in the content writing workflow.

But let’s hear what Google thinks about it. 

You should keep in mind Google’s guide about AI generated content, which states no matter how you produce content, it will love it as long as it is helpful, valuable, and relevant.

In other words, Google doesn’t care how you produce content; it prioritizes the quality of your content. 

So, here are the main takeaways from Google’s guide.

  • Create your content by having readers on your mind and prioritizing their interests.
  • Avoid spammy techniques like engaging in keyword stuffing or using duplicate content. Instead, share helpful information with your audience and focus on SEO content writing by improving your content for better SEO performance.

So, if your AI generated article is helpful and SEO-optimized, you have a good chance of improving your rankings.

How Does AI Content Generation Work?

We already know that AI generated content is created by machine learning algorithms instead of human writers. But how do those AI writing tools work?  

Users provide those tools with prompts, and they analyze their huge amounts of data from search engines. By using natural language processing (NLP) and summarizing their data, they generate new content. AI, with the help of reinforcement learning with human feedback, can ensure it generates content that meets user expectations and standards.

Okay, we have a clear understanding of how AI content generation works, but what are the main characteristics that make it different from human-written content?

Key Indicators of AI generated content And How It’s Different?

There are some indicators for AI generated writing, so let’s compare human and AI content to understand how they differ.

Unique vs repetitive language 

AI writing tools generate content by taking existing information from search engines and paraphrasing it, whereas writers have their unique style and tone, which they express in their content.

Generic information vs expert insights 

One of the most common signs of AI generated text is generic information you can find almost everywhere. Professional human writers add their insights and thoughts and support their points with statistics.

Now that we know the main characteristics of AI content as well, what types of content can you create with AI tools? We should discuss this next. 

Five Main Types of AI Generated Content

We should be honest. The ability of the best AI tools to create various types of content is limitless. But what are the main types of AI generated content you may need to know?

Blog posts

First, AI writing tools can generate short and long blog articles almost automatically. But you need to create blog titles, give detailed prompts to those tools, ensure they include your keywords, and improve the overall quality of content. But wait; we will discuss this later.  

In this example, you can see that AI tools suggest title ideas and a user can just pick one of them and start writing.

Screenshot showing how ChatGPT generates blog titles based on a prompt.

Social media posts

Social media is probably one of the main mediums through which you can connect with your target audience. AI tools will not only help to create unique images but will generate text as well. However, you need to provide information about your brand and target audience. 

And then, AI writing tools will create social media posts and captions that effectively speak to your target audience. They even can suggest relevant stories and hashtags to boost your content reach. 

Let’s say you want to generate a LinkedIn post. All you need is to give a prompt to the AI writing tool that you use (in this case it’s ChatGPT). Our prompt includes the topic if the post (“How to overcome creative block”), language (simple and friendly) and also preferred word count.

Screenshot showing how ChatGPT has generated a social media post.

Product descriptions

AI writing tools can also help create descriptions of your products. If you give the right prompt, you will get a text that highlights unique selling points and features. But don’t simply trust the text; always check and edit it.

Ahrefs, an SEO analytics tool, now offers a free AI Product Description Generator as well. Let’s say you want to generate a product description for your espresso machine. First, upload your product’s picture, then provide a text that describes your espresso machine’s best features and unique selling point. Next, select the writing tone (in this case, the tone is friendly). In the last step, click the generate button and receive various versions of product descriptions.

Screenshot showing Ahrefs Product Description generator AI.


Email is likely to stay as one of the most popular ways people communicate for different reasons. AI writing tools can be your friend in this stage as well by suggesting email templates and giving recommendations on subject lines, and CTAs.

With the help of, you can get exciting subject line ideas. Of course, you need to give a detailed prompt on how your subject lines would be, like short and punchy. Plus, you need to “tell” the tool what your email is about, which, this time, is about guest post collaboration. After this, will generate several subject line versions.

Screenshot showing how ChatGPT generates different email subject lines.

With this many AI content types, how exactly AI writing tools can help users?

Use Cases of AI-Writing Tools For Content Writers 

Content creation consists of so many small tasks that AI writing tools can do as well. Here are some examples.

Keyword research

Most probably you use Ahrefs, Semrush, or other SEO tools to do keyword research.  However, AI tools can help you here as well, suggesting main and secondary keywords.

Content outline

Having a detailed content brief is one of the key steps for creating a great content piece. So, if you need a detailed outline for blog posts, AI writing tools can be your friend in that process as well.

In this case, we gave an article title to ChatGPT and asked to generate an outline around that topic.

Screenshot showing how ChatGPT generates a blog post outline based on a prompt.

Writing meta tags

You know how important meta tags are for improving your website’s content performance. So, AI tools can suggest versions for meta titles and meta descriptions as well. 

Again we gave a title and character limits for meta titles and descriptions to ChatGPT, and it generated suitable versions.

Screenshot showing how ChatGPT generates meta tags.

Keep in mind that good meta tags play an important role in making your content more discoverable. However, you need to be careful and avoid duplicate meta descriptions to optimize your content successfully.

Rewriting existing content

AI writing tools can help you revise your existing content based on the instructions you provide. With the help of AI writing and text editing tool Wordtune you can paraphrase your texts. 

After entering your Wordtune account, you give this tool the text you want to paraphrase. In the next step, you choose paraphrasing mode, and the tool gives suggestions. You have options to shorten or expand your sentences and even change your writing tone by making it formal or casual.

Screenshot showing how Word tune helps paraphrase a sentence.

Another great thing about AI writing tools is that they can help you avoid having duplicate content on your website. With their plagiarism-checking features, you can  detect plagiarism and ensure your content remains original.

Writing new content 

What may seem magical about AI writing tools is that they can create brand-new content from scratch. But it doesn’t mean that content is ready for publishing your blog. You need to check and improve your text to leverage the benefits of the AI content. 

Wait, we will speak about this in the next point in more detail.

6 Benefits of Using AI Generated Content

There are two sides to every coin, and AI generated content also has its benefits and drawbacks. So what are the pros and cons of AI for content writing? 

Let’s discuss it without biased opinion and start with the benefits of using AI generated content.

AI Content Generation Saves Time 

Content creation is quite a time-consuming task. It takes hours for content writers to produce a well-researched article. So, AI plays magic by automating many parts of content creation processes and even generating articles in seconds. Based on this, we will also see the growing popularity of AI in SEO in the future, making marketers’ work easier.

But you need to keep in mind that those texts that AI generators gave you should be your first draft and starting point, as you need to check and edit it carefully from the point of your experience. Plus, you should add your own style and creativity. Only that way you can ensure your content is on a high level. 

Writing AI generated content is Cheaper

Having your own team of skilled and experienced content writers is the ideal solution. But not every business can afford this. Using AI for article writing plays a great role in this stage as well, helping businesses save money on their content marketing efforts.

AI Writing Tools Are Easy to Use

One of the greatest advantages that AI tools suggest is the ease of use. All you need is to create an account, learn about the features, and discover how they can boost your content marketing efforts.

Let’s take ChatGPT, for example. Here are all the steps you need to take to generate content with this tool:

Step 1: Enter your ChatGPT account.

Step 2: Give detailed prompts.

Step 3: Check the generated text

Step 4: Improve your prompts so they can give better outputs. In this case, we want the final text to be shorter and simpler. So, we gave the tool a new task to paraphrase text by making it more concise and it generated better options.

Screenshot showing how ChatGPT is paraphrasing.

AI Tools Ensure Higher Scalability

You may have a task to create mass content at scale. Then, AI writing tools play an irreplaceable role in accomplishing that. They reduce the time and effort needed for content creation and help you produce lots of content faster and easier.  

Not only will AI tools save you time, but they can also help you maintain consistency in your writing style and voice. All you need is a clear guideline and the right prompts for the AI writing tool you use, and it will generate a lot of content tailored to your audience preferences and needs.

AI Content Generation Boosts Productivity

Boosting productivity. This is probably one of the biggest perks AI writing tools bring to the table. 

AI writing generators help in the research process, giving the first draft and completing other time-consuming tasks. This way, people have more time on high-level tasks to make their content as helpful and outstanding as possible.

AI Article Writing Tools Can Support Your SEO Efforts

All your efforts are towards increasing your website’s visibility, right? So, even if you consider investing in AI writing tools, you should be 100 percent sure that those types of content won’t harm your site’s ranking. In fact, by using AI tools effectively and integrating AI in SEO, you can improve your SEO rankings as well. 

It includes doing keyword research, ensuring the focus keyword is strategically used throughout the article, getting meta tag ideas, and more. 

AI Writing Tools Help Overcome Writer’s Block

We should admit it. Almost every writer has experienced a creative block when one day you are filled with many fresh ideas, but suddenly, you feel that it’s hard to come up with even a new topic idea for your next blog post. 

All you need in this stage is an AI tool that can generate ideas for your blog, give content briefs, or a first draft, SEO optimize your content, and even more.

But to have a clear picture, you should also learn about the cons of AI generated content marketing. 

Eight Drawbacks of Using AI Generated Content

Before considering integrating AI tools into your content writing workflow, you should be aware of the negatives of AI for article writing as well.  Now, let’s get to it.

Google May Not Love Your AI Content

If you are into improving your website visibility, most definitely keep an eye on Google updates and guidelines that it introduces. The recent concept is E-E-A-T, which stands for:

  • Experience– Does your content reflect your own experience and help readers to solve their pain points?
  • Expertise– Are the authors experts in the subject or share expert insights about the topic?
  • Authoritativeness- How authoritative is your website, and does it have a reputation as a credible source?
  • Trustworthiness– How accurate, updated, and fresh is your content?

So, your content, regardless of how you produce it, should match these standards. Google will not only not promote inauthentic and unoriginal content but may even penalize it.

Lack of Human Touch

People still love to read content written by humans, and AI-powered content writing tools aren’t able to ensure engagement and connection with readers. It wouldn’t be an exaggeration to say that AI generated writing usually sounds robotic, doesn’t have personality, and lacks emotions. 

So even if you use AI tools as a starting point for your writing, you have to turn AI writing into human by adding your own writing style and your thoughts about the topic.

AI Content Lacks Creativity

Even the best AI content generator still can’t be as creative as human writers. It’s true that you can generate grammatically correct and structured content quickly. But you should question if this content is creative and unique enough to successfully engage your readers.

So again, even if you use AI tools as your starting point, you should focus on making it outstanding and creative to increase its impact.

AI generated content is Redundant

AI content typically has the same format and sentence structure. Even an untrained eye can notice the repetition of the same words and phrases like “therefore”, “realm” and more.

So, it’s your job to edit AI text and change the redundant phrases to your own words to improve reader engagement.

AI Content Has Plagiarism And Legal Issues

We discussed in the beginning that AI generated content takes information from multiple sources. The legal risk is that authors seeing many similarities to their original work can accuse you of plagiarism and sue you.

Besides this real legal risk, when starting to use AI tools, you should keep in mind that plagiarism can hurt your SEO efforts and even lead to penalties. And you don’t need both cases, right? So, using AI content ethically is a must. Last but not keep in mind not all information you get from AI tools is trustworthy and accurate, so you need to be extra careful as well.

AI Tools Don’t Have The Most Recent Data

As incredible and magical AI tools can be, typically they don’t have data on current events and don’t have access to the latest information. In fact, OpenAI announced that GPT-4 lacks knowledge of events that have occurred after the vast majority of its data is cut off.

It is important to keep in mind if you want fresh or accurate content, you should not rely only on AI SEO content writing tools, but check other sources that are both relevant and fresh.

AI-Driven Content Raises Ethical Concerns

Using AI tools for content creation should not only be strategic, but also ethical and responsible. So if you trust content creation tasks to AI writing tools, you should be open about it with your readers. This way you can establish trust with them.

However, it’s not the ideal case to fully rely on AI for your content creation process. So you really need to carefully edit it. This way, you can avoid plagiarism and duplicate content. 

After discussing the pros and cons of AI for content writing, it’s time to discover ways to use it ethically.

How to Use AI generated content for SEO Ethically?

We learned the limitations and benefits of AI for content generation. But the real question is how to build a winning AI SEO strategy and how to effectively use AI for article writing.

Combine AI With Human Expertise

AI tools can’t guarantee the level of exceptional and valuable content you need. However, you can leverage the strong sides of both AI and human writers. AI tools can give topic ideas and content outlines, and help to do keyword research. 

Human writers can focus on doing deep research and adding their insights using their unique writing style. They can also do interviews with experts on the topic they write about, and make content more useful and informative with their insights.

Don’t Blindly Trust AI 

Credibility and trustworthiness are one of the biggest factors that can have an insanely positive influence on your content visibility. However, the information you get from AI writing tools can be outdated or even inaccurate. 

So even though AI tools are irreplaceable for research, you shouldn’t forget that they have their own drawbacks. This means you need to always fact-check AI generated content, especially when you add data or statistics. Check your information from other resources as well. It may take your time, but all these efforts will be worth it to boost your content visibility and your brand credibility.

Integrate Human Creativity

Writing is, first and foremost, a creative job. Remember, we mentioned that a lack of creativity is one of the biggest drawbacks of AI driven content creation. Great writers have their unique way of creating sentences and expressing their thoughts. Basically, every writer has their own handwriting, something that AI tools can’t accomplish.

So the ideal case is combining the power of AI writing tools and human writers. AI writing tools help you complete simple writing tasks, do research, or SEO-optimize your content. Writers can focus on high-level creative work, add their unique writing style, and include storytelling elements into the content. 

Don’t Forget About Strategic Keyword Use

One of the main factors to ensure your content’s great visibility is the strategic usage of your main and secondary keywords. Also, you need to define your seed keywords for effective SEO optimization and targeting.

In this stage, not only do AI tools help you find relevant keywords, but also give suggestions on how to use them strategically to improve your search engine rankings.

Five Best AI Writing Tools

Enough for theory. Now it’s time to see what are the best AI content generators and how they work.


Jasper AI is an AI writing tool that helps create both long-form and short-form content. After users provide simple inputs, this tool will generate various types of content, including posts, product descriptions, marketing copy, and more.

What is great about Jasper is that it has 50 content-generation templates in 25 languages. On top of this, its interface is simple to use, so creators can easily leverage its benefits. Even better writers can mention target keywords and tone of voice in the prompt. 

Jasper has an amazing Brand Voice feature that lets you blend your own brand voice into AI-driven content, ensuring that generated text for your next marketing campaign matches the brand tone of voice and overall identity.  

Jasper has a Chrome extension too, which lets you use Jasper’s features directly from your browser, making the content generation process even better and smoother. 

Another great thing about Jasper is its integrations, as they make your content more compelling and more SEO-optimized.

Jasper pricing

  • Creator plan- starting from $49/month  (brand voice and 50 knowledge assets). 
  • Teams plan– starting $125/month (three brand voices, and 150 knowledge assets). is another AI writing tool that will help creators generate content in easy steps.

First, make your prompts as detailed as possible, so it can generate better output. 

Thanks to Copy AI, you can not only create new content but edit and revise existing ones as well.  It can make your content more digestible and simple. This tool can paraphrase your sentences and or suggest synonyms to improve and strengthen your writing. also has brand voice and chatbot features as well. With the Brand Voice feature, you just provide details about your brand’s tone and style, and will generate content that matches your brand image. pricing

  • Free– 2,000 words per month
  • Pro plan– starting from $19/month for 200,000 word


Writesonic, like previous tools, will help you generate different types of content: articles, ads, marketing materials, descriptions, social media posts, landing pages, and more.

Writesonic has amazing SEO features as well, so you can analyze content and try to improve it. It gives a content score and lets you SEO-optimize your content.

Writesonice is also a great paraphrasing tool. You can integrate it with SurferSEO, which in another SEO tool that helps successfully optimize your content. Combining power of these tools you can make your content even more SEO-friendly.

Writesonic pricing

  • Free trial– starting 10,000 words per month
  • Business plan– 60,000 – starting from $12.67 – $666 per month for 200,000 words  


ChatGPT took the content marketing industry by storm. So, let’s discuss how to use ChatGPT for content creation to unlock its potential. 

Here is how you can leverage ChatGPT for different writing tasks:

  • Generate ideas
  • Create outlines
  • Generate content drafts
  • SEO-optimize your content
  • Repropose content into various formats 
  • Edit your content and so much more.

One of the biggest pros of ChatGPT is that this tool is free and extremely easy to use.

Let’s say you want to create an SEO-optimized product description for your eCommerce website that sells books. All you need is to give a detailed prompt, which should include genre of the book (science fiction), your main keyword, word count and of course books unique value preposition.

Screenshot showing how to generate a product description based on a prompt.

While it is a valuable tool, and many people use it for content creation, your content creation process shouldn’t fully rely on it.  


Rytr is a content generator that can create articles, blog posts, website content, and more. It lets you specify content use cases, tone of voice, and keywords. It also comes with plugins for WordPress.

With Rytr, you can paraphrase your content, improve your product description, get blog title ideas and outlines, and so on. Even better, with Rytr’s Meta Title Generator you can create SEO-friendly meta titles.

Rytr pricing 

  • Free plan- 25,000 words/month
  • Saver plan– starting from $9/month 25,000 words
  • Unlimited plan–  $29/month

Semrush SEO Writing Assistant 

Semrush is a well-known SEO analytics tool and suggests an SEO Writing Assistant as well. With with tool you can:

  • Check the SEO potential of your content 
  • Analyze the originality of content with the plagiarism checker 
  • Rewrite your content with the Rephraser feature
  • Get SEO recommendations like new keywords to make your content more optimized
  • Notify about readability or engagement issues by the Content Issues feature
  • Connect the SEO writing assistant to your Google Docs or MS Word.

Here is how you can use an SEO writing assistant to make your content even better. First you add your text and target keywords, then the tool will highlight all SEO issues and even recommended keywords based on your competitors’ content.

Semrush SEO Writing Assistant in use.

Semrush SEO Writing Assistant Pricing

Semrush has 3 pricing plans with different limits for the Semrush SEO Writing Assistant.

  • Semrush Pro– Starting from $119.95 monthly and including one template of Semrush Writing Assistant. 
  • Semrush Guru– Starting from $229.25 monthly and including unlimited templates of Semrush Writing Assistant. Plus it has 5 plagiarism checks.
  • Semrush Business– Starting from $229.25 monthly with unlimited templates of Semrush Writing Assistant and 10 plagiarism checks.

How to Choose AI Writing Tools

Ok, your content creation process should include AI writing tools, right?. So how to find the best one?

Start by building your content marketing strategy and defining your needs and goals first. Various AI writing tools offer different features. Find tasks you can trust to AI content tools. This could be generating outlines, checking grammar, or paraphrasing existing content.

In the next step, consider your budget as well. AI content tools have different prices. So you should invest in a tool that not only suits your needs but also fits your budget. 

Finally, start researching, check their features, pricing, and customer reviews, and compare them with other options to ensure you find the best fit for your business.

AI tools offer free trial periods as well. You can even check them, and after finding the best AI writing tool, you can integrate it into your writing process. 

Wrapping Up

It was quite an interesting ride, wasn’t it?

But we should finish here by summarizing everything about AI content:

  • Users give AI writing tools prompts, these tools analyze huge amounts of data from search engines and generate new content.   
  • The main indicators of AI generated content are repetitive and robotic language, generic information, and lack of creativity.
  • Blogs, social media posts, landing pages, product descriptions, and emails are the most common types of AI generated content. 
  • Content writers can leverage AI writing tools to create outlines, generate new content or revise ones, or do keyword research. 
  • AI writing tools save time and resources, increase productivity, help overcome writer’s block, and SEO-optimize your content.
  • AI generated content can have legal and plagiarism issues, not meet Google’s E-E-A-T, and lack human touch and creativity.
  • Jasper,, Writesonic, ChatGPT, Rand Rytr, and Semrush SEO writing assistant are great AI writing tools.

FAQ about AI generated content

Can AI create original content?

No, AI can’t generate original content. While it generates new content, it can’t come up with original ideas.

Is there a free AI content generator?

Yes, there are several AI content generators like ChatGPT or Rytr you can use for free. 

Is it legal to use AI content?

Yes, it’s legal to use AI content because it is copyright-free. However, you should use it as ethically as possible and follow legal guidelines.

Can AI generated content replace human creativity?

No, AI generated content can’t replace human creativity, although it can still help generate fresh ideas.

Does Google rank AI generated content?

Yes, AI generated content can rank as long as it is valuable, relevant, and helpful.

How do I make AI content SEO-friendly?

You can make your content SEO-friendly by including keywords with good metrics and adding meta descriptions with target keywords.

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