Backlink Profile: How To Build a Strong One in 2025

How do you know if the backlinks you’re getting actually help your website?

With so much information and backlink types out there, it’s easy to feel confused. However, one thing is sure, that you only need the kind of links that improve your rankings.

No worries, we’ll share simple tips from our own experience to help you build a strong backlink profile.

Let’s get started.

What is Backlink Profile And Why Does It Matter?

A backlink profile is a list of all the backlinks from other websites that point to yours.

Here’s a simple truth: a strong backlink portfolio helps your website rank higher. Each good backlink shows search engines that your site is trustworthy and more important.

Let’s take a look at SayNine’s backlinks profile. In 2023, SayNine had 65 referring domains with a Domain Rating of 37.

SayNine website now has 464 referring domains, and its DR has grown to 60.

Getting valuable backlinks from authoritative websites has improved our website’s rankings.

Further reading:
Why Backlinks Matter for SEO?

How to Build a Strong Backlink Profile: Our Approach

Now, let’s go through some effective link building strategies that helped us create strong backlink profiles for our clients.

Get Backlinks From Relevant Websites

We provide our clients with non-shitty backlinks coming from websites that meet the following criteria:

• Presents a legitimate business

It means that behind the website you get a backlink from is a real business offering actual products or services.

From our perspective, we only provide SaaS backlinks to SaaS websites.

Why? Because those backlinks signal search engines that other SaaS businesses consider your website trustworthy and valuable. This, in turn, results in better rankings.

• Isn’t part of PBNs

Stay away from toxic backlinks, like those from private blog networks (PBNs).

These websites are made to boost a site’s search rankings unnaturally.

Some people engage in those practices to quickly boost a website’s search engine position.

But why should you avoid it?

Here’s the truth: PBN backlinks might help you at first, but in the long run, they do more harm than good. Google sees them as spam and against the rules. This can cause your site to lose rankings or even get penalized by Google.

Ensure Your Backlinks Are Do Follow

To understand dofollow backlinks, it’s important to know what nofollow means.

No follow links have a rel=”nofollow” tag in their code, which tells Google not to crawl the linked page or pass ranking value to it.

Do follow links don’t have this tag, so they pass ranking power or so-called link juice to the target page. That’s why we ensure these backlinks are dofollow to help our clients’ websites get ranking benefits.

Now, let’s understand how to check whether your link is nofollow or dofollow?

You can inspect the backlink directly on the webpage. All you need to do is right-click the backlink and choose “Inspect” or “View Page Source.”

Look at the <a> tag. If it contains rel=”nofollow“, then the link is nofollow.

If there is no real attribute or it doesn’t contain those values, then it’s a dofollow link.

You can also use the NoFollow Chrome extension, which highlights in red all the nofollow links on a page automatically.

This helps you make sure your backlinks provide SEO value to what they are linking to.

Target the Right Anchor Text

Your anchor text is extremely important for creating a strong link profile. It should fit the page it points to, so readers know what to expect when they click.

We check user intent to make sure the link matches what people are looking for. If the anchor text is “logo generator,” check whether Google shows landing pages or blog posts to understand if users are searching for a tool or for informational content. This helps us pick the right page and use anchor text that fits. Since Google shows product pages for “logo generator” searches, we link to our client’s landing pages with this anchor text.

Typically, our client shares with us their target pages with anchor texts. However, we also share our recommendations and suggestions and start working on them.

Let’s discuss one of SayNine’s case studies. One of the important anchor texts we worked on for our client was “customer loyalty trends.” Result? Our client’s website moved up 12 spots, from 13th to 1st position for this search term․

What worked right? Consistently getting to the authoritative backlinks while targeting the right anchor text․

Further reading:
How 30 Backlinks Boosted Propello Cloud’s SEO in 3 Months

Add Backlinks Only in Relevant Contexts

Google now more than ever prefers content that truly helps readers. So, backlinks should be placed in content that makes sense and adds value.

Here’s what our content team does when doing link insertions:

• We make sure links are added in a natural way that fits the article.
• We research carefully to find the best spot for your link.
• We look for articles where your anchor text already fits or can be added smoothly.
• If needed, we do text modifications so the anchor fits naturally and makes sense in the content.

This way, you both will ensure a positive reader experience and improve your SEO results.

Always Monitor Your Backlink Profile

How valuable and good your backlinks are, and where they’re coming from: you need to find answers to these and other questions to ensure the health and strength of your backlink profile. 

To keep your pulse on this one, you need to use different backlink checker tools. Our go-to tool is Ahrefs. You can learn almost everything about your backlink portfolio.

Here is the thing you can analyze with it:

• The total number of your backlinks
• The value and authority of referring domains
• Anchor text distribution across your backlinks
• Which pages on your site attract the most backlinks
• Potential toxic or harmful backlinks to disavow

Another important thing you can check with Ahrefs is lost backlinks to ensure the health of your backlink profile. 

Here are the steps you can take to find lost backlinks:

Step 1: Enter your Ahrefs account.
Step 2: Enter your website URL into the Site Explorer search bar.
Step 3: Go to the Backlinks section in the left menu.
Step 4: Click the Lost tab to see backlinks that are no longer active.

Check your lost backlinks to understand which links you might want to recover or monitor. In this case, our link building team can reach out to site owners to solve the issue to get those backlinks back or compensate with another one.

To Wrap Up

Don’t rush anywhere when trying to improve a website’s rankings. 

Get relevant backlinks from real SaaS websites with the right anchor text regularly. 

Keep an eye on the strength and health of your backlink profile, and you will see pretty good results. 
If all this sounds like something you can’t do alone, contact us and learn how we can help you ensure higher rankings for your website.

FAQ about backlink profile