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Link building might be challenging, especially if you are just getting started.
The tricky part is that your job depends on other people, like the website editors or link exchange partners, meaning that you’re not always in control.
But, no worries. We’ve been there too! In this guide, we’ll share some common link building challenges we face and how we overcome them.
Keep reading!
Below are some of the biggest challenges we’ve dealt with so far. Let’s break them down.
One challenge is when partners offer irrelevant or low-metric domains for link exchanges.
Don’t get us wrong. Low metric domains are OK and can bring value as long as the website and content are good. If you’ve explored link building metrics, you should know that not all backlinks are created equal. A backlink from a DR 70 site holds way more weight than one from a DR 30 site.
That’s why we always do our best to get backlinks from high-metric and reputable sources for our clients.
Our Solution
Here’s what we do when there’s a lack of high metrics and relevant domains.
Further reading
So, it’s all about finding new ways to collaborate with partners. Don’t be afraid to experiment. Sometimes it leads to amazing results.
Rejected backlinks are yet another challenge in the link builder’s job.
This is the most frustrating part when you send a link request and receive a message like “Sorry, but your request was rejected.”
The link rejection reasons can be different, like not following the partner’s guidelines or sending irrelevant text edits. No matter what the reason is, figuring it out is important to turning that “no” into a “yes.”
Our Solution
Rejections can be a real hurdle but with a few modifications and persistence, you can often turn things around!
Losing even one partner is tough for us. Every partnership counts, and when we lose touch with even one of them, it can really set us back.
This usually happens when someone leaves their job and forgets to pass the information along. However, sometimes even when they CC someone, the new person might not respond. So, we are left with nothing.
Our Solution
We never let a lost partner mean lost opportunities but try to find a way to keep things moving!
The next on our list of link building challenges is poor communication.
No link building campaign can be successful without strong partnerships, which are built thanks to clear and consistent communication. It is basically what keeps running everything smoothly.
We have more than 1000 partners around the world, and it’s our link builders’ efforts in maintaining strong partner relationships that have helped us build more than 40K backlinks.
But, not all partnerships are smooth. Sometimes partners keep ignoring us or disappearing for days, weeks, and even months without any notice.
Here’s how we deal with these situations.
Our Solution
Communication is key. So, we do whatever we can to get things done!
We have partners from different countries, which means we often deal with time zone differences.
For example, when one partner’s workday ends, ours is just beginning. This may cause delays, making backlink requests take longer. But hey, it’s not the end of the world.
Our Solution
A little project planning and preparation can help you stay on track, no matter the time zone.
There are two types of partners: the good ones and the bad ones. And, yes, you’ll encounter both of them.
So, what makes a partner “red flag for exchanges“? These people usually focus so much on their gains and forget to give anything back.
There’s been many cases where we made our partners’ requests live even though they owed us many backlinks. If you don’t take control over the situation on time, it can easily get out of hand. They will keep ignoring or forgetting your requests.
But here’s the thing. We always use a backlink management sheet, which tracks everything. It shows who owes what, so we can easily spot any imbalances. Here’s what we do when partners owe too many links.
Our Solution
We often get requests from partners asking for backlinks from domains with traffic from a specific location like in the examples below.
Why is this a challenge? It’s difficult to find many websites that fit partners’ location criteria. Sure, we can find a few, but this strategy is not going to work in the long run.
So, what to do next?
Our Solution
Link building isn’t the easiest job, but it’s manageable with the right approach.
It’s all about finding a common ground with partners and going for some compromises, just like in every relationship, right? Over time, you’ll figure out how to get along with different people and handle different confusing situations.
So, keep going and don’t let these challenges hold you back. Good luck!
Yes! Link building is still effective because backlinks are one of Google’s key ranking factors. To rank higher, you need relevant backlinks.
Link building can be tough and time-consuming. A lot of it depends on other people—like link exchange partners meaning that you don’t have full control over the process.
To do effective link building, find relevant websites, start a backlink outreach, build backlinks from trusted sources, track and monitor your efforts.