What’s the real deal with link building today?
Yes, we all know what link building is, how it works, and why we need it, but with the algorithms and strategies always changing, there’s a lot of uncertainty in the air.
Well, to make things a bit clear we went straight to the source!
We surveyed more than 100 SEO professionals, gathered some real-world data, and combined it with insights from trusted sources to uncover the latest trends in link building today.
The results? Eye-opening link building statistics, some surprising challenges, and actionable takeaways to help improve your strategy.
Whether you’re already a seasoned professional or just dipping your toes in the world of SEO and link building, this infographic is packed with everything you need to navigate the world of link building.
Without further ado, let’s explore!

Link Building in 2025- It’s Here to Stay
Despite the challenges, changing algorithms, and many different opinions on tactics, one thing is clear: Link building continues to be one of the basics of successful SEO strategies in 2025.
Our survey of over 100 SEO professionals revealed lots of valuable insights – from the ongoing debate between quality and quantity to the tools and strategies that work best.
So, keep building those backlinks, stay on top of new trends, and remember – link building isn’t just a tactic, it’s a crucial part of your growth journey.
And, if you need a hand with your link building, we’re here to help, at prices that won’t break the bank. Contact us and let’s see how we can make your strategy even stronger!