Let’s admit it: improving SEO rankings is not a piece of cake. But the good news is that link building can be your trusted friend in overcoming this challenge and improving online visibility.
As there isn’t any proof that ghosts can help improve search engine rankings, we can confidently say that link building is not dead, as many warn.
And it seems it doesn’t have plans to die in the future either. Statistics also prove this, showing that the number 1 ranking page on Google has an average of 3.8x more backlinks than pages ranking in positions 2-10.
So don’t go anywhere to find out important and actionable link building tips that can greatly enhance your website’s SEO.
What is link building?
First thing first, let’s discuss what link building is anyway.
Link building is a fundamental component of off-page SEO and involves getting backlinks from other reputable websites to your own.
Search engines consider these links as votes of confidence, so websites get better chances to appear higher in search results. Also, when reputable websites link to your site, it can boost the website’s authority and credibility.
But it’s important to keep the following in mind when it comes to link building; it’s better to prioritize the quality of backlinks over quantity. Because it’s more strategic to have strong links from authority websites than a bunch of backlinks from low-quality websites. Thus, you need to consider SaaS link building, which involves getting backlinks from SaaS websites. Thanks to getting backlinks from this type of website, you can add an extra layer of authority and trustworthiness to your website.
Why should you care about link building anyway?
Ok, you already get an idea of what link building is, but you may still wonder whether it is worth your dedication and effort. Now, let’s discuss the key benefits that effective link-building can suggest.
✓ Improve search engine results
More authoritative links are a sign for search engines to consider your website a credible source, so it gets higher rankings. Interestingly, Semrush’s research found that 92.3% of the 100 top-ranking domains had at least one backlink.
✓ Increase organic traffic
On top of that, good links bring more people to your site, boosting your website’s traffic.
✓ Credibility and trust
When reputable websites link to your website, it shows you’re trustworthy, making people more likely to visit your website.
✓ Enhanced domain authority
Understanding the importance of backlinks and getting relevant ones can boost your website’s domain authority, making it more trustworthy for search engines and users.
✓ Brand visibility and awareness
When your website is mentioned and linked to from other reputable sources, it helps to increase your brand’s visibility and awareness. Effective SaaS link building tips can boost your brand’s visibility by getting your website featured on trusted sources.
All these amazing perks of link building definitely made you consider doing link building for your company, right? So, let’s discuss effective link building tips that can help you enhance your website’s rankings.
9 link building strategies that can be extremely helpful
All signs show that link building is going strong, and it remains one of the key strategies to boost your rankings. In fact, a survey indicates that 92% of marketers believe that in five years, links will still be a ranking criteria in Google algorithms. So let’s start and discuss important link building tips that will improve your SEO efforts.
Consider doing an A-B-C link exchange
One of the steps of the link building process is doing an A-B-C link exchange. This is a link building strategy that includes exchange between three domains. In this process, three websites, which we can label as A, B, and C, swap links to each other. The goal is the same: to improve each website’s backlink profile and boost the search engine rankings of those three websites.
You may be familiar with A-B link exchange, which is quite a straightforward process in which two websites mutually agree to link to each other. In this process, two websites focus on maintaining the links’ relevance by carefully choosing their right placements.
On the contrary, the A-B-C link swap is a little more complex as website A might link to website B, website B might link to website C, and at the end of the cycle, website C links back to website A. This method provides an opportunity to build a more diverse backlink profile by collaborating with a broader range of websites that are open for link-building partnerships.
Keep in mind when engaging in either A-B or A-B-C link exchange, it is crucial to ensure the naturalness and relevance of the backlinks you get.
Lastly, don’t forget to check the uniqueness of those backlinks to ensure the effectiveness of your link building efforts. Ahrefs can be extremely helpful in this stage; just ensure to follow these steps when analyzing the uniqueness of your backlinks.
Step 1: Enter your Ahrefs account
Step 2: Search the domain section and insert the URL of the domain (in this case, https://www.cam.ac.uk/)
Step 3: Click on the referring domains section and add the domain name (in the case https://www.nytimes.com/ )
Step 4: Click the number in case you want to see all links first domain (https://www.cam.ac.uk/ has from https://www.nytimes.com/ )
Step 5: You can click on the number of links (47) to see all details.
Make automation your friend
There isn’t anything you can’t automate. Maybe this will sound unrealistic, but in fact, automation can make the link building process more effective from start to finish.
First and foremost, automation can help pinpoint potential link-building opportunities by finding relevant websites. Thanks to different automation solutions, you can analyze and filter through big amounts of data to find reputable and authoritative websites for link-building. This quality, reputable link building tip will save time and ensure a more targeted approach.
Step 1: Enter your Ahrefs account.
Step 2: In the domain search bar, include the industry or topic that you are looking for. (In this case, it’s <link building>)
Step 3: Ensure to include in the domain search bar https instead of http to get a list of secured websites.
Step 4: Add in the search domain bar blog to find websites that have blogs.
Step 5: Also, add filters and look for websites that have DR start from 50 to 85 and website traffic at least from 1K.
Step 6: You can click on the number of links (47) to see all details․
On top of this, automation can open room for effective link building outreach. With this solution, writing and scheduling outreach email follow-ups is possible. Plus, they can help track and monitor email responses and interactions, enabling link builders to make data-driven decisions and refine their outreach strategies for better results.
With the help of Mailmeteor, you can get insights into the effectiveness of this outreach email and analyze its engagement metrics. It gives insights about other metrics as well (click, bounce, unsubscribe rates) and provides an opportunity to fine-tune your link building outreach efforts.
Even after you get backlinks, automation tools can help monitor backlinks, and check the health of these links. These solutions regularly scan the webpages to check the status of your links and alert you when those links become broken, helping to keep your backlink profile strong and healthy.
Last but not least, automation can help understand your link-building efforts’ effectiveness. While there is no doubt that automation can be extremely helpful and even, in some cases, a savior for link builders, it’s essential to realize the power of personalization in enhancing your link building efforts, which takes us to the next point, where we will discuss one of the most important link building tips.
Personalize your outreach email
Personalizing your link building outreach is the key to increasing your chances of success. Basically, by dedicating your time and efforts to tailoring your outreach emails to the specific interests of your link building partners, you showcase the importance of potential collaboration.
And remember that personalizing your outreach email is not just about including the recipient’s name. So, let’s discuss effective tactics to personalize your message.
✓ Research and research again
Before reaching out, research the recipient’s website. Understand their target audience and design your message around their specific preferences.
✓ Don’t forget about a great subject line
Create compelling and relevant email subject lines that can grab potential link building partners’ attention. Then, introduce your offer and clarify why you’re contacting them.
✓ Call attention to the mutual benefits
In the next step, emphasize the benefits of the collaboration and highlight how a link swap or guest post collaboration will be mutually beneficial.
✓ Don’t be too long
Remember that website owners’ and editors’ inboxes are typically full of messages. So, make sure to keep your outreach email concise.
✓ Don’t rely on generic templates
While using templates can help you, relying only on them will make your message generic. So, try to customize each message to reflect the recipient’s website. On top of this, add your unique personality to your message.
✓ Suggest link insertion if possible
One of the greatest link building tips that you may come across is finding relevant link insertion in your potential partner’s website and including it in your outreach email.
Connect with link building partners on LinkedIn
LinkedIn is still going strong: It has more than 900 million members in 200 countries and regions. So, it would be a huge mistake not to leverage the amazing opportunities this professional networking platform suggests for link building.
Basically, it opens the opportunities to build relationships or “connections” that can have the same goal as you: build valuable backlinks.
Thanks to LinkedIn, it’s not only possible to expand your network but also find potential link-building opportunities, whether it is link swap or guest posting, that can be mutually beneficial.
First thing you should do is optimize your LinkedIn profile and make it professional. It includes adding a high-quality profile picture and writing a compelling headline that showcases both your personality and experience.
Also, don’t waste time and connect with professionals and relevant connections in your industry. Invest time to engage with their content, participate in establishing relationships, and ultimately build a network.
While this next link building tip may be hard to follow, you need to put the effort into creating valuable content and be consistent in that. Thus, provide insightful content on your LinkedIn feed, and don’t hesitate to share your own experience.
Another smart link-building tip is connecting with potential LinkedIn partners before sending outreach emails. This way, you can try to establish relationships with them. What is great about LinkedIn is that it can help to start but also maintain long-term partnerships and improve relationship link building which can be extremely helpful for your link building efforts.
Don’t forget about Slack
Another outstanding platform that can elevate your link building measures is Slack. By leveraging the power of this platform, you connect with a global community where you can find opportunities for link exchanges and guest post collaborations. Basically, Slack can be extremely beneficial for link building in the following ways:
First and foremost, Slack helps to connect with potential link building partners and start collaboration.
✓ Access industry trends
With Slack, you can stay informed about the latest link building trends and stay on top of the game.
By joining SaaS-focused Slack communities, you can tap into expert advice and gain valuable SaaS link building tips to enhance your strategies.
You may encounter various obstacles on the road to crafting effective link building techniques. And being a part of any Slack community, you can ask questions and get link building strategies from professionals who may have faced similar issues and will help you solve them.
Now, let’s discuss how to find channels on Slack and use this platform for successful link building strategies.
✓ Join relevant communities
Before anything, join Slack communities that are relevant to your industry and interests. Find these communities through a quick web search or by asking for recommendations.
✓ Utilize Slack’s search feature
Once you’re inside a Slack community, make use of Slack’s search feature to discover relevant channels. Check the list of channels and join the ones that are most relevant to your link building interests.
✓ Participate in discussions
After joining relevant channels, actively participate in discussions. Share your insights, ask questions, and engage with other community members. This opens opportunities to discover additional channels from recommendations within the community.
✓ Ask for Recommendations
Don’t hesitate to ask fellow community members for channel recommendations. You can do this by posting a message on the main channel or privately messaging.
✓ Be open to collaboration
In the last step, look for opportunities to collaborate with potential link building partners. This could include guest posting or link insertion. Just ensure to include links to your website when talking about potential collaborations. Plus, make sure to clearly communicate the value that Slack members can gain from link building partnerships.
By following these steps, you can expand your network and effectively leverage Slack for link building partnerships.
Check what your competitors do
There is always room for improvement, and you should and must learn from competitors as well. So, one of the great link building tips you can follow is doing competitor backlink analysis. If you haven’t done so yet, you should start the process by identifying your main competitors in your niche.
Keep in mind when analyzing your competitor backlinks, you should concentrate on the quality of those links and check their relevance.
In the next step, understand the types of websites that are linking to your competitors so you can focus your efforts in that direction and target similar websites. But before reaching out to those websites, make sure to check their domain authority and relevance.
Furthermore, keep an eye on what kind of content your competitors create that gets more backlinks. This can guide your content marketing tactics.
Basically, thanks to competitive backlink analysis, you can find out which backlink techniques are most effective and which types of websites have high search engine results. Moreover, this approach gives an excellent opportunity to discover gaps in your backlink profile and ultimately build a more targeted link building outreach strategy.
After conducting competitor analysis and having all the data about competitors link building tactics in your hands, you can come up with your own effective strategies and fine-tune your link building efforts. This way, you will successfully boost your link building strategies.
Create content that people will link to
Content marketing is one of the most effective ways to build links for your site. So, one of the smartest link building tips out there is creating valuable and relevant content that is good enough to naturally attract backlinks.
Creating high-quality content can be a long road, but all hard work will pay off, as they won’t be interested in sharing it with their readers.
Here are some strategies to help you write content that people will link to:
✓ Create informative and in-depth articles
Invest effort in writing content that thoroughly answers the common questions that the target audience has within your industry. This is a smart move to attract backlinks. And the reason is when your content becomes a valuable resource that provides complete answers, chances get higher that other websites link to it.
✓ Conduct original research and share your own experience
Conduct and publish your own research findings and unique data and insights that provide fresh perspectives and valuable information.
✓ Make your content more visual and interactive
Make your content more visually appealing by including videos and slideshows. Plus, add quizzes or interactive elements that boost engagement and bring backlinks.
✓ Optimize for SEO
Even if you manage to create more valuable and high-quality content, you should optimize it so it can rank high in search results and people link it. It includes finding relevant and high-traffic keywords and then strategically placing them in titles, headings, meta descriptions and also sprinkling them throughout the content.
✓ Start guest post collaborations
Contribute guest posts to reputable websites and blogs in your industry.
Let’s speak about the last step in more detail, as the guest post remains one of the most effective link building techniques.
Offer guest post collaboration
Guest posting remains one of the most common ways to get links back to your website from other websites. What is interesting is that guest posting can also develop mutually beneficial linking relationships. An important link building tip here is to collaborate with relevant websites in your industry.
But you should make an effort to create valuable and relevant content that not only supports your link building goals but also gives value to the readers.
What link building techniques should you avoid
We spoke about effective link building tips in detail, but now let’s discuss what tactics you should avoid.
✓ Purchasing links
Buying links from websites with the only goal of increasing your site’s authority is violating search engine guidelines. In this matter, paid links can cause penalties.
✓ Building link farms and PBNs
These involve creating websites with the goal of linking to each other. Search engines can detect this and even could penalize those websites.
✓ Low-quality websites
Getting links from websites that are spam or irrelevant will negatively impact your site’s reputation and rankings. Instead, focus on getting links from reputable and relevant sites.
✓ Over-optimization and manipulative tactics
Engaging in keyword stuffing or in other manipulative over-optimization tactics like over-optimized meta tags, hiding text with links can harm and lead to penalties.
✓ Focusing on quantity instead of quality
Google and other search engines prefer a website that has a few reputable backlinks rather than one that has too many but from irrelevant websites. So, when building links, focus on relevance and context. Links from sources related to your industry or content are more valuable than unrelated ones.
To sum up
Link building is one of the key elements of elevating your website’s SEO rankings and overall visibility. Whether it is engaging in guest post collaboration or doing link exchange, it’s important to ensure the relevancy and authority of these links. And the reason is that relevance ensures a contextual connection, while authority adds an additional layer of trustworthiness and credibility.
On top of this, when doing link building outreach, it’s extremely important to personalize your messaging. Plus, don’t miss the opportunity to leverage Slack and LinkedIn to elevate your link building strategies.
So, try practical link building tips that we suggested and avoid ineffective ones to boost your SEO game.
FAQ about following link building tips