Link insertion tips for SEO.

Link Insertion: 5 Easy Steps to Follow for Success

Lilit Yeranyan

Table of Contents

Maybe you heard that saying “being in the right place is a sign of complete happiness.” But did you ever think about what is the right place for your links that can make your link building strategies “happy” and successful?

Or do you ever wonder whether link insertion is a good idea for boosting your SEO efforts? The short answer to this question is yes, but let’s give a more detailed response. So, as a part of the larger link building strategy, link placement can be a win-win situation both for your website and one that gets backlinks.

So, keep reading the article to find strategic link insertion tips that can support you to boost your SEO rankings and attract organic traffic.

So, what is link insertion?

First thing first, let’s define what link insertion in SEO is anyway.

Basically, link insertions are organic placements of a link into already-published content on a relevant website. 

This process includes requesting a link to your website or another website. The result of this collaboration is that you get a backlink from another website to your page.

What is great about this strategy, (which you can also call link placements or niche edits), is that it provides an opportunity to drive more traffic to your website if done properly. Plus, this strategy can increase your brand awareness and create an authoritative image. On top of this, with link placement, you can acquire targeted viewers and improve visibility.

But wait, let’s talk about the perks of doing link placement for your SEO efforts in more detail.

Why does link insertion matter for SEO?

Maybe you didn’t get a complete answer to whether link insertion is an effective backlinking strategy. So, let’s find out several reasons why link insertion in SEO is a valuable technique for both your website and the hosting site:

✓Authority and trust 

Authoritative backlinks from reputable websites can improve your website’s overall authority because they are signs for search engines that your content is trustworthy. 

✓ Improved rankings and organic traffic

Search engines love websites with a strong backlink profile and help them to rank higher in search results. Plus, gaining backlinks from other websites brings organic traffic as more users find and visit your site through search results.

✓ Relevance and context

This strategy provides context to your content and helps search engines figure out what your content is about.

✓ Delivers value to readers 

By adding relevant and contextual links within their content, the host website gives its readers the opportunity to explore additional information or resources. This way, webmasters not only ensure a better navigation experience for their visitors but also invite them to learn more about topics they are curious about.

✓ It’s not against search engine guidelines  

Inserting links is a legal and white-hat SEO approach you can implement without any concerns about getting penalized. While it is very safe to employ link placement, it’s also imperative to follow link-building best practices to maintain trust and authority.

✓ The posts are already indexed

This benefit carries quite a huge importance. When a webmaster adds your links to existing content, they’re already in Google’s index. So, you’ll witness the impact of these backlinks on your search engine rankings shortly. 

✓ It is easy and efficient 

It’s kind of a piece of cake for host website editors to insert links to an existing page. Basically, it has fewer steps compared to guest posts, where you need to find blog content ideas, and then write content. 

So, let’s do a link placement vs. guest posting comparison to understand the advantages of link insertions in this context.

Link insertion vs. Guest post։ Which Works Better for SEO?

Now, let’s talk about the pros of link placement compared with guest posting. First, doing link insertions is far quicker because the content already exists. Instead of creating a new piece of content, you’re simply asking to place a link in an existing piece. The only time-consuming yet important stage here is to find relevant websites and then reach out to editors. 

In defense of guest posting, even to spend time to find guest posting opportunities, but often you are also responsible for content relevance and placement of your links. On the other hand, insertions are already indexed and ranked, so you can expect results pretty quickly.

Another  “alibi” for guest posting is the opportunity to compose blog titles tailored to the hosting website’s audience interests, increasing the effectiveness of your link placement efforts.

As you can see, both guest posting and link placement are advantageous, so ideally, you should consider both these link-building techniques to maximize your link-building efforts. 

Okay, it’s clear that you should include this approach in your SEO strategy for sure. So, let’s move on, and the main question is how to make the process as effective and successful as possible.

How to Implement Link Insertions Effectively In 5 Steps

Now, we all agree that this approach should be an integral part of a link-building strategy. But to achieve great results, you should be strategic and have well-thought-out tactics. Let’s discuss some of them.

Find the relevant websites to target

Before anything else, the main step you should do is identify the right websites that you should target. And the reason is that the core of successful link placement is relevancy and naturality. So let’s discuss tactics on how to find relevant websites.

The first and easiest step here is using search engines to find relevant websites. Another effective tactic is doing competitor backlink analysis and keeping an eye on competitors’ strategies. This way, you will identify websites that link to them, which may be potential targets for you as well.

By overviewing the domain, you will get an analytical report, including organic competitors. After getting the report, search manually to make sure they are truly your competitors.

Select all competitor websites on Semrush.

Select the competitors’ websites that are best fit. And analyze each competitors’ backlinks by filtering options.

Analyze competitor backlinks on Semrush

After all this, you can build a list of potential partners. But there are factors that you should check before considering reaching out for collaboration. Let’s discuss some of them:

✓ Relevance

Ensure that the websites you’re reaching out to are relevant to your industry. Moreover, after finding the relevant website, you can find articles that would be contextually  aligned with your anchor text and your link insertion strategy.

✓ Organic traffic

In the next step, check whether the website that you consider for inserting links has enough organic traffic.   

✓ Quality content 

Quality of content is something that you can’t compromise because your website is associated with a website that has poor-quality content.

Only by checking these factors can you consider reaching out to web admins. For additional tips, check more recommendations from our team on link building outreach to navigate this stage successfully. Remember, when requesting a link insertion, prioritizing the choice of anchor text is crucial. We will discuss this in the next section.  

Optimize the anchor text for the link placement

Once you have found the right website, the next thing that you should pay attention to is the keyword you require them to link to. So, start doing keyword research to identify relevant terms. Ensure your anchor text is descriptive and context-rich. So, it’s a must-step to maintain relevance between the chosen anchor and the content that you consider adding.
Another key step is finding keywords with high traffic and search volume yet with low keyword difficulty. This balance is extremely important for effective keyword selection.

Analyzing keywords on Ahrefs to choose anchor for link insertion.

Ahsefs can be extremely helpful in this process, as you can write keywords that you want to target (in this case email outreach) and go to the Matching terms. There you can see a keyword list, which you can filter for one with a KD score between 0-10 and you can consider ranking with them. In this case, you can take the “outreach email signature” and target it.

Later, as you’re trying to find new primary keywords, this data will come in handy.

In the next step, decide what your link placement preferences are and choose whether you want to bring traffic to your landing page or to a blog. The most important answer to this question is a landing page because this way increases the chances of converting website visitors into potential users.

Last but not least, regularly test and monitor your anchor text choices and be ready to
make necessary changes.

Write personalized emails for link insertion outreach

You should give potential link building partners a good reason why your link should be inserted into their blog posts. While this may seem easy, you need to be strategic and invest effort into writing personalized emails. Start writing compelling cold email subject lines that hook email recipients attention right away.  

Ok, the next tip we give can sound obvious, but you have to address potential partners by their first name. This helps add a personal touch and increase the chances of getting a response. Also, try to go beyond adding their names, and collect more data to make your messaging more personalized and relevant to their needs. 

Next, let’s speak about the content of your outreach email. Because a great subject line makes email recipients open your email, it doesn’t mean your job has finished. Potential partners will quickly scan your message to figure out whether your offer is interesting to them. So start clearly explaining who you are, what’s the purpose of your message, and the value that potential collaboration can deliver. Be to the point and relevant as much as possible.

Writing personalized emails for link insertion.

In this example, the sender clearly communicates the purpose of the message, highlighting that they have already found the right placement. Note that they have also mentioned the recipient’s name in the subject line.

In the next stage, don’t ignore the power of A/B testing and test different variations of your email to find out which ones are most effective. Experiment with subject lines and email copy and refine your approach based on data you collect from A/B testing. 

Moreover, maintaining good email deliverability with email security measures is crucial to ensure your emails reach the link insertion partners’ inboxes.  

Lastly, being polite and respectful is essential for building strong relationships with your potential partners in your outreach strategy. And this takes us to the next point.

Establish and nurture relationships with link insertion partners

Building and maintaining strong relationships with partners is the core of a successful link insertion strategy. Keep in mind that effective communication is everything. This not only keeps web admins informed but also helps to avoid misunderstandings. You should be open to both giving and receiving feedback. Honesty goes a long way as well, as you should maintain transparent and open communication.

Moreover, you can leverage your existing link partners network by asking them for introductions and referrals. Having a strong and big group of link partners will guarantee how diverse and authoritative your link profile will be.

In the next stage, if you need to follow up with the editors, be extremely polite in doing it. These tactics will help you build trust and ultimately establish long-term partnerships.

After the partnership is established, track the performance of the backlinks and their impact on your SEO, which takes us to the next stage.

Track Your Links

Regularly tracking your links in the link placement process is one of the fundamental steps that you should take. By doing audit and conversion tracking, you can fine-tune your link placement strategy. Thus, in this stage, following best practices on how to monitor backlinks, you can get insights on how to optimize placement.

Track backlinks on Ahrefs to do better link insertions.

Ahrefs can be your friend at this stage as well. After entering your Ahrefs account you can add your domain (example, Then you can go to the Backlinks section and filter for broken or lost links.

You should ensure that all your good links are do-follow. Also, finding and fixing broken links can be an extremely beneficial step. Following these tactics will help you accomplish your link-building goals.

7 Common Mistakes to Avoid in Link Insertion

Link insertion is an important aspect of content creation and website management, but it’s essential to avoid common mistakes to ensure a positive user experience and maintain the integrity of your content. Here are some common mistakes to avoid when inserting links:

✓ Not checking and updating links

Broken links lead to a poor user experience and can negatively impact your website’s credibility. Regularly check and update your links to ensure they are functional.

✓ Not ensuring relevance

Links should be contextually relevant to the content. Avoid inserting links that have no connection to the topic or don’t provide additional value to the reader.

✓ Overlinking

Inserting too many links in a single piece of content can overwhelm readers and make the content appear spammy. Focus on quality over quantity.

✓ Linking to Low-Quality or Spammy Sites

Avoid linking to low-quality websites or those known for spammy or unethical practices. Such associations can harm your own website’s reputation.

✓ Not having a descriptive anchor text

Using generic anchor text like “click here” or “read more” provides little context for users and search engines. Instead, use descriptive anchor text that tells users what to expect when they click the link.

Write descriptive anchor text to make better link insertions.

In this example instead of inserting links to the “Read more”, choose anchor text like “optimize your LinkedIn” and give a link to your previous blog post about that topic.

✓ Using outdated URLs

If you’re referencing specific web pages, make sure the URLs are up-to-date. 

✓ Over-Optimized Anchor Text

Over-optimized anchor text can lead to potential penalties from Google, resulting in a decrease in ranking and traffic. It’s essential to keep anchor text natural and varied.

Trying to stay away from these tactics will ensure a smoother and more effective strategy for link inserting.

To sum up

Wrapping things up, here are the key points:

  • Link insertion involves adding links to published content on relevant websites to create backlinks.
  • Benefits of link insertion include authority, improved rankings, and increased organic traffic.
  • Effective link insertion involves finding relevant sites, optimizing anchor text, writing personalized outreach emails, nurturing relationships with partners, and tracking links.
  • Some link insertion mistakes to avoid are inserting irrelevant links, not updating links, linking to irrelevant sites, and using outdated URLs.

See you in our next blog!

FAQ about link insertion

What is the link insertion strategy?

A link insertion strategy involves strategically placing links in content that enhances user experience and drives traffic to relevant resources.

How to choose between paid or Unpaid Link Insertion?

Choose between paid or unpaid link insertion based on your budget and goals. Paid options may offer quicker results, while unpaid methods require more effort but can be cost-effective.

How to choose the right existing page for your link placement?

Select the right existing page for your link placement by ensuring relevance to your content. Look for pages with higher authority and traffic to maximize the link’s impact.

How to effectively follow up with editors about your link insertion offer?

To effectively follow up with editors, be polite and inquire about the status of your link placement offer.

How to negotiate link insertions?

When negotiating link insertions, communicate the value your link brings to the editors’ website and be open to flexible, mutually beneficial collaboration.

Why is it important to prioritize reader experience during link insertion?

It ensures that the added links seamlessly fit into the content. These links should deliver value rather than cause disruption, leading to a more positive reader experience.


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