Chiffres clés en un coup d'œil
- Durée de la campagne : 2 mois
- Unique backlinks built: 45
- Average referring domain DR delivered: 64 (agreed minimum was 50)
- Average monthly traffic of referring domains: 11,239 (agreed minimum was 1,000)
La Situation
inoRain did not have a visibility problem on the OTT subject. Their blog was ranking, and the domain had some topical authority.
The problem was trust. inoRain sells infrastructure that a provider builds their whole business on, so the buying decision is a long one, and it starts with whether the provider looks credible. At DR 51, the domain did not carry the weight that decision needs. Potential customers comparing platforms found the content, but not the signals that say this is an established company worth shortlisting and trying.
So, the campaign aimed at strengthening the domain itself, and the product pages in particular, since those are where a buyer lands when comparing options.
Ce que nous avons fait
- We provided les insertions de liens to boost brand authority and organic traffic. Links placed in existing, indexed articles pass authority right away, without waiting for a new page to earn trust. That authority starts working immediately, and organic traffic follows as the pages gain the strength to compete.
- We used blog posts as feeders, not as main targets. Some links went to articles that supported the product pages and helped potential customers in their buying journey.
- We prioritized quality over quantity. We built 45 unique backlinks in two months, but every one was strong (average DR 64 and average referring domain traffic of 11,239). In a new category, a few valuable links are enough to start seeing some improvements.
It’s worth noting that inoRain did their part too, by keeping the website healthy and the content in good shape, so the backlinks had a solid foundation to work on.
Les résultats
New Keyword Rankings
The most important achievement in terms of keywords is what appeared, not what improved.
| Mot-clé | Ranking before | Ranking after |
|---|---|---|
| fast vs avod | Ne pas se classer | 7 |
| video content monetization | Ne pas se classer | 7 |
Two comparison search queries went from nowhere to page one in two months. These are the exact terms that potential buyers are using when searching for providers, which makes them more valuable than their search volume or other metrics.
Growth in DR and Traffic
Domain Rating went from 51 to 56, and organic traffic grew from 5,080 to 7,310 monthly visits.
The DR gain is what compounds. Future link building campaigns will be easier and more effective because the site already looks more authoritative.
Visibilité de l'IA
Four of the six AI engines cited inoRain more often at the end of the campaign than at the start, with the strongest gains in Grok and Copilot.
It’s worth mentioning that LLM visibility was not our target goal. We built links to the service pages, and the AI citations arrived as a side effect of the domain getting stronger.
Le principal enseignement
Even a small number of backlinks can deliver results if the strategy behind them is right.
It’s not about how many links you build monthly. It’s about building the right links for the right pages at the right time.
Want to learn how backlinks can move your most important pages? Try our SEO consultant ou réserver une consultation gratuite with our CEO for more insights.
