{"id":10117,"date":"2024-10-18T15:21:42","date_gmt":"2024-10-18T11:21:42","guid":{"rendered":"https:\/\/saynine.ai\/?p=10117"},"modified":"2025-10-21T18:44:51","modified_gmt":"2025-10-21T14:44:51","slug":"link-juice","status":"publish","type":"post","link":"https:\/\/saynine.ai\/ru\/blog\/link-juice\/","title":{"rendered":"Link Juice: Definition, How it Works, and SEO Benefits"},"content":{"rendered":"

Have you ever heard of “link juice” in the SEO world? <\/p>\n\n\n\n

If not, you’re missing out on a great opportunity to improve your website’s search engines. <\/p>\n\n\n\n

In fact, 28% of SEO budgets are spent on link building, proving just how effective links are in driving results.<\/p>\n\n\n\n

So, if you want your website to rank better, focus on your link juice.<\/p>\n\n\n\n

In this article, we’re diving deep into everything you need to know about link juice \u2014 what it is, why it is important, what factors determine it, and, most importantly, how to get more of it.<\/p>\n\n\n\n

Let’s get started on improving your SEO game!<\/p>\n\n\n\n

What is Link Juice?<\/h2>\n\n\n\n

When a website links to yours, it’s passing some of its value to you \u2014 this is called link juice.<\/em> <\/em><\/strong><\/p>\n\n\n\n

What is link juice? It refers to the equity or value that a link from one website passes to another, impacting search engine rankings. <\/p>\n\n\n\n

When a popular website links to yours, it\u2019s like getting a shoutout from someone famous. <\/p>\n\n\n\n

Google and other search engines notice that and think, \u201cHey, this page must be worth checking out!\u201d <\/p>\n\n\n\n

Now, let\u2019s see why it\u2019s such a game-changer for your SEO.<\/p>\n\n\n\n

Link Juice vs. PageRank: Are They The Same?<\/h2>\n\n\n\n

Back when Google first started, PageRank was how they decided if a website was important, based on how many links pointed to it.<\/p>\n\n\n\n

While it\u2019s not the main thing anymore, it still matters a little.<\/p>\n\n\n\n

Today, we focus more on Link Equity. This just means how much value one page passes to another through a link. <\/p>\n\n\n\n

PageRank was focused on the quantity of links, ranking websites based on how many links were pointed to them. In contrast, Link Equity is all about quality\u2014it looks at how valuable a link is by considering the authority of the website, content relevance, and link placement.<\/p>\n\n\n\n

\"Screenshot<\/figure>\n\n\n\n

John Mueller, from Google, confirms that PageRank still matters. Even after all these years, Google continues to use it, along with many other signals, to rank websites.<\/p>\n\n\n\n

\"Screenshot<\/figure>\n\n\n\n

Gary Illyes, a Google Analyst, confirms that Google still uses PageRank after 18 years\u2014along with hundreds of other signals\u2014to rank websites.<\/p>\n\n\n\n

Source<\/a><\/p>\n\n\n\n

So, while PageRank helped start this idea, Link Equity gives us a clearer way to see how links help your website rank higher.<\/p>\n\n\n\n

The Key Role of Link Juice in SEO<\/h2>\n\n\n\n

The key role of link juice in SEO is to help search engines determine which pages deserve higher rankings. <\/p>\n\n\n\n

But let’s explore the benefits in a more detailed way.<\/p>\n\n\n\n

It’s a Ranking Factor<\/h3>\n\n\n\n

Search engines use many ranking factors\u2014like website speed, mobile-friendliness, and backlinks\u2014to decide which pages appear at the top of search results. Link equity<\/a> is a key part of this process and is closely tied to Google\u2019s PageRank algorithm, which evaluates pages based on the number and relevance of links they receive<\/p>\n\n\n\n

While link equity isn\u2019t the only thing search engines consider, it\u2019s still an important factor that can help your website get more attention online.<\/p>\n\n\n\n

More Link Juice Brings More Organic Traffic<\/h3>\n\n\n\n

Getting link juice not only improves your search rankings but also drives organic traffic, which comes from search engines.<\/p>\n\n\n\n

When other websites link to yours, it\u2019s like giving your website a recommendation. Search engines see these links (called backlinks) as a sign that your content is valuable and reliable. <\/p>\n\n\n\n

Improves Domain Rating (DR)<\/h3>\n\n\n\n

Domain rating (DR), a metric by Ahrefs, measures the strength of your website\u2019s backlink profile. The higher it is, the more search engines trust you in comparison with your competitor websites. <\/p>\n\n\n\n

So, how do you increase it? The answer lies in earning backlinks from reliable websites. As you build up more backlink juice, your DR will rise.<\/p>\n\n\n\n

When a well-known website links to yours, it shares some of its authority, which helps your website look more reliable. This not only improves the page that got the link but also boosts your website\u2019s overall strength and reputation online.<\/p>\n\n\n\n

Brings More Visitors<\/h3>\n\n\n\n

When other websites link to your content,  they not only drive referral traffic but also pass valuable link juice, which strengthens your website’s SEO. <\/p>\n\n\n\n

For instance, if a well-known blog shares your post, its readers might visit your website, boosting your traffic. At the same time, that backlink transfers link juice, improving your website and helping it rank higher in search results. <\/p>\n\n\n\n

In short, it\u2019s an easy way to boost traffic and improve your website\u2019s SEO.<\/p>\n\n\n\n

Key Factors that Determine Good Link Juice<\/h2>\n\n\n\n

What factors influence how much link equity a website can pass on? <\/p>\n\n\n\n

Website Domain Rating (DR)<\/h3>\n\n\n\n

You already know what Domain Rating is. So, what counts as a “good” Domain Rating? <\/p>\n\n\n\n

Well, it depends on your industry, your competition, and how old your website is. <\/p>\n\n\n\n

A higher DR is closely tied to the concept of link equity, as it reflects the strength of your website\u2019s backlink profile. The more quality backlinks you earn, the more link equity you get, which in turn boosts your DR.<\/p>\n\n\n\n

But how do you check it?<\/p>\n\n\n\n

Let\u2019s walk through it:<\/p>\n\n\n\n

\n

Step 1:<\/strong> Log into Ahrefs.<\/p>\n\n\n\n

Step 2: <\/strong>Type in the website you want to check.<\/p>\n\n\n\n

\"Screenshow<\/figure>\n\n\n\n

Step 3:<\/strong> See the metrics below.<\/p>\n\n\n\n

\"Checking<\/figure>\n\n\n\n

A DR score in the picture is 73 means this website is doing great with SEO! <\/p>\n\n\n\n

Linking Page Rating<\/h3>\n\n\n\n

We already know backlinks are key for SEO, but did you know that the rating of the page linking to you also matters a lot? <\/p>\n\n\n\n

The linking page\u2019s rating tells you how powerful that specific page is, which impacts how much link equity it passes onto your page.<\/p>\n\n\n\n

So, how do you check it? <\/p>\n\n\n\n

We follow the same steps as mentioned above. However, put the specific page\u2019s URL in the Site Explorer <\/em>of Ahrefs and check the DR.<\/p>\n\n\n\n

\"Checking<\/figure>\n\n\n\n

Link Relevance<\/h3>\n\n\n\n

Link relevance is all about how closely a link relates to your website\u2019s content, including the relevance of the anchor text<\/a> and URL. When the anchor text accurately reflects the linked content and matches your website\u2019s topic, it shows search engines that the link is valuable. <\/p>\n\n\n\n

If you have a marketing blog, getting a link from a digital marketing agency or a website that shares social media tips would be a great fit. It shows search engines that experts in the field trust your content.<\/p>\n\n\n\n

These relevant links not only improve your credibility but also attract the right visitors to your website.<\/p>\n\n\n\n

Link Placement<\/h3>\n\n\n\n

Where you place a link on a page matters.<\/p>\n\n\n\n

Links hidden in footers or sidebars don\u2019t carry as much value as those placed naturally within the main content. <\/p>\n\n\n\n

It\u2019s important to avoid placing valuable links in the conclusion, and footer, as these sections may not carry the same weight in terms of SEO impact.<\/p>\n\n\n\n

Number of Links On The Page<\/h3>\n\n\n\n

When it comes to links, balance is key!<\/p>\n\n\n\n

Stuffing a page with too many links can make it look spammy and distract readers. <\/p>\n\n\n\n

A good approach is to only include links where they fit naturally and add value to the content.<\/p>\n\n\n\n

In short, using the right amount of links helps both your readers and search engines get the most out of your page.<\/p>\n\n\n\n

\"An<\/figure>\n\n\n\n

As you can see in the screenshot, adding too many links makes the content spammy and difficult to follow.<\/p>\n\n\n\n

Type of Link Tag<\/h3>\n\n\n\n

Links can be categorized into two tags: do follow and no follow.<\/p>\n\n\n\n

Do follow links<\/a> pass “link juice” to help improve the ranking of the linked page.<\/p>\n\n\n\n

For example, if a popular blog or website links to your page with a do follow link, it can help your page rank higher in search results.<\/p>\n\n\n\n

No follow links are hyperlinks, <\/em>which tells search engines not to pass any link juice or ranking power to the linked page. This means these links don\u2019t directly impact search rankings like do follow links.<\/p>\n\n\n\n

Though no follow links won\u2019t directly improve your SEO, they still matter.<\/p>\n\n\n\n

To check this:<\/p>\n\n\n\n

Step 1: <\/strong>Pick an article, right-click one of the links in the text, and select Inspect<\/em>.<\/p>\n\n\n\n

\"Using<\/figure>\n\n\n\n

Step 2: <\/strong>In the HTML code, look for the rel attribute. If there\u2019s no rel <\/em>tag or it says dofollow<\/em>, it’s a do follow link. If it says rel=”nofollow”<\/em>, it\u2019s a no follow link. (See the picture below)<\/p>\n\n\n\n

\"Example<\/figure>\n\n\n\n

This simple check helps you manage your SEO effectively.<\/p>\n\n\n\n

Now let\u2019s explore how to choose the right pages.<\/p>\n\n\n\n

How to Choose the Right Pages to Pass Link Juice To<\/h2>\n\n\n\n

Passing link equity the right way can give your website a solid SEO boost. But here\u2019s the thing \u2013 not every page on your website deserves this valuable boost equally.<\/p>\n\n\n\n

So, let\u2019s dive into which pages should get the most love!<\/p>\n\n\n\n

Pages with Ranking Potential<\/h3>\n\n\n\n

Focus first on pages with ranking potential\u2014those already near the top of search results, and passing link equity to these can push them higher. <\/p>\n\n\n\n

To find pages with ranking potential you should:
Step 1: <\/strong>Go to Site Explorer<\/em> and enter your domain.<\/p>\n\n\n\n

\"Screenshot<\/figure>\n\n\n\n

Step 2: <\/strong>Check the Traffic<\/em> tab to see which pages are driving traffic.<\/p>\n\n\n\n

\"Using<\/figure>\n\n\n\n
\"Checking<\/figure>\n\n\n\n

In this screenshot, you can see some web pages might not get lots of traffic, but they still bring in visitors and have the potential to rank even better on Google.  <\/p>\n\n\n\n

To unlock their full potential, focus on improving the content, and make it more engaging, relevant, and valuable. <\/p>\n\n\n\n

Additionally, work on building relevant backlinks to these pages. Backlinks act like votes of confidence from other websites, which helps Google trust and rank your page higher.  <\/p>\n\n\n\n

By passing link equity to these pages, you can help them break into the top positions, where they\u2019ll earn more visibility and traffic.<\/p>\n\n\n\n

However, don\u2019t force links to these pages from unrelated content or add too many links to improve them, as it can look unnatural to search engines. Instead, add links where they naturally fit within relevant content, so they\u2019re helpful for both readers and search engines.<\/p>\n\n\n\n

Key Business Pages<\/h3>\n\n\n\n

Next, prioritize pages with business value, like product or service pages that lead to conversions.<\/p>\n\n\n\n

And, make sure the pages offer valuable, well-researched content. <\/p>\n\n\n\n

This means you’re not just growing rankings but also providing useful information that keeps visitors engaged.<\/p>\n\n\n\n

Effective Ways to Get More Link Juice to a Page<\/h2>\n\n\n\n

Now that you know the importance of link juice, it\u2019s time to learn how you can get more of it flowing to your pages. <\/p>\n\n\n\n

Build External Links<\/h3>\n\n\n\n

External links are one of the most effective ways to improve your page\u2019s credibility.<\/p>\n\n\n\n

When trusted websites link to your content, it shows that your page is worth showing to more people.<\/p>\n\n\n\n

For instance, if you have a blog about marketing, getting a backlink from a top digital marketing website to your post on \u201cSEO Tips That Work\u201d can improve its visibility.<\/p>\n\n\n\n

So, the more high-quality websites linking to your content,  the more backlink juice you\u2019ll receive, boosting your SEO value.<\/p>\n\n\n\n

Further reading:<\/strong> <\/p>\n\n\n\n

    \n
  1. How Many Backlinks Do I Need?<\/a><\/li>\n\n\n\n
  2. How to Create a Successful Link Building Campaign<\/a><\/li>\n\n\n\n
  3. Advanced Tips for Link Building Campaigns<\/a><\/li>\n<\/ol>\n\n\n\n

    Build Internal Links<\/h3>\n\n\n\n

    How do internal links help your website’s SEO with link juice?<\/p>\n\n\n\n

    Internal linking strategy<\/a> helps your website\u2019s SEO by sharing link juice between pages, making it easier for search engines to find and rank your content.<\/p>\n\n\n\n

    It’s recommended to start by focusing on pages that don\u2019t yet have any internal links pointing to them. Newly published pages are often the ones that need attention, so make sure they\u2019re linked properly. Knowing how to fix orphan pages<\/a> can ensure that no valuable content is left undiscovered or underperforming.<\/p>\n\n\n\n

    You can use website audit tools to find these pages\u2014those that are sitting alone without any connections to your other content. Auditing a website<\/a> helps identify these isolated pages, allowing you to improve internal linking and overall site structure. <\/p>\n\n\n\n

    For instance, if you just wrote a great article on \u201cSocial Media Trends for 2024,\u201d linking it from a popular post about \u201cDigital Marketing Strategies\u201d can help it get noticed by both readers and search engines.<\/p>\n\n\n\n

    Also, take a look at which pages are already doing well in terms of traffic and performance. Linking from these popular pages can help improve the newer or less popular ones by sharing some of that SEO strength.<\/p>\n\n\n\n

    Consider Guest Posting<\/h3>\n\n\n\n

    Writing guest posts for other blogs or websites is also one of the smart ways to earn valuable external links. These links pass link juice to your website, improving its rankings, especially when placed with relevant anchor text. The benefits of guest posting<\/a> go beyond backlinks, as it also boosts your online visibility, builds brand credibility, and helps you tap into new audiences.<\/p>\n\n\n\n

    For instance, if you’re in marketing, seek out marketing blogs or platforms that cover topics like content strategy or social media.<\/p>\n\n\n\n

    \"Screenshot<\/figure>\n\n\n\n

    In the screenshot, we see the link leads to a Google search for the query “Digital Marketing” + “Guest post”. It shows a list of websites and blogs offering guest posting opportunities in the digital marketing industry. These results can be used to find platforms where you can publish guest posts, helping you build backlinks, pass link juice, and improve your website\u2019s SEO.<\/p>\n\n\n\n

    Once you find relevant websites, connect with the right person, like a content manager, editor, or SEO expert who is in charge of guest posts. A little research on LinkedIn or the website’s About page can help.<\/p>\n\n\n\n

    By sharing meaningful and relevant content on a reliable website, you’ll often get a link back to your own page, which helps boost your website\u2019s credibility and visibility. <\/p>\n\n\n\n

    Further reading:<\/strong> <\/p>\n\n\n\n

    Link Insertion vs. Guest Post: Which is Better for SEO?<\/a><\/p>\n\n\n\n

    Create Linkable Assets<\/h3>\n\n\n\n

    Ever thought about creating something so valuable that other websites can\u2019t help but link to it? That\u2019s the power of linkable assets!<\/p>\n\n\n\n

    Linkable assets are reliable resources that offer significant value, making them attractive for other websites to link to. <\/p>\n\n\n\n

    For example, an in-depth guide on \u201cThe Ultimate Social Media Marketing Strategy\u201d or a visually engaging infographic that illustrates the latest digital marketing trends<\/a> can serve as effective linkable assets. <\/p>\n\n\n\n

    These resources are not only informative but also shareable.<\/p>\n\n\n\n

    Further reading;<\/strong> <\/p>\n\n\n\n

    Linkable Assets for Link Building: What They Are & How to Create Them<\/a><\/p>\n\n\n\n

    Optimize Anchor Text<\/h3>\n\n\n\n

    The keywords you choose for your links are called anchor texts and they can make a big difference in how people and search engines see your website. Using the right anchor text for backlinks<\/a> not only improves user experience but also helps pass link equity more effectively by signaling to search engines what the linked page is about.<\/p>\n\n\n\n

    Using clear, specific anchors helps search engines understand your content better and lets readers know exactly where the link will take them. Additionally, a strong grasp of long tail vs short tail keywords<\/a> allows for a more strategic approach, balancing broad reach with targeted relevance.<\/p>\n\n\n\n

    For example, instead of using something like \u201cclick here\u201d<\/em> to link to a page about SEO tips, try using a more relevant phrase like \u201cSEO strategies for beginners.\u201d <\/em>This improves the SEO value of your internal link by passing relevant link equity.<\/p>\n\n\n\n

    Why? Because it provides context, boosts the SEO value of your link, and gives both search engines and readers a better idea of what they’ll find when they click.<\/p>\n\n\n\n

    \"Screenshot<\/figure>\n\n\n\n

    As shown in this screenshot, you can see how a blog post on Semrush uses the anchor text “Keyword analytics for YouTube” within relevant content, instead of a generic “click here.” This approach provides better context for both users and search engines.<\/p>\n\n\n\n

    Avoid Link Schemes<\/h3>\n\n\n\n

    So, what exactly is a link scheme? It’s when you try to manipulate your website’s ranking by using tricks to get links. This includes things like trading links with random websites or paying for links on websites that have nothing to do with your content. While these tactics might seem like a quick fix, they can hurt your website in the long run.<\/p>\n\n\n\n

    There are different types of link schemes to watch out for. For instance, you might come across \u201clink farms,\u201d where many websites link to each other just to boost their SEO without any real relevance. Another example is \u201cguest posting networks,\u201d where people pay to post low-quality content just to get backlinks.<\/p>\n\n\n\n

    So, instead, focus on earning valuable links from websites that are relevant to your content. Use meaningful anchor text that truly reflects the topic.<\/p>\n\n\n\n

    Never Buy or Sell Links<\/h3>\n\n\n\n

    Selling or buying backlinks<\/a> might seem like a quick way to improve your SEO, but it\u2019s a bad idea.<\/p>\n\n\n\n

    Search engines, like Google, have strict rules against this, and if you get caught, your website could be penalized.<\/p>\n\n\n\n

    People sell links by offering paid link placements on their websites, and others buy these links to quickly improve their SEO rankings.<\/p>\n\n\n\n

    This way, you earn real links that improve your website\u2019s SEO without any risks!<\/p>\n\n\n\n

    \"Screenshot<\/figure>\n\n\n\n

    The image shows a message from someone offering to sell links that looks kind of spammy.<\/p>\n\n\n\n

    Prioritize Value Over Quantity<\/h3>\n\n\n\n

    It\u2019s better to aim for value instead of quantity!<\/p>\n\n\n\n

    A few links from well-known, reliable websites will help your SEO much more than lots of links from random websites. But what makes a valuable link<\/a>?<\/p>\n\n\n\n