{"id":10467,"date":"2024-12-13T15:03:36","date_gmt":"2024-12-13T11:03:36","guid":{"rendered":"https:\/\/saynine.ai\/?p=10467"},"modified":"2026-03-17T16:57:14","modified_gmt":"2026-03-17T12:57:14","slug":"website-audit-checklist","status":"publish","type":"post","link":"https:\/\/saynine.ai\/ru\/blog\/website-audit-checklist\/","title":{"rendered":"Website Audit Checklist for 2026: Steps, Tools, and Examples"},"content":{"rendered":"<p>A successful website goes beyond just having a nice design\u2014it\u2019s about smooth functionality and strong SEO performance. But how do you know if it\u2019s truly working at its best?<\/p>\n\n\n\n<p>If you&#8217;re unsure where improvements are needed, this website audit checklist can help. This guide, built on insights from our SEO team, will help you analyze your site\u2019s performance, identify problem areas, and provide strategies to fix them.<\/p>\n\n\n\n<p>Make a copy of our <a href=\"https:\/\/accounts.google.com\/v3\/signin\/identifier?continue=https%3A%2F%2Fdocs.google.com%2Fspreadsheets%2Fu%2F0%2Fd%2F178MaiPp3_mqkQj-EZ5tc8pQYEx9Kq0yLxpn9kWrLW2g%2Fcopy%3Fpli%3D1&amp;followup=https%3A%2F%2Fdocs.google.com%2Fspreadsheets%2Fu%2F0%2Fd%2F178MaiPp3_mqkQj-EZ5tc8pQYEx9Kq0yLxpn9kWrLW2g%2Fcopy%3Fpli%3D1&amp;ifkv=ASKV5MjHxAUfQwSjJ9cch-WZFA_DfrxHwXx7ZF6yqe8Mcvkbnn-G2wMdkk5y3E42zC4oBCj9Cyarnw&amp;ltmpl=sheets&amp;osid=1&amp;passive=1209600&amp;service=wise&amp;flowName=WebLiteSignIn&amp;flowEntry=ServiceLogin&amp;dsh=S1360947820%3A1747898189728241\" data-type=\"link\" data-id=\"https:\/\/accounts.google.com\/v3\/signin\/identifier?continue=https%3A%2F%2Fdocs.google.com%2Fspreadsheets%2Fu%2F0%2Fd%2F178MaiPp3_mqkQj-EZ5tc8pQYEx9Kq0yLxpn9kWrLW2g%2Fcopy%3Fpli%3D1&amp;followup=https%3A%2F%2Fdocs.google.com%2Fspreadsheets%2Fu%2F0%2Fd%2F178MaiPp3_mqkQj-EZ5tc8pQYEx9Kq0yLxpn9kWrLW2g%2Fcopy%3Fpli%3D1&amp;ifkv=ASKV5MjHxAUfQwSjJ9cch-WZFA_DfrxHwXx7ZF6yqe8Mcvkbnn-G2wMdkk5y3E42zC4oBCj9Cyarnw&amp;ltmpl=sheets&amp;osid=1&amp;passive=1209600&amp;service=wise&amp;flowName=WebLiteSignIn&amp;flowEntry=ServiceLogin&amp;dsh=S1360947820%3A1747898189728241\" target=\"_blank\" rel=\"noopener\">free site audit template<\/a> to stay organized throughout the website audit process.<\/p>\n\n\n\n<span style=\"display: none;\"><\/span>\n\n\n\n<div style=\"display: none\" id=\"checklist_info\">\n<\/div>\n\n\n<div class='fluentform ff-default fluentform_wrapper_11  ff_guten_block ffs_default_wrap'><form data-form_id=\"11\" id=\"fluentform_11\" class=\"frm-fluent-form fluent_form_11 ff-el-form-top ff_form_instance_11_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_11_1\" method=\"POST\" action=\"\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Checklist Form<\/legend><input type='hidden' name='__fluent_form_embded_post_id' value='10467' \/><input type=\"hidden\" id=\"_fluentform_11_fluentformnonce\" name=\"_fluentform_11_fluentformnonce\" value=\"b26cbb2ee0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/ru\/wp-json\/wp\/v2\/posts\/10467\" \/><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-11_1\" ><div class=\"checklist_wrapper\">\n<div class=\"checklist_inner\">\n<p class=\"checklist_title\">Not a reader? <br> We got you covered<\/p>\n<div class=\"checklist_list\"><\/div>\n<button id=\"checklist_btn\" type=\"button\">Get my checklist<\/button><\/div>\n<\/div><\/div><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-11_2\" ><p class=\"checklist_title download_title hide\">Download Free<\/p>\n<p class=\"checklist_desc hide\">All Fields are required<\/p><\/div><div data-name=\"ff_cn_id_1\"  class='ff-t-container ff-column-container ff_columns_total_2 checklist_form hide'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div class='ff-el-group checklist_input checklist_name'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_11_name' >Name Surname<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"name\" class=\"ff-el-form-control\" placeholder=\"John Smith\" data-name=\"name\" id=\"ff_11_name\"  aria-invalid=\"false\" aria-required=\"false\"><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div class='ff-el-group checklist_input checklist_email'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_11_email' aria-label=\"Email\">Email<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"email\" class=\"ff-el-form-control\" placeholder=\"Example@email.com\" data-name=\"email\" id=\"ff_11_email\"  aria-invalid=\"false\" aria-required=\"false\"><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"form\" value=\"checklist download\" data-name=\"form\" ><div class='ff-el-group ff-text-center checklist_download hide ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style\" >Download<\/button><\/div><\/fieldset><input type=\"hidden\" name=\"trp-form-language\" value=\"ru\"\/><\/form><div id='fluentform_11_errors' class='ff-errors-in-stack ff_form_instance_11_1 ff-form-loading_errors ff_form_instance_11_1_errors'><\/div><\/div>        <script type=\"text\/javascript\">\n            window.fluent_form_ff_form_instance_11_1 = {\"id\":\"11\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"cssClassName\":\"\",\"asteriskPlacement\":\"asterisk-right\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_11_1\",\"form_id_selector\":\"fluentform_11\",\"rules\":{\"name\":{\"required\":{\"value\":false,\"message\":\"\",\"global_message\":\"This field is required\",\"global\":false}},\"email\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global_message\":\"This field is required\",\"global\":true}}},\"debounce_time\":300};\n                    <\/script>\n        \n\n\n<p>Time to learn more about website audits and how to use these resources. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Website Audit?<\/h2>\n\n\n\n<p><em>A website audit is a detailed analysis of your site\u2019s health, typically focusing on areas like SEO, user experience, technical aspects, content, and backlinks.&nbsp;<\/em><\/p>\n\n\n\n<p>By auditing a website, you can identify opportunities for improvement, make sure your site is working efficiently for better SEO results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When and Why Do a Website Audit?<\/h2>\n\n\n\n<p>We recommend to audit your website once a month to keep things running smoothly. Regular checks help you spot problems before they become big issues.<\/p>\n\n\n\n<p>Noticed a <a href=\"https:\/\/saynine.ai\/ru\/blog\/website-traffic-down\/\" target=\"_blank\" rel=\"noreferrer noopener\">drop in traffic<\/a> or keyword rankings? That\u2019s your sign to run a site audit. The cause could be anything from a site issue, a Google update, or even competitors catching up.<\/p>\n\n\n\n<p>In other words, auditing a website helps you identify what\u2019s causing the drop and gives you a plan to get back on track. Our website analysis checklist can help you during the process to ensure you\u2019re covering all the important aspects of your site\u2019s performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Types of Website Audits<\/h2>\n\n\n\n<p>There are several key areas we focus on during an audit to make sure everything is running seamlessly and your site is optimized for SEO.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a closer look at two main types of website audits:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Technical SEO Audit<\/h3>\n\n\n\n<p>This audit looks into the technical side of the website, checking for issues that could affect functionality. It includes identifying broken links (404 errors), server error pages, and slow page loading times.&nbsp;<\/p>\n\n\n\n<p>These problems can impact user experience and hurt SEO rankings, so it\u2019s crucial to address them quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO Content Audit<\/h3>\n\n\n\n<p>Unlike traditional content audits that mainly assess relevancy and quality, at SayNine, we focus more on identifying duplicate content issues (which can confuse search engines) and keyword cannibalization (when multiple pages target the same keywords).<\/p>\n\n\n\n<p>During the SEO content audits, we also focus on the small details that make a big difference for both SEO and user experience. More specifically, we review meta titles and descriptions, as well as if images and headings are properly optimized.&nbsp;<\/p>\n\n\n\n<p>Getting these elements right helps search engines understand your content and gives visitors a better, more enjoyable experience.<\/p>\n\n\n\n<p>Further reading:<br><a href=\"https:\/\/saynine.ai\/ru\/blog\/content-audit-guide\/\">Content Audit Guide<br><\/a><a href=\"https:\/\/saynine.ai\/ru\/blog\/content-optimization\/\" data-type=\"link\" data-id=\"https:\/\/saynine.ai\/blog\/content-optimization\/\">Content Optimization for SEO<\/a><\/p>\n\n\n\n<p>If you&#8217;re looking for a hands-off approach, our <a href=\"https:\/\/saynine.ai\/ru\/seo-services\/\">monthly SEO audits<\/a> can help ensure your site is always performing at its best, so you can focus more on growing your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Technical Audit Checklist: Key Checks &amp; Tips<\/h2>\n\n\n\n<p>Here\u2019s a breakdown of the essential technical checks to keep your site performing at its best.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Page Speed<\/h3>\n\n\n\n<p>Page speed refers to how quickly a web\/mobile page loads and displays content. It\u2019s a critical factor for user experience; slow loading times can frustrate visitors and increase bounce rates.&nbsp;<\/p>\n\n\n\n<p>But more importantly, <strong>page speed is also a <\/strong><a href=\"https:\/\/developers.google.com\/search\/blog\/2010\/04\/using-site-speed-in-web-search-ranking\" rel=\"nofollow noopener\" target=\"_blank\"><strong>ranking factor for Google<\/strong><\/a>, a change they introduced back in 2010.&nbsp;Moreover, Google introduced the \u201c<a href=\"https:\/\/developers.google.com\/search\/blog\/2018\/01\/using-page-speed-in-mobile-search\" rel=\"nofollow noopener\" target=\"_blank\">Speed Update<\/a>\u201d in 2018,&nbsp; making page speed a ranking factor for mobile searches too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"269\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/google_pagespeed_quote-1024x269.png\" alt=\"Google's stance on PageSpeed for website performance.\" class=\"wp-image-10469\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/google_pagespeed_quote-1024x269.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/google_pagespeed_quote-600x158.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/google_pagespeed_quote-400x105.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/google_pagespeed_quote-768x202.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/google_pagespeed_quote-300x79.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/google_pagespeed_quote.png 1259w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>So, even if your content is compelling and backlinks are excellent, slow page speeds can hurt your SEO efforts.&nbsp;<\/p>\n\n\n\n<p>To check and analyze your site\u2019s speed, consider using Google\u2019s <a href=\"https:\/\/pagespeed.web.dev\/\" rel=\"nofollow noopener\" target=\"_blank\">PageSpeed Insights<\/a> tool:<\/p>\n\n\n\n<p>Simply enter your website&#8217;s URL and click \u201cAnalyze.\u201d Then review the diagnostics to identify areas for improvement in your page speed.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-lazy\" data-video-id=\"fmSfOfqymaU\" data-start=\"0\"><\/div>\n<\/div><\/figure>\n\n\n\n<p>If your page speed score is low, you\u2019ll need to dig deeper to identify the root of the issues.&nbsp;<\/p>\n\n\n\n<p>Red diagnostics are priority areas that need immediate attention.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"470\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/pagespeed_audit_results-1024x470.png\" alt=\"PageSpeed audit showing issues on a website.\" class=\"wp-image-10472\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/pagespeed_audit_results-1024x470.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/pagespeed_audit_results-600x276.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/pagespeed_audit_results-400x184.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/pagespeed_audit_results-768x353.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/pagespeed_audit_results-1536x705.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/pagespeed_audit_results-300x138.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/pagespeed_audit_results.png 1875w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For example, when we analyzed SayNine using PageSpeed Insights, one of the key red issues for mobile optimization was the Largest Contentful Paint (LCP). This element is often the heaviest file on your site, and improving this can significantly enhance load time.<\/p>\n\n\n\n<p>This is just one of the many factors that can affect page speed, and while it\u2019s crucial to address higher-priority issues, even the less urgent ones should be fixed to ensure optimal site performance.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to Fix Page Speed Issues: Our Quick Recommendations<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify what affects page speed and make adjustments accordingly.<\/li>\n\n\n\n<li>Compress images<\/li>\n\n\n\n<li>Assign code-related issues (like reducing unused JavaScript and CSS code) to your development team to improve the overall page load time.<\/li>\n<\/ul>\n\n\n\n<p>The faster your site, the happier your users (and Google).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Non-Indexed Pages<\/h3>\n\n\n\n<p>Non-indexed pages are web pages on your domain that haven\u2019t been added to Google\u2019s search index.<\/p>\n\n\n\n<p>Why is this an issue? These pages aren\u2019t eligible for search rankings and won\u2019t show up in search results. So, non-indexed pages hold no SEO value, making it important to identify and resolve them without delay.<\/p>\n\n\n\n<p>To identify non-indexed pages, we use Google Search Console (GSC):<\/p>\n\n\n\n<p>Step 1: Open GSC and click \u201cPages\u201d from the left sidebar<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"472\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_audit_pages-1024x472.png\" alt=\"Audit on Google Search Console from the pages section.\" class=\"wp-image-10473\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_audit_pages-1024x472.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_audit_pages-600x277.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_audit_pages-400x185.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_audit_pages-768x354.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_audit_pages-1536x709.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_audit_pages-300x138.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_audit_pages.png 1892w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Step 2: Scroll down to \u201cWhy pages aren\u2019t indexed\u201d to check the reasons.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"468\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/nonindexed_pages_audit-1024x468.png\" alt=\"GSC audit about why pages aren't indexed.\" class=\"wp-image-10474\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/nonindexed_pages_audit-1024x468.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/nonindexed_pages_audit-600x274.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/nonindexed_pages_audit-400x183.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/nonindexed_pages_audit-768x351.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/nonindexed_pages_audit-1536x702.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/nonindexed_pages_audit-300x137.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/nonindexed_pages_audit.png 1885w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Step 3: Click on each reason to gain insights into the specific issues preventing your pages from being indexed.<\/p>\n\n\n\n<p>For example, a &#8220;Not Found (404)&#8221; error indicates a broken page that Google eventually removes from its index after crawling it again.<\/p>\n\n\n\n<p>We also use Screaming Frog to find non-indexed pages. All you need to do is:<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>Step 1: Run a crawl of your website using the tool.<\/p>\n\n\n\n<p>Step 2: Check the response codes to find non-indexed pages and their status.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"545\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/screamingfrom_audit-1024x545.png\" alt=\"Screenshot on auditing a website on ScreamingFrog.\" class=\"wp-image-10475\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/screamingfrom_audit-1024x545.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/screamingfrom_audit-600x319.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/screamingfrom_audit-400x213.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/screamingfrom_audit-768x409.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/screamingfrom_audit-1536x818.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/screamingfrom_audit-300x160.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/screamingfrom_audit.png 1910w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">How to Fix Non-Indexed Page Issues: Our Proven Tips&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the URL Inspection tool in Google Search Console to check why a specific URL is non-indexed, and determine if the issue is technical.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"149\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/url_inspection_gsc-1024x149.png\" alt=\"Google Search Console URL Inspection feature\" class=\"wp-image-10496\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/url_inspection_gsc-1024x149.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/url_inspection_gsc-600x87.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/url_inspection_gsc-400x58.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/url_inspection_gsc-768x112.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/url_inspection_gsc-1536x224.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/url_inspection_gsc-300x44.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/url_inspection_gsc.png 1902w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Try manually requesting indexing through GSC to get the page back in the index.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"238\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/indexing_request_gsc-1024x238.png\" alt=\"Google Search Console indexing request for non-indexed page inspection and resolution.\" class=\"wp-image-10498\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/indexing_request_gsc-1024x238.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/indexing_request_gsc-600x140.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/indexing_request_gsc-400x93.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/indexing_request_gsc-768x179.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/indexing_request_gsc-300x70.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/indexing_request_gsc.png 1462w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use Inspect Element (Ctrl + Shift + I) to check<strong> <\/strong>whether the page contains a &#8220;noindex&#8221; tag. It could have been added intentionally (e.g. for underperforming pages that you don\u2019t want to show up in search results).<\/li>\n<\/ul>\n\n\n\n<p>Once you resolve non-indexed pages, you&#8217;ll be one step ahead to improving your site&#8217;s SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sitemaps<\/h3>\n\n\n\n<p>A sitemap is like a map for Google, including all the URLs on your website that you want to be indexed. It helps Google easily find and understand your site&#8217;s important pages.&nbsp;<\/p>\n\n\n\n<p>Think of it as a guide to help search engines know which pages matter most to you, which can lead to better visibility and improved rankings over time.<\/p>\n\n\n\n<p>It\u2019s also worth mentioning that every website has a &#8220;crawl budget,&#8221; which refers to the number of pages Google can crawl within a given timeframe. A well-optimized sitemap can help increase this budget.<\/p>\n\n\n\n<p>When auditing a website, we check a site\u2019s sitemap using three methods.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manually<\/strong>: We can check any site\u2019s sitemap by typing domain\/sitemap.xml on the search bar.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"454\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/xml_sitemap_example-1024x454.png\" alt=\"Checking an XML sitemap manually during website audit\" class=\"wp-image-10476\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/xml_sitemap_example-1024x454.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/xml_sitemap_example-600x266.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/xml_sitemap_example-400x177.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/xml_sitemap_example-768x340.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/xml_sitemap_example-1536x681.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/xml_sitemap_example-300x133.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/xml_sitemap_example.png 1905w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Note: If you\u2019ve added a &#8220;no index&#8221; tag to any pages, they\u2019ll be automatically removed from your sitemap.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Through Robots.txt<\/strong>: Another way is by looking at domain\/robots.txt to see what pages Google is allowed to crawl.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1020\" height=\"377\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_sitemap_check.png\" alt=\"Checking sitemap with robots.txt\" class=\"wp-image-10477\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_sitemap_check.png 1020w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_sitemap_check-600x222.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_sitemap_check-400x148.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_sitemap_check-768x284.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_sitemap_check-300x111.png 300w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<p>If your site has a sitemap, it will be here.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use Google Search Console:<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Sign in to your GSC account and click on \u201cSitemaps\u201d from the left sidebar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"454\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_sitemap_check-1024x454.png\" alt=\"Checking sitemap with GSC for website audit.\" class=\"wp-image-10478\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_sitemap_check-1024x454.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_sitemap_check-600x266.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_sitemap_check-400x177.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_sitemap_check-768x340.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_sitemap_check-1536x681.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_sitemap_check-300x133.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_sitemap_check.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Here, you can find information about when your sitemap was last crawled, when it was submitted, and monitor its status.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sitemap Essentials: Best Practices from Us<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Include only working URLs and important pages you want to be indexed in your sitemap.<\/li>\n\n\n\n<li>Avoid broken links or &#8220;no index&#8221; pages to protect your SEO.<\/li>\n\n\n\n<li>Use tools like Yoast SEO, RankMath, Screaming Frog, or XML-Sitemaps to create a sitemap.<\/li>\n\n\n\n<li>Refresh your sitemap periodically to keep it up-to-date.<\/li>\n<\/ul>\n\n\n\n<p>So, keep your sitemap fresh, and Google will love crawling your best pages!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Robots.txt<\/h3>\n\n\n\n<p>A robots.txt file is a tool that helps you control which pages Google and other search engines can crawl and index on your website.&nbsp;<\/p>\n\n\n\n<p>When Google visits your site, the first thing it checks is your robots.txt file. This tells Google which pages are a priority for crawling and indexing.&nbsp;<\/p>\n\n\n\n<p>Without it, Google might crawl and index all pages, even the ones you don\u2019t want, which could negatively affect your SEO.<\/p>\n\n\n\n<p>To check any site\u2019s robots.txt, we use two methods.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Manually: Simply type your domain\/robots.txt into the search bar and click Enter.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1020\" height=\"377\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_sitemap_check.png\" alt=\"Robots.txt file of Saynine.ai \" class=\"wp-image-10477\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_sitemap_check.png 1020w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_sitemap_check-600x222.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_sitemap_check-400x148.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_sitemap_check-768x284.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_sitemap_check-300x111.png 300w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<p>Here\u2019s what your robots.txt looks like, but let\u2019s explain some of the terms in the screenshot.<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User-agent*<\/strong>: This means that we don\u2019t want any search engine bots to crawl and index our pages.<\/li>\n\n\n\n<li><strong>Disallow<\/strong>: Tells Google which pages it should not crawl.<\/li>\n\n\n\n<li><strong>Allow<\/strong>: Tells Google which pages it can access.<br><\/li>\n<\/ul>\n\n\n\n<p>The next method is using Google Search Console:&nbsp;<\/p>\n\n\n\n<p>Sign in to your GSC accounts and head to \u201cSettings \u201c from the left sidebar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"494\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_GSC_check-1024x494.png\" alt=\"Checking robots.txt file within Google Search Console.\" class=\"wp-image-10479\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_GSC_check-1024x494.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_GSC_check-600x290.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_GSC_check-400x193.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_GSC_check-768x371.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_GSC_check-1536x741.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_GSC_check-300x145.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/robotstxt_GSC_check.png 1782w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Simple Robots.txt Best Practices<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Disallow sensitive pages like admin pages for data security.<\/li>\n\n\n\n<li>Create and submit your robots.txt file using any text editor like Notepad, then upload it to your server and integrate it into Google Search Console for testing.<\/li>\n<\/ul>\n\n\n\n<p>By properly setting your robots.txt, you can ensure Google focuses only on the right pages and avoids those that aren\u2019t meant for indexing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO Content Audit Checklist: Essential Checks &amp; Best Practices<\/h2>\n\n\n\n<p>Understanding how to do a website audit means uncovering content-related issues like duplicate content and keyword cannibalization.<\/p>\n\n\n\n<p>So, follow these must-do checks to ensure your content is optimized for better search rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Duplicate Content<\/h3>\n\n\n\n<p>Duplicate content refers to pieces of content that appear in more than one place on the web, either within the same website or across multiple websites.&nbsp;<\/p>\n\n\n\n<p>While having <a href=\"https:\/\/developers.google.com\/search\/blog\/2007\/06\/duplicate-content-summit-at-smx\" rel=\"nofollow noopener\" target=\"_blank\">duplicate content doesn\u2019t lead to penalties<\/a>, it can still harm your SEO. For instance, Google may struggle to decide which version of the content to rank higher. This can lead to lower rankings, reduced traffic, and even deindexing of duplicate pages.<\/p>\n\n\n\n<p>We recommend using Siteliner to check duplicate content on your website. Here\u2019s how:<\/p>\n\n\n\n<p>Simply enter your domain into Siteliner and review the list of pages that contain duplicate content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_duplicate_Content-1024x536.png\" alt=\"Checking duplicate content with Siteliner.\" class=\"wp-image-10480\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_duplicate_Content-1024x536.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_duplicate_Content-600x314.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_duplicate_Content-400x209.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_duplicate_Content-768x402.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_duplicate_Content-1536x804.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_duplicate_Content-300x157.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_duplicate_Content.png 1630w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As you can see in the screenshot above, Saynine.ai has 3% of duplicate content, which is low.&nbsp;<\/p>\n\n\n\n<p>When you click on any URL, you\u2019ll be able to see which other page(s) share the same content. Any duplicate content will be highlighted in red for easy identification.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"437\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_results-1024x437.png\" alt=\"Checking duplicate content results on Siteliner.\" class=\"wp-image-10481\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_results-1024x437.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_results-600x256.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_results-400x171.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_results-768x328.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_results-1536x656.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_results-300x128.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_results.png 1889w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>But what to keep in mind when it comes to duplicate content?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Not all duplicates are bad<\/strong>: For instance, footer and header content or pricing info are generally not considered duplicate issues by Google, even if the tool flags them.<\/li>\n\n\n\n<li><strong>Don\u2019t ignore small percentages<\/strong>: Even if the tool shows a 30% duplication, it\u2019s worth investigating. Sometimes, it\u2019s just a duplicated paragraph, and cleaning it up can make a big difference.<\/li>\n\n\n\n<li><strong>10% duplication is generally acceptable<\/strong>, but the lower the percentage, the better.<\/li>\n<\/ul>\n\n\n\n<p>If you find that your site has duplicate content, we suggest doing the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Little duplicacy<\/strong>: Update and rewrite the content to make it more unique.<\/li>\n\n\n\n<li><strong>100% duplicate content<\/strong>: Consider adding a &#8220;noindex&#8221; tag to less important pages to prevent them from showing up in search results.<\/li>\n\n\n\n<li><strong>301 Redirects<\/strong>: If a page isn\u2019t important, consider redirecting it to a more relevant, higher-priority page using a 301 permanent redirect.<\/li>\n\n\n\n<li><strong>Canonicalization<\/strong>: If you have similar content across multiple pages (like &#8220;saynine.ai&#8221; and &#8220;saynine.ai\/&#8221;), use a <a href=\"https:\/\/saynine.ai\/ru\/blog\/canonical-issues\/\">proper canonical tag<\/a> to tell Google which version to prioritize.<\/li>\n<\/ul>\n\n\n\n<p>Taking care of duplicate content means clearer, more effective SEO that won\u2019t be slowed down by redundant or competing pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword Cannibalization<\/h3>\n\n\n\n<p>Keyword cannibalization is when multiple pages on your website target the same or very similar keywords.<\/p>\n\n\n\n<p>Instead of helping each page rank better, these pages end up competing with each other, which can confuse search engines like Google, resulting in lower rankings for both pages.<\/p>\n\n\n\n<p>To check if your site is suffering from keyword cannibalization, we suggest using Google Search Console and following these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Log in to your GSC account and head to the \u201cPerformance\u201d tab from the left-hand sidebar.<\/li>\n\n\n\n<li>Scroll down to the \u201cQueries\u201d section, which shows the keywords your pages are ranking for.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"464\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_keywords_check-1024x464.png\" alt=\"Google Search Console dashboard showing keyword Queries \" class=\"wp-image-10482\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_keywords_check-1024x464.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_keywords_check-600x272.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_keywords_check-400x181.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_keywords_check-768x348.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_keywords_check-1536x695.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_keywords_check-300x136.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_keywords_check.png 1882w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click on keywords to see which pages rank for them. If they\u2019re competing for the same spot, you&#8217;ve found a case of cannibalization.<\/li>\n<\/ul>\n\n\n\n<p><strong>But how to avoid keyword cannibalization? We highly recommend to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use keyword clusters to target unique clusters and avoid overlap<\/li>\n\n\n\n<li>Monitor keywords to spot cannibalization on time<\/li>\n\n\n\n<li>Ensure each page targets a distinct search intent, so pages don\u2019t compete for the same queries<\/li>\n\n\n\n<li>Use anchor texts for internal links in the right way<\/li>\n<\/ul>\n\n\n\n<p>Avoiding keyword cannibalization will enable your website to achieve higher rankings, make better use of your content, and provide a more seamless experience for both search engines and users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta Tags<\/h3>\n\n\n\n<p><a href=\"https:\/\/saynine.ai\/ru\/blog\/meta-tags-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meta tags in SEO<\/a>, which are your meta title and meta description, are HTML elements that help search engines and users understand the content of your webpages.<\/p>\n\n\n\n<p>A page title, or meta title, is an HTML component that indicates the title of a web page, which you can see highlighted in the screenshot below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"480\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/meta_tags_check-1024x480.png\" alt=\"Meta tags check showing meta titles and descriptions for webpage content analysis.\" class=\"wp-image-10483\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/meta_tags_check-1024x480.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/meta_tags_check-600x281.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/meta_tags_check-400x188.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/meta_tags_check-768x360.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/meta_tags_check-1536x720.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/meta_tags_check-300x141.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/meta_tags_check.png 1841w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Meta descriptions, on the other hand, are short summaries of a webpage&#8217;s content, typically displayed under the meta title in search engine results.<\/p>\n\n\n\n<p>Why they matter, you may ask?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, they help search engines better understand what your page is about.&nbsp;<\/li>\n\n\n\n<li>Second, the clearer and more effective your meta tags are, the higher the chances users will click on your pages.&#8221;(more clicks = more traffic and more conversions).<\/li>\n<\/ul>\n\n\n\n<p>However, meta tags can be imperfect too, and doing regular checkups can help you reveal issues like missing meta titles or <a href=\"https:\/\/saynine.ai\/ru\/blog\/duplicate-meta-descriptions\/\">duplicate meta descriptions<\/a>.<\/p>\n\n\n\n<p><strong>What we recommend is to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regularly review your meta tags, either manually or with tools like Ahrefs or Screaming Frog.<\/li>\n\n\n\n<li>Ensure meta titles are 50-60 characters and meta descriptions are 150-160 characters for optimal display.<\/li>\n\n\n\n<li>Write meta tags that are descriptive, clear, and compelling to engage users and improve click-through rates.<\/li>\n<\/ul>\n\n\n\n<p>By keeping your meta tags in check, you make sure your pages are more visible and clickable in search results, leading to both increased rankings and user engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Heading Tags<\/h3>\n\n\n\n<p>Heading tags play a crucial role in your content\u2019s structure and SEO performance, which is why we make them a priority during content audits. They serve as a roadmap for readers and search engines, helping both understand the hierarchy and main points of your page.<\/p>\n\n\n\n<p><strong>When auditing a website content, we check for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Missing or Duplicate Headings<\/strong>: Each page should have only one H1 that clearly defines the main topic.<\/li>\n\n\n\n<li><strong>Concise headings<\/strong>: Stick to headings up to 70 characters to keep them clear.&nbsp;<\/li>\n\n\n\n<li><strong>Subheading Structure (H2s and H3s)<\/strong>: We always recommend our clients to include H2s and H3s in their content to create a logical flow and enhance readability. Plus, subheadings are also a great way to strategically include <a href=\"https:\/\/saynine.ai\/ru\/blog\/types-of-keywords-in-seo\/\">different types of keywords<\/a>, both primary and secondary.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Headings might seem minor, but,&nbsp; in fact, they\u2019re a major player in your content\u2019s success. So, keep them concise, structured, and SEO-optimized to make an impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Images<\/h3>\n\n\n\n<p>Images play a crucial role in SEO. They not only make your content visually appealing, but also improve accessibility and help search engines understand your pages better. However, poorly optimized images can hurt your site\u2019s performance.<\/p>\n\n\n\n<p><strong>When conducting an SEO audit, here\u2019s what we pay attention to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alt Texts:<\/strong> Every image should have an alt text that accurately describes it to help search engines understand the content of the image better.<\/li>\n\n\n\n<li><strong>File Size:<\/strong> Images larger than 100 KB can slow down your site. While minor overages aren\u2019t a big issue, having many oversized images can negatively impact page speed.<\/li>\n<\/ul>\n\n\n\n<p>Our recommendations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compress Images:<\/strong> Use tools to reduce file size without compromising quality.<\/li>\n\n\n\n<li><strong>Add Alt Texts:<\/strong> Keep them concise and under 100 characters for clarity and SEO benefits.<\/li>\n<\/ul>\n\n\n\n<p>By following these steps, you ensure that images contribute positively to your SEO strategy without negatively affecting performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Internal &amp; External Links<\/h3>\n\n\n\n<p>Both internal and external links are critical elements of an SEO strategy.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/saynine.ai\/ru\/blog\/internal-linking\/\">Internal links<\/a> connect different pages within your website. They improve navigation, lead to more helpful content. They also play a crucial role in indexability\u2014if you\u2019ve published new content, linking it internally helps Google find and index it faster.&nbsp;<\/p>\n\n\n\n<p>External links, on the other hand, are links leading to a page outside your website.&nbsp; They\u2019re also crucial for indexability\u2014when you link to an external source in your article, Google can discover your content even if your blog hasn\u2019t been indexed yet, thanks to the external link pointing to your page.<\/p>\n\n\n\n<p>To ensure you\u2019re using internal and external links effectively, we use Ahrefs during the audit. Here\u2019s how we and you can also check your links:<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>Step 1: Sign in to Ahrefs and select your project under &#8220;Site Audit.&#8221;<\/p>\n\n\n\n<p>Step 2: Click on &#8220;Links&#8221; to review both internal and external links.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"467\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/internal_external_linkscheck-1024x467.png\" alt=\"Ahrefs Site Audit dashboard showing internal and external links for SEO analysis.\" class=\"wp-image-10484\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/internal_external_linkscheck-1024x467.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/internal_external_linkscheck-600x274.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/internal_external_linkscheck-400x182.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/internal_external_linkscheck-768x350.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/internal_external_linkscheck-1536x700.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/internal_external_linkscheck-300x137.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/internal_external_linkscheck.png 1884w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Step 3: Click on \u201cIssues\u201d to learn more about any internal or external link problems on your site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"457\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ahrefs_site_audit_check-1024x457.png\" alt=\"Ahrefs Site Audit dashboard showing link issues report with indexing and missing links data.\" class=\"wp-image-10485\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ahrefs_site_audit_check-1024x457.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ahrefs_site_audit_check-600x268.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ahrefs_site_audit_check-400x179.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ahrefs_site_audit_check-768x343.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ahrefs_site_audit_check-1536x686.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ahrefs_site_audit_check-300x134.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ahrefs_site_audit_check.png 1905w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As shown in the screenshot, this site has minor issues (e.g., orphan page) that still need to be addressed for proper indexing.<\/p>\n\n\n\n<p><strong>Here\u2019s what we recommend when it comes to internal and external linking:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add internal and external links if they\u2019re missing.<\/li>\n\n\n\n<li>If you have too few links, consider adding more.<\/li>\n\n\n\n<li>Optimize anchor text to be relevant and clear.<\/li>\n\n\n\n<li>For external links, always link to trustworthy websites that add value to your content.<\/li>\n<\/ul>\n\n\n\n<p>Optimizing your links is a small task that comes with big SEO rewards\u2014so, keep them strategic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Website Audit Example: Addressing Duplicate Content<\/h2>\n\n\n\n<p>Let\u2019s walk you through a real example of auditing one of our client\u2019s site for duplicate content using Siteliner.<\/p>\n\n\n\n<p>The site\u2019s overall duplicate content percentage is 10%. While this may seem a minor problem, a closer look reveals a page with a 100% match, which is definitely a red flag.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"366\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/duplicate_content-Casestudy-1024x366.png\" alt=\"Siteliner audit showing duplicate content issues\" class=\"wp-image-10486\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/duplicate_content-Casestudy-1024x366.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/duplicate_content-Casestudy-600x215.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/duplicate_content-Casestudy-400x143.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/duplicate_content-Casestudy-768x275.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/duplicate_content-Casestudy-300x107.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/duplicate_content-Casestudy.png 1530w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>By clicking the URL, we confirmed the content was entirely identical to another page\u2019s content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"465\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/duplicate_content_results_example-1024x465.png\" alt=\"Siteliner dashboard showing duplicate content issues highlighed in red\" class=\"wp-image-10487\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/duplicate_content_results_example-1024x465.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/duplicate_content_results_example-600x272.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/duplicate_content_results_example-400x182.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/duplicate_content_results_example-768x349.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/duplicate_content_results_example-1536x697.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/duplicate_content_results_example-300x136.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/duplicate_content_results_example.png 1892w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In this case, we can offer three solutions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Canonicalization<\/strong>: Adding a canonical tag to prioritize one page.<\/li>\n\n\n\n<li><strong>Content Updates<\/strong>: Updating one page\u2019s content to make it unique and apply a no-index tag to a less critical page.<\/li>\n\n\n\n<li><strong>301 Redirect<\/strong>: Redirecting the less relevant page to the more important one.<\/li>\n<\/ul>\n\n\n\n<p>This approach ensures better SEO health and avoids penalties.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 Best Website Audit Tools<\/h2>\n\n\n\n<p>Take a look at our top picks, all tried and tested to ensure your website&#8217;s success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Siteliner<\/h3>\n\n\n\n<p>Siteliner is a website analysis tool that allows to identify key problems affecting your site\u2019s performance and search engine rankings.&nbsp;<\/p>\n\n\n\n<p>We love it, as it\u2019s easy-to-use and the valuable insights about duplicate content or broken links it provides with one click. <\/p>\n\n\n\n<p><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provides XML sitemap<\/li>\n\n\n\n<li>Duplicate content detection<\/li>\n\n\n\n<li>Broken link checker<\/li>\n\n\n\n<li>Page power analysis<\/li>\n\n\n\n<li>Detailed Siteliner reports<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"552\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_broken_links_check-1024x552.png\" alt=\"Siteliner report for Saynine.ai showing no broken links detected in the site's analysis.\" class=\"wp-image-10488\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_broken_links_check-1024x552.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_broken_links_check-600x323.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_broken_links_check-400x215.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_broken_links_check-768x414.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_broken_links_check-300x162.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/siteliner_broken_links_check.png 1513w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Pricing:<\/strong>Free for sites up to 250 pages; Premium version is also available, allowing up to 30,000 pages with more frequent analysis. Check out their website for more <a href=\"https:\/\/www.siteliner.com\/products\" rel=\"nofollow noopener\" target=\"_blank\">pricing information<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Search Console<\/h3>\n\n\n\n<p>A must-have tool for tracking your website&#8217;s performance on Google\u2019s search results.<\/p>\n\n\n\n<p>We use it primarily for tracking search performance of our clients\u2019 important pages, as well as, for identifying non-indexing issues.&nbsp;<\/p>\n\n\n\n<p>What makes this tool great? Let\u2019s take a look at its main features.<\/p>\n\n\n\n<p><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tracking search performance (e.g. impressions, clicks, average CTR, etc.)<\/li>\n\n\n\n<li>Monitoring indexing status of a site\u2019s pages<\/li>\n\n\n\n<li>URL inspection tool<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"463\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_website_audit-1024x463.png\" alt=\"Google Search Console dashboard showing performance on search results\" class=\"wp-image-10489\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_website_audit-1024x463.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_website_audit-600x271.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_website_audit-400x181.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_website_audit-768x347.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_website_audit-1536x694.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_website_audit-300x136.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/gsc_website_audit.png 1892w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Pricing: <\/strong>Google Search Console is free.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ahrefs<\/h3>\n\n\n\n<p>Ahrefs\u2019 <a href=\"https:\/\/app.ahrefs.com\/site-audit\" rel=\"nofollow noopener\" target=\"_blank\">Site Audit<\/a> tool offers powerful website audits and helps us identify issues like broken links, indexability issues, duplicate pages, content issues, etc.<\/p>\n\n\n\n<p>The tool\u2019s user-friendly design is great for beginners. Plus, it offers accurate data and plenty of features for advanced users.&nbsp;<\/p>\n\n\n\n<p>We also love how Ahrefs continuously improves its tool, keeping us updated with new features and alerts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"461\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ahrefs_website_audit_dashboard-1024x461.png\" alt=\"Ahrefs Site Audit dashboard showing website health, issues, and SEO analysis features.\" class=\"wp-image-10490\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ahrefs_website_audit_dashboard-1024x461.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ahrefs_website_audit_dashboard-600x270.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ahrefs_website_audit_dashboard-400x180.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ahrefs_website_audit_dashboard-768x346.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ahrefs_website_audit_dashboard-1536x691.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ahrefs_website_audit_dashboard-300x135.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ahrefs_website_audit_dashboard.png 1909w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>However it comes with other features too, which you can find below.<\/p>\n\n\n\n<p><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Backlink analysis<\/li>\n\n\n\n<li>Keyword research<\/li>\n\n\n\n<li>Content Explorer&nbsp;<\/li>\n\n\n\n<li>Competitive analysis<\/li>\n\n\n\n<li>etc.<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing<\/strong><em>: <\/em>The Lite package starts at $129\/month. Ahrefs also offers Standard, Advanced, Enterprise packages, as well as solution for beginners. Check out their website for more <a href=\"https:\/\/ahrefs.com\/pricing\" rel=\"nofollow noopener\" target=\"_blank\">pricing info<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Screaming Frog<\/h3>\n\n\n\n<p>Screaming Frog is a popular desktop app and a great website audit tool for identifying SEO issues such as broken links, redirects, and missing metadata.<\/p>\n\n\n\n<p>What we love about this tool is that it helps identify important technical issues and get suggestions on how to fix them.&nbsp;<\/p>\n\n\n\n<p><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Site crawl for SEO issues<\/li>\n\n\n\n<li>Duplicate content analysis<\/li>\n\n\n\n<li>Redirect and broken link checker<\/li>\n\n\n\n<li>Identifying canonicalization issues<\/li>\n\n\n\n<li>Identifying hreflang issues<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing<\/strong>: Free (up to 500 URLs). <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/pricing\/\" rel=\"nofollow noopener\" target=\"_blank\">Paid plans<\/a> start at $259 Per Year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEMrush<\/h3>\n\n\n\n<p>SEMrush offers a range of SEO audit tools, including Site Audit tool, which helps us conduct site performance checks.<\/p>\n\n\n\n<p>What we love about it is its&nbsp; accurate data and how it presents audit results in a visually appealing way, which makes analyzing complex data much simpler.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"470\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/semrush_website_audit_dashboard-1024x470.png\" alt=\"SEMrush Site Audit dashboard showing site health, errors, warnings, notices, and thematic reports.\" class=\"wp-image-10491\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/semrush_website_audit_dashboard-1024x470.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/semrush_website_audit_dashboard-600x275.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/semrush_website_audit_dashboard-400x184.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/semrush_website_audit_dashboard-768x353.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/semrush_website_audit_dashboard-1536x705.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/semrush_website_audit_dashboard-300x138.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/semrush_website_audit_dashboard.png 1880w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Apart from its Site Audit tool, you may also want to check out some other features of SEMrush.&nbsp;<\/p>\n\n\n\n<p><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitor analysis<\/li>\n\n\n\n<li>Keyword tracking<\/li>\n\n\n\n<li>Position tracking<\/li>\n\n\n\n<li>Backlink audit<\/li>\n\n\n\n<li>Backlink analytics<\/li>\n\n\n\n<li>On-page SEO checker<\/li>\n\n\n\n<li>etc.<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing<\/strong>: <a href=\"https:\/\/www.semrush.com\/pricing\/\" rel=\"nofollow noopener\" target=\"_blank\">Paid plans<\/a> start at $139.95 monthly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PageSpeed Insights<\/h3>\n\n\n\n<p>PageSpeed Insights (PSI) evaluates the user experience of a webpage on both mobile and desktop devices and offers helpful suggestions to enhance its performance.<\/p>\n\n\n\n<p>Its user-friendly interface makes it easy for us to find page speed issues, understand core web vitals, and implement all the necessary changes for a smoother and faster browsing experience.<\/p>\n\n\n\n<p><strong>Key Features<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website speed analysis<\/li>\n\n\n\n<li>Mobile optimization insights<\/li>\n\n\n\n<li>Performance score<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"475\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/pagespeed_insights_dashboard-1024x475.png\" alt=\"PageSpeed Insights dashboard showing website speed analysis, performance score, and insights.\" class=\"wp-image-10492\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/pagespeed_insights_dashboard-1024x475.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/pagespeed_insights_dashboard-600x278.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/pagespeed_insights_dashboard-400x185.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/pagespeed_insights_dashboard-768x356.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/pagespeed_insights_dashboard-1536x712.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/pagespeed_insights_dashboard-300x139.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/pagespeed_insights_dashboard.png 1875w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Pricing<\/strong>: PageSpeed Insights is free.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Analytics<\/h3>\n\n\n\n<p>Google Analytics is a great tool for tracking visitor behavior on your site and getting insights into performance metrics.<\/p>\n\n\n\n<p>It goes beyond what Google Search Console provides by offering detailed information about where clicks come from, for example, and how users engage with your site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"463\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ga4_website_audit_dashboard-1024x463.png\" alt=\"Google Analytics dashboard displaying report snapshots\" class=\"wp-image-10493\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ga4_website_audit_dashboard-1024x463.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ga4_website_audit_dashboard-600x271.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ga4_website_audit_dashboard-400x181.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ga4_website_audit_dashboard-768x347.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ga4_website_audit_dashboard-1536x694.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ga4_website_audit_dashboard-300x136.png 300w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/12\/ga4_website_audit_dashboard.png 1878w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traffic tracking<\/li>\n\n\n\n<li>In-depth performance metrics<\/li>\n\n\n\n<li>User engagement data<\/li>\n\n\n\n<li>Device optimization insights<\/li>\n<\/ul>\n\n\n\n<p>Pricing: Google Analytics is free.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stay Optimized with Regular Website Audits<\/h2>\n\n\n\n<p>Let\u2019s wrap up all the essential things you need to know about website audits.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A website audit is a detailed evaluation of your site\u2019s performance, concentrating on areas such as SEO, user experience, technical issues, content, and backlinks.<\/li>\n\n\n\n<li>It\u2019s recommended to audit your website once a month to ensure smooth performance, and catch potential issues early.<\/li>\n\n\n\n<li>A technical SEO audit identifies website issues like errors and slow loading, while an SEO content audit focuses on duplicate content, keyword cannibalization, and optimizing meta tags for better SEO and user experience.<\/li>\n\n\n\n<li>A technical SEO audit includes checks for page speed, non-indexed pages, sitemaps, and robots.txt files to ensure fast loading, proper indexing, and optimal search engine crawling.<\/li>\n\n\n\n<li>An SEO content audit involves checking for issues like duplicate content, keyword cannibalization, missing or poorly optimized meta tags, headings, images, and internal\/external links to improve rankings and user experience.<\/li>\n<\/ul>\n\n\n\n<p>And don&#8217;t forget to download our free template to make the website audit process even simpler!<\/p>\n\n\n\n<p>Thanks for reading!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ about Website Audit Checklist<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1734085580268\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">What is included in a website audit?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>A website audit typically includes assessment of technical elements, on-page SEO, content quality, link structure, website speed, and user experience.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1734085586676\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">How to do a SEO audit for a website?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>To do an SEO audit, you\u2019ll need to review your site\u2019s technical performance, content quality, backlinks, and device optimization using tools like Google Search Console, Google Analytics, Ahrefs, or SEMrush.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1734085596532\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">How long does a website audit take?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>It depends on your website\u2019s size. A small website usually takes 2-3 hours for a full audit of health and performance.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1734085607654\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">What is a website content audit?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>A website content audit is a review of your site&#8217;s content to see what\u2019s working, what\u2019s not, and how it can be improved for SEO and your audience.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1734085619709\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">How do I create a website audit report?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>To create a website audit report, assess key areas like technical and content issues, use a checklist or template to organize findings.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1734085629733\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">How to do technical audit of a website?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Check site speed, crawlability, and indexing issues using tools like Google Search Console and Screaming Frog. Fix broken links and optimize load times for better SEO.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A successful website goes beyond just having a nice design\u2014it\u2019s about smooth functionality and strong SEO performance. But how do you know if it\u2019s truly working at its best? If you&#8217;re unsure where improvements are needed, this website audit checklist can help. This guide, built on insights from our SEO team, will help you analyze [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[13],"class_list":["post-10467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/posts\/10467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/comments?post=10467"}],"version-history":[{"count":29,"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/posts\/10467\/revisions"}],"predecessor-version":[{"id":15985,"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/posts\/10467\/revisions\/15985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/media\/15846"}],"wp:attachment":[{"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/media?parent=10467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/categories?post=10467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/tags?post=10467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}