{"id":11117,"date":"2025-02-14T14:59:45","date_gmt":"2025-02-14T10:59:45","guid":{"rendered":"https:\/\/saynine.ai\/?p=11117"},"modified":"2026-03-23T14:41:49","modified_gmt":"2026-03-23T10:41:49","slug":"link-building-campaign","status":"publish","type":"post","link":"https:\/\/saynine.ai\/ru\/blog\/link-building-campaign\/","title":{"rendered":"Link Building Campaign: Our Step-by-Step Process"},"content":{"rendered":"

Link building might sound straightforward, but there\u2019s actually a lot of strategy behind it.<\/p>\n\n\n\n

In this blog, we\u2019re sharing how we approach a link building campaign, from the moment we onboard a client, to the outreach we do, all the way to the links we build. <\/p>\n\n\n\n

Curious to learn how we do it? Let\u2019s get into it!<\/p>\n\n\n\n

What is a Link Building Campaign?<\/h2>\n\n\n\n

A link building campaign is a set of SEO strategies and strategic efforts to get other websites to link back to yours, helping boost your site’s rankings and authority.<\/p>\n\n\n\n

It involves various steps, such as creating a good link building strategy for onboarded clients, reaching relevant sites for backlinks, doing link exchanges, and monitoring and reporting the progress. Paired with proper backlink management<\/a>, these efforts focus on quality links that drive sustainable SEO growth.<\/p>\n\n\n\n

How to Start a Link Building Campaign: Our Approach <\/h2>\n\n\n\n

Launching a link building campaign should not be a headache. Here\u2019s what our typical workflow looks like. <\/p>\n\n\n\n

Step 1: Onboarding Clients & Building a Strategy<\/h3>\n\n\n\n

When a client signs up for our link building services, we start with a strategy call. This is where we set clear goals, identify their most important pages, and build a good link building strategy.<\/p>\n\n\n\n

The same process applies to those who aren\u2019t clients but need guidance on link building. If you have a project and aren\u2019t sure where to start, we\u2019ll help you develop a solid SEO backlink strategy.<\/p>\n\n\n\n

During this process, we also make sure we\u2019re focusing on the right pages. For example, a client might share 15 pages, but only 10 really matter. We clarify this from the start so there\u2019s no confusion later.<\/p>\n\n\n\n

Next, we look at key factors like keyword difficulty, the number of backlinks needed, and the client\u2019s budget. Based on this, we recommend the best solution and adjust our link building strategies<\/a> to fit their specific needs. <\/p>\n\n\n\n

One of our clients wanted to rank for the keyword \u201clogo design\u201d, which had a difficulty of 94\u2014meaning competition was fierce. Knowing this, we recommended building 30 backlinks per month to outrank competitors.<\/p>\n\n\n\n

And guess what? They went from page 3 to page 1 on Google!<\/p>\n\n\n\n

But not every client comes in with a clear plan\u2014and that\u2019s okay. That\u2019s where our SEO manager steps in and offers expert advice on keyword selection, the balance between long tail vs short tail keywords, and anchor text optimization, as well as gives insights on how to execute a link building strategy that delivers the best possible results.\u00a0This also included helping clients to identify the right target pages for link building<\/a>, so every effort is focused on where it can make the greatest impact on their rankings.<\/p>\n\n\n\n

<\/p>\n\n\n\n

If a client isn’t sure how many backlinks they need<\/a>, we break it down in simple terms, ensuring they understand the why and how behind every recommendation.<\/p>\n\n\n\n

Then, to keep everything smooth and organized, we create an automated client sheet that updates in real-time. Clients can check their backlinks anytime, see exactly which domains they\u2019re on, and track key metrics like Domain Rating (DR) and Traffic\u2014all without having to ask for updates.<\/p>\n\n\n\n

\"Example<\/figure>\n\n\n\n

Plus, our Client Success Manager checks in mid-month with a progress update, keeping clients informed on how their backlink campaign is performing. <\/p>\n\n\n\n

Step 2: Conducting Backlink & Website Audits<\/h3>\n\n\n\n

Before we start link building outreach and building backlinks, we always perform a detailed backlink and website audit<\/a> for our clients.<\/p>\n\n\n\n

These audits aren\u2019t part of the standard backlink package, but we go the extra mile because we genuinely care about the success of every campaign. Our goal is to find any hidden issues that could negatively affect the client\u2019s website SEO performance.<\/p>\n\n\n\n

Why is this so important? Well, even the best backlinks won\u2019t do much good if the client\u2019s website isn\u2019t performing well or if they have poor content. Various issues, including slow site speed, low-quality content, or keyword stuffing<\/a>, can hurt rankings, so we ensure everything is optimized before focusing on link building.<\/p>\n\n\n\n

If we find any issues, we offer recommendations. For example, one client had a lot of no-follow backlinks and just a few do-follow backlinks from irrelevant sources.<\/p>\n\n\n\n

\"Example<\/figure>\n\n\n\n

Don\u2019t get us wrong: no follow backlinks are still needed in your backlink profile. While you don\u2019t need to actively build them\u2014since they naturally come over time\u2014having none at all can seem suspicious to Google.<\/p>\n\n\n\n

What we suggested was focusing on getting more relevant do follow backlinks from trusted websites, as they pass on ranking power.<\/p>\n\n\n\n

For the bad do follow backlinks, we advised contacting the website admin to ask for backlink removal.<\/p>\n\n\n\n

These small fixes helped us keep their SEO on track and made sure the backlinks we built would actually make a difference.<\/p>\n\n\n\n

Step 3: Link Building Outreach<\/h3>\n\n\n\n

After auditing the client\u2019s website and making sure there are no issues that could hurt our link building campaign, we start building outreach campaign the right way to ensure we contact relevant people for backlinks.<\/p>\n\n\n\n

Here\u2019s how it works:<\/p>\n\n\n\n

First, we collect the necessary data using tools like Ahrefs and LinkedIn Sales Navigator. We then filter through the data based on key link building metrics<\/a> like Domain Rating (DR) and website traffic to find the most relevant domains for link exchanges. <\/p>\n\n\n\n

To make sure we\u2019re targeting the right sites, we use bots, developed by our data team, which help us narrow it down to only SaaS websites and those from industries related to our client\u2019s niche. <\/p>\n\n\n\n

Plus, we double-check that the client doesn\u2019t already have backlinks from these sites to avoid duplicates.<\/p>\n\n\n\n

We also create a list of competitor websites to ensure we don\u2019t reach out to them for backlinks. <\/p>\n\n\n\n

Once we\u2019ve got our list of websites, we identify the right contacts, such as SEO managers or link building specialists, at these companies. Then, we validate their emails to ensure our messages reach the right people and craft personalized emails with a clear, compelling link exchange offer. We also use link building outreach templates<\/a> to ensure efficiency while maintaining a personalized approach in every communication. Moreover, a link building Chrome extension helps us quickly gather contact information and streamline the outreach process.<\/p>\n\n\n\n

And, of course, we track key outreach metrics, like open rates, to understand how well our emails are performing and make changes if needed.<\/p>\n\n\n\n

This is the basic process, but there are a bunch of details, nuances, tips, and strategies that we cover in our comprehensive link building outreach<\/a> guide. Check it out!<\/p>\n\n\n\n

Step 4\u0589 Building Backlinks<\/h3>\n\n\n\n

Once we\u2019ve got the green light from our link partners, it\u2019s time to move to the most essential part of our SEO backlink strategy\u2014building strong backlinks.<\/p>\n\n\n\n

Google doesn\u2019t love direct A-B or direct link swaps<\/a>, so we play it safe with the A-B-C link exchanges. This way, we\u2019re building relevant backlinks without risking to get penalties.<\/p>\n\n\n\n

However, this wouldn\u2019t be possible without our link builders, who put in the effort to build genuine relationships with our partners, and our content writers, who add our client\u2019s target keywords into existing blog posts in a natural, relevant way.<\/p>\n\n\n\n

Here\u2019s how it all works:<\/p>\n\n\n\n

Link builders add their requests in a shared Google spreadsheet. They add the domain(s) where they can get a backlink for a specific client.<\/p>\n\n\n\n

Next, our content writers use a bot (developed by our data team) to find the ideal spot for the client\u2019s keyword in an existing blog post. Once they find the best place, they add \u201cText before\u201d and \u201cText after\u201d to make it clear to the link builders and their partners exactly where the keyword was placed.Next, link builders contact their partners, sharing the ready text edit via email, LinkedIn messages<\/a>, or Slack.<\/p>\n\n\n\n

\"Example<\/figure>\n\n\n\n

Since we have more than 1,000 partners, we create spreadsheets with each link exchange partner to keep everything organized. This helps us track how many links we owe each other and avoid any confusion. Not tracking link exchanges properly is one of the most common link building mistakes<\/a>, often causing delays and unnecessary complications.<\/p>\n\n\n\n

\"Partnership<\/figure>\n\n\n\n

The most important part of this process is providing value to our partners. If you ask for backlinks but don\u2019t give anything in return, no one will want to work with you again. <\/p>\n\n\n\n

When you give value and keep things balanced, you build trust and strong, lasting relationships.<\/p>\n\n\n\n

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Further reading:<\/p>\n\n\n\n

Link Exchange Guide<\/a><\/p>\n\n\n\n

Relationship Building for Backlinks<\/a><\/p>\n\n\n\n

Step 5: Backlink Reporting <\/h3>\n\n\n\n

Transparency is key to us. That\u2019s why we provide clients with an automated client sheet that updates in real-time. This allows them to track their backlinks whenever they want, without having to ask for updates.<\/p>\n\n\n\n

To make sure everything stays on track, our Client Success Manager (CSM) also provides a mid-month progress update. This ensures clients are always informed about the link building campaign.<\/p>\n\n\n\n

When the backlink batch is ready, our CSM shares a detailed backlink report, including key updates on:<\/p>\n\n\n\n