{"id":12061,"date":"2025-04-04T17:24:28","date_gmt":"2025-04-04T13:24:28","guid":{"rendered":"https:\/\/saynine.ai\/?p=12061"},"modified":"2026-03-18T16:43:50","modified_gmt":"2026-03-18T12:43:50","slug":"target-pages-for-link-building","status":"publish","type":"post","link":"https:\/\/saynine.ai\/ru\/blog\/target-pages-for-link-building\/","title":{"rendered":"How to Choose Target Pages for Link Building: Our Approach"},"content":{"rendered":"\n

With a limited budget, every backlink counts\u2014so choosing the right pages to promote is a big deal.<\/p>\n\n\n\n

You don\u2019t want to waste time or money building links to the wrong pages, right?<\/p>\n\n\n\n

In this guide, we\u2019re sharing the exact process we use to choose target pages for link building, along with useful tips to help you make smarter decisions and get better results.<\/p>\n\n\n\n

Let\u2019s start!<\/p>\n\n\n\n

How to Pick Target Pages for Link Building in 5 Steps<\/h2>\n\n\n\n

Not sure which pages to focus on for link building? No worries. Our SEO team has broken it down into five easy steps to help you choose the right ones.<\/p>\n\n\n\n

Step 1: Set Clear Goals<\/h3>\n\n\n\n

First things first, get clear on what you want to achieve. <\/p>\n\n\n\n

Do you want more traffic? A higher domain rating? Better rankings for a specific keyword?<\/p>\n\n\n\n

No matter what your goal is, define it beforehand. It\u2019ll make everything much easier whether you\u2019re handling it in-house or working with a link building services provider<\/a>. A clear target helps everyone stay focused and make smarter decisions that move the needle.<\/p>\n\n\n\n

Step 2: Choose Which Page Types to Focus On<\/h3>\n\n\n\n

Now that you have defined your goals, it\u2019s time to choose which pages to promote. Picking the wrong ones can lead to wasted time, money, and effort.<\/p>\n\n\n\n

So, what types of pages should you actually build links to? Here\u2019s what we\u2019ve learned from working with our clients:<\/p>\n\n\n\n

Product or Service Pages<\/h4>\n\n\n\n

These are the pages where you showcase your products or services. Naturally, it makes sense to promote them, and we do.<\/p>\n\n\n\n

But here\u2019s the thing: We often see companies only building links to their service pages, which is not good, as it starts looking unnatural to search engines like Google, which prefers organic backlinks that are not overly promotional. <\/p>\n\n\n\n

So, our advice? Promote product\/service pages, but don\u2019t overdo it. Balance is key.<\/p>\n\n\n\n

Blog Pages<\/h4>\n\n\n\n

Some people think that blog posts aren\u2019t worth building links to, as these are more informational pages. But that\u2019s a myth.<\/p>\n\n\n\n

A well-written blog can not only educate people but also drive serious traffic and even convert visitors into clients. The key is choosing blog content that\u2019s relevant to your offerings.<\/p>\n\n\n\n

Let\u2019s say you offer backlink services. Linking to a blog post about link building consulting<\/a> can make perfect sense. People reading it are already curious and if your content helps them see the value of investing in backlinks, you\u2019re halfway to landing a new client.<\/p>\n\n\n\n

Homepage (Should You Build Backlinks Here?)<\/h4>\n\n\n\n

We don\u2019t link to the homepage and here\u2019s why.<\/p>\n\n\n\n

First, it\u2019s difficult to find websites that want to link to it. Second, homepage links can appear overly promotional, which Google does not love. And finally, you\u2019ll naturally get some homepage backlinks over time (from brand mentions, for instance).<\/p>\n\n\n\n

However, if your business gets featured in an article like \u201cTop 10 [Industry] Companies,\u201d then linking to your homepage makes total sense. It helps readers learn more about you in a natural and relevant context.<\/p>\n\n\n\n

So, while linking to the homepage is not a priority for us and is not part of our link building strategy, you can still get them as long as they feel natural. <\/p>\n\n\n\n

Step 3: Review Target Pages<\/h3>\n\n\n\n

The next step is to review all the pages you want to target. <\/p>\n\n\n\n

When onboarding new clients, they always share their priority pages. But we don\u2019t immediately jump into building backlinks. Instead, we always review all the URLs and target keywords to ensure there are no issues that could negatively affect the campaign\u2019s performance. <\/p>\n\n\n\n

Here\u2019s what we pay attention to:

Is the page indexed? <\/strong>If a page isn\u2019t indexed, it means your page is not shown in Google search results. In this case, backlinks won\u2019t help at all. No matter how good the content is, if Google can\u2019t see it, there\u2019s no SEO value. So, make sure you have proper indexing<\/a> in place, which you can easily check with Google Search Console.<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

Is the page showing up in Ahrefs?: <\/strong>We use Ahrefs for backlink monitoring<\/a>. If a page doesn\u2019t appear in the tool, we can\u2019t track key metrics and keyword movement, making it difficult to measure results.<\/p>\n\n\n\n

Is the page optimized for SEO?: <\/strong>It\u2019s highly important for us that the client\u2019s pages have some basic elements optimized for SEO, like the headings, meta tags, and internal links<\/a>. SEO and link building work best when they are both in good shape.<\/p>\n\n\n\n

Is the page actually relevant to the offer?<\/strong> This is important especially when it comes to blog pages. We always check that the content is relevant to the client\u2019s products or services. Otherwise, it\u2019s just a waste of time and resources.<\/p>\n\n\n\n

This way, we ensure that all the selected target pages for link building are worth promoting, allowing us to run a more targeted campaign.<\/p>\n\n\n\n

Step 4: Choose the Best Keyword for Each Page<\/h3>\n\n\n\n

Once you have chosen the best pages for your backlink campaign, it\u2019s time to find the right keywords. <\/p>\n\n\n\n

All you need is to use SEO tools like Ahrefs for keyword research. Simply type your seed keyword into the \u201cKeyword Explorer<\/a>\u201d and review the metrics.<\/p>\n\n\n\n

As you can see in the example below, \u201clink building services\u201d is quite a competitive keyword with 64 Keyword Difficulty, meaning that you will need strong backlinks to outrank your competitors.<\/p>\n\n\n\n

\"Ahrefs<\/figure>\n\n\n\n

Ideally, you want to find keywords with low difficulty<\/strong> and high global search volume<\/strong> to easily rank high on Google. But, if you don\u2019t manage to find such keywords, don\u2019t stop there.<\/p>\n\n\n\n

Check out the \u201cMatching terms\u201d or \u201cRelated terms\u201d to discover more keyword types<\/a> with good metrics. Sometimes, good keywords are just a few clicks away.<\/p>\n\n\n\n

Apart from Ahrefs, you can also use Google Search Console. <\/p>\n\n\n\n

If you click \u201cSearch Results\u201d and then \u201cQueries,\u201d you will see all the search terms or keywords the users have used to find your website.<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

You may find some good queries there but always double-check their metrics using SEO tools to ensure they are also easy to rank for. <\/p>\n\n\n\n

Note<\/strong>: Each page should have one primary keyword<\/a>. You cannot target the same keyword for different pages, as it might lead to keyword cannibalization.<\/p>\n\n\n\n

Once you\u2019ve got your pages and keywords set, you\u2019re ready for the fun part: building those backlinks.<\/p>\n\n\n\n

Step 5: Build Backlinks & Track the Progress<\/h3>\n\n\n\n

After we approve all the targets with clients, we jump into link building. <\/p>\n\n\n\n

At this point, we start reaching out to websites that meet our minimum metrics requirements: DR 50+ and 1,000+ monthly traffic. These aren\u2019t just any random sites but reputable and trusted SaaS domains that can make a positive impact on your rankings.<\/p>\n\n\n\n

Our content team then gets to work, making relevant text edits that naturally integrate the client\u2019s anchor text into the existing blog content because that\u2019s what search engines and users prefer.<\/p>\n\n\n\n

Once the backlink is live, we record it in a partner worksheet and a client sheet for effective backlink management<\/a>, ensuring open and transparent communication for all parties involved. <\/p>\n\n\n\n

We also send clients a link building report<\/a> at the end of each month, so they can see what\u2019s been done and achieved during one month. <\/p>\n\n\n\n

Note: It usually takes at least three months to start seeing some good results.<\/p>\n\n\n\n

If things are not moving as expected, we have a call with a client to what\u2019s working well and what needs to be improved. Maybe anchor text optimization<\/a> is needed or perhaps the page needs more backlinks than was initially agreed. Whatever it is, we\u2019re on it.<\/p>\n\n\n\n

Bonus Tips for Choosing the Best Pages for Link Building<\/h2>\n\n\n\n

Before we wrap up, here are a few additional tips to help you achieve even better results from your link building campaign:<\/p>\n\n\n\n

    \n
  • Don\u2019t overdo exact match anchor texts<\/strong>: Keep things natural by using a mix of short and long tail keywords. <\/li>\n\n\n\n
  • Go for fresh content:<\/strong> Target newly published blogs or at least those that have been recently updated for better and faster results. Google loves fresh content.<\/li>\n\n\n\n
  • Choose keywords with good metrics<\/strong>: If you cannot find keywords with low competition and high search volume, pick one that best fits your needs and support it with relevant backlinks.<\/li>\n<\/ul>\n\n\n\n

    These simple tips can help you maximize the impact of your link building efforts.<\/p>\n\n\n\n

    Closing Thoughts <\/h2>\n\n\n\n

    Choosing the right target pages for link building might seem tricky, but it is an essential step. <\/p>\n\n\n\n

    By focusing on the pages that truly matter, be it product or blog pages, you can make sure your link building efforts are on the right track. <\/p>\n\n\n\n

    Keep these steps and tips in mind, and you’ll be well on your way to seeing real and lasting results in any link building campaigns!<\/p>\n\n\n\n

    FAQ about target pages for link building<\/h2>\n\n\n
    \n
    \n
    \n

    What are page backlinks?<\/h3>\n
    \n\n

    Page backlinks are links from other websites pointing to your site.\u00a0<\/p>\n\n<\/div>\n<\/div>\n

    \n

    What pages should you build backlinks to?<\/h3>\n
    \n\n

    You should build backlinks for both landing and blog pages for better results.<\/p>\n\n<\/div>\n<\/div>\n

    \n

    Are 1000 backlinks good?<\/h3>\n
    \n\n

    We recommend building as many backlinks as you can consistently manage in the long run without sacrificing relevance or quality.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

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