Our team mainly uses Ahrefs for keyword research<\/a>. So, let me break down the process for you:<\/p>\n\n\n\n Step 1<\/strong>:<\/em><\/strong> Log in to your Ahrefs and click \u201cKeywords Explorer\u201d in the top menu.<\/p>\n\n\n\n Step 2:<\/strong> Type in your primary keyword (e.g., link building)<\/p>\n\n\n\n Step 3:<\/strong> Check the \u201cTerms Match\u201d section. Here, you\u2019ll see many related keywords to your topic. These can give you some great blog post ideas. But, to do it more effectively, you may want to adjust some of the filters. This helps you find keywords that are easier to rank for and fit your content better.<\/p>\n\n\n\n The most important filters, which we recommend setting, are the following: <\/p>\n\n\n\n You can also play with the \u201cIntents\u201d filter. For instance, if your blog is informational, choose that intent.<\/p>\n\n\n\n Step 4:<\/strong> Explore the \u201cQuestions\u201d section. This shows you the real questions people are asking online. You can then write a blog and answer the questions your audience is searching for.<\/p>\n\n\n\n After completing these steps and writing your ideal blog post, you\u2019ll have enough content to repurpose. Maybe you\u2019re someone who often posts reels on Facebook<\/a> or likes to make engaging Instagram stories. If so, use your ready-made blogs and turn them into additional content. <\/p>\n\n\n\n To make things easier, we suggest using social media marketing software<\/a> to plan and schedule posts, track engagement, and share content across different platforms.<\/p>\n\n\n\n As you see, this approach not only helps discover a range of potential ideas for a blog post but also provides you with valuable materials for further content creation.<\/p>\n\n\n\n Let\u2019s head to the next strategy!<\/p>\n\n\n\n A content gap refers to topics or keywords that your competitors have already covered but that you haven\u2019t targeted yet. <\/em><\/p>\n\n\n\n Although we don\u2019t personally use this very often, it can be helpful once in a while. <\/p>\n\n\n\n With that said, sometimes it\u2019s okay to run a content gap analysis<\/a> to find new blog ideas by watching what your competitors are doing and checking what you\u2019ve missed. <\/p>\n\n\n\n Here\u2019s how we find all content gaps using Ahrefs:<\/p>\n\n\n\n Step 1:<\/strong> Log in to Ahrefs. Go to \u201cAll Tools\u201d and choose \u201cCompetitive Analysis\u201d.<\/p>\n\n\n\n Step 2:<\/strong> Enter your and your competitors\u2019 domains. Add your website in the top field, and then enter the websites of your competitors below.<\/p>\n\n\n\n Step 3:<\/strong> Click \u201cShow keyword opportunities\u201d. Now, you can see all the keywords your competitors are ranking for, but you aren\u2019t.<\/p>\n\n\n\n Step 4:<\/strong> Filter the results. To find better blog post ideas, again, set some filters on keyword difficulty (KD) and search volume. This not only helps you come up with topics but also makes it easier to optimize your content for SEO when you write.<\/p>\n\n\n\n Step 5:<\/strong> Export and review the results. You can export the results into an Excel sheet and start your search for blog ideas. This makes it easier to go through and highlight keywords that are relevant to your blog.<\/p>\n\n\n\n As I mentioned before, this isn\u2019t our main strategy. But it can be useful at times, especially if your competitors publish often. <\/p>\n\n\n\n Just ensure you choose only relevant keywords that fit your company’s goals and use project management<\/a> to track and align your content with overall marketing strategies.<\/p>\n\n\n\n Moving on!<\/p>\n\n\n\n We all love and use Google daily. So, let\u2019s learn how to make the most of it.<\/p>\n\n\n\n Google itself is a great place to find blog post ideas for beginners, and a bonus is that it\u2019s completely free.<\/p>\n\n\n\n Here\u2019s what Google offers and how we use it:<\/p>\n\n\n\n Go to Google and start typing in your primary keyword. Suppose it\u2019s \u201ccontent marketing.\u201d <\/strong>As you type, you\u2019ll see autocomplete suggestions like “content marketing meaning” and “content marketing examples.”<\/p>\n\n\n\n These are real search terms people use, and they make great starting points for blog posts.<\/p>\n\n\n\n As you search your topic, scroll down a little and see a box called \u201cPeople also ask.\u201d<\/p>\n\n\n\n These are questions users often search for. If we take the same example of \u201ccontent marketing\u201d, the questions can be:<\/p>\n\n\n\n You can answer these questions in your blog or use them to create new blog post topic ideas.<\/p>\n\n\n\n Finally, you can scroll to the end of the search page. Here you\u2019ll see the \u201cRelated searches\u201d or sometimes the \u201cPeople also search for\u201d box.<\/p>\n\n\n\n This will give you more keyword ideas and blog post topics connected to your original primary keyword.<\/p>\n\n\n\n So, the next time you feel stuck, open Google. A quick search can provide you with nice blog post ideas in minutes.<\/p>\n\n\n\n Let\u2019s continue, shall we?<\/p>\n\n\n\n If you haven\u2019t found your ideal source for blog post ideas yet, try searching on AlsoAsked.com. <\/p>\n\n\n\n This is a super useful tool that pulls data from Google and presents it in a visually organized way. It helps you understand what your audience asks most and what they are curious about. <\/p>\n\n\n\n I also love its advanced graphics that show how these questions are connected.<\/p>\n\n\n\n Here\u2019s how to use it:<\/p>\n\n\n\n Step 1:<\/strong> Go to AlsoAsked.com. It\u2019s nice that you don\u2019t need an account. Just start using it right away.<\/p>\n\n\n\n Step 2:<\/strong> Choose your location and language. This helps show results that match your audience better.<\/p>\n\n\n\n Step 3:<\/strong> Type in the primary keyword. Just like in the previous strategies, enter a broad term related to your blog (e.g. digital marketing).<\/p>\n\n\n\n Step 4:<\/strong> Click \u201cLive Search\u201d. AlsoAsked will generate a map of real questions people ask about your topic. These questions are grouped in a way that shows how they relate to each other.<\/p>\n\n\n\n For example, if you search for \u201cdigital marketing,\u201d you might see questions like:<\/p>\n\n\n\n Step 5:<\/strong> <\/em><\/strong>Use the questions as blog ideas. Here are some ideas on how you can turn these questions into content:<\/p>\n\n\n\n As you can see, AlsoAsked will be perfect for creating helpful, informative, question-based blog posts.\u00a0Plus, it gives you heading ideas which you can use to create a blog post outline<\/a>.<\/p>\n\n\n\n Up next!<\/p>\n\n\n\n Another great way to find blog ideas is to learn from the best in your field. So, examine what leaders of your industry write about in their social media posts<\/a> and, most importantly, in their blogs.<\/p>\n\n\n\n Let me explain in our example. <\/p>\n\n\n\n Since we\u2019re a SaaS link-building agency, we often check out popular SEO blogs of Ahrefs, Semrush, Moz, etc. They regularly publish content about new trends, techniques, and updates in the industry.<\/p>\n\n\n\n That\u2019s why their blogs can serve as a fresh source of new blog post topic ideas. Exploring the different types of blog posts<\/a> they publish can also give you insight into what formats tend to perform well in your niche.<\/p>\n\n\n\n Here\u2019s what we suggest doing: <\/p>\n\n\n\n I\u2019m not saying to copy their blogs. No, just use them as inspiration to stay up-to-date and find more interesting blog post ideas to interpret in your own way.<\/p>\n\n\n\n Now, last but not least, the sixth strategy!<\/p>\n\n\n\n So simple, right? <\/p>\n\n\n\n Whether you\u2019re an individual or a company, we always recommend you use your experience in creating content. And coming up with blog post ideas is no exception. <\/p>\n\n\n\n You can brainstorm with your team members and generate some valuable blog post ideas. Let’s take our example. A lot of our content comes straight from what we do every day. It may be how we handle link building reports<\/a>, create outreach emails, or the mistakes we\u2019ve learned from. Best believe these real experiences make the most unique ideas for blog posts.<\/p>\n\n\n\n You can even take these sessions further and turn all the meeting notes from text to PowerPoint<\/a> to showcase ideas in a visual presentation, helping streamline the next brainstorming sessions. This approach will definitely assist you in finding interesting blog topics based on your team\u2019s expertise.<\/p>\n\n\n\n In addition to brainstorming with the team, we suggest paying attention to your daily challenges. Sometimes, the best blog topics come from solving problems that happen regularly. Customer feedback<\/a>, reviews, and comments are a big part of this. By listening to what your clients need and asking about it, you can create blog post ideas that truly resonate with your audience.<\/p>\n\n\n\n Why is this important? <\/p>\n\n\n\n\n
![\"Ahrefs](\"https:\/\/saynine.ai\/wp-content\/uploads\/2023\/09\/screen-shots-16.04.25-02-1920x904.png\")
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Try Out AlsoAsked.com<\/h3>\n\n\n\n
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Explore What the Pros Are Talking About<\/h3>\n\n\n\n
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Turn Your Team\u2019s Expertise Into a Blog Post<\/h3>\n\n\n\n