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Now that you know the possible reasons behind the traffic drop, let\u2019s move on to exploring some tools that allow you to check and analyse website traffic.<\/p>\n\n\n\n
How to Analyse Website Traffic: 2 Handy Tools<\/h2>\n\n\n\n
There are two tools we use to check and analyze our organic traffic: Ahrefs and Google Analytics. Here\u2019s a closer look at each with a simple walkthrough. <\/p>\n\n\n\n
Ahrefs<\/h3>\n\n\n\n
Ahrefs is a comprehensive SEO tool that allows you to check and analyze traffic. <\/p>\n\n\n\n
However, it has its own traffic calculation system<\/a>, so if you find that your Ahrefs and Google Analytics traffic are different, don\u2019t be surprised. <\/p>\n\n\n\n Ahrefs shows an estimate of the search traffic of a website, whereas Google Analytics shows total traffic (direct, paid, social, etc). So, it\u2019s normal for these two to show quite different numbers. <\/p>\n\n\n\n Even though Ahrefs shows an estimated number, it\u2019s still a useful tool for understanding how well you are doing in terms of traffic compared to your competitors. <\/p>\n\n\n\n Here\u2019s how to check your organic traffic. <\/p>\n\n\n\n Step 1<\/strong>: Type in your domain into the \u201cSite Explorer<\/strong>\u201d and click \u201cOrganic traffic.<\/strong>\u201d <\/p>\n\n\n\n Step 2<\/strong>: Review which pages bring in the most traffic to your site.<\/p>\n\n\n\n Step 3<\/strong>: Compare to a custom date to see how traffic has changed over time. You can also see keyword number changes.<\/p>\n\n\n\n Step 4<\/strong>: Check all the keywords you\u2019re ranking for. Maybe a few of them have dropped in position recently, which also could lead to noticeable traffic loss.<\/p>\n\n\n\n Now, let’s understand how to analyze SEO traffic with Google Analytics.<\/p>\n\n\n\n Google Analytics 4 is a free tool that allows you to easily check not only traffic but also what users do after they visit your site, like behavior, demographics, and more.<\/p>\n\n\n\n All you need to do is get an Analytics Property ID and add it to your site. It usually takes 24 hours for data to show up in Analytics. <\/p>\n\n\n\n Here\u2019s how to use Google Analytics for SEO<\/a> to find and analyze this data.\u00a0<\/p>\n\n\n\n Step 1<\/strong>: Sign in to your GA4 account, and go to Reports > Acquisition > Traffic Acquisition<\/strong><\/em>.<\/p>\n\n\n\n Step 2<\/strong>: Review the total number of sessions (which is the same as the total number of visitors) and the sources your visitors are coming from (organic search, referral, direct, etc.).\u00a0<\/p>\n\n\n\n Step 3<\/strong>: If you want to check which pages on your site bring the most visitors and check some other engagement metrics, go to Report > Engagement > Pages and Screens NEW<\/em><\/strong>. <\/p>\n\n\n\n For example, here I typed \/blog<\/strong><\/em> to get information about well-performing blogs. <\/p>\n\n\n\n So, if you regularly check website traffic, you will get a basic understanding of whether your content is working or it\u2019s time to change something. <\/p>\n\n\n\n If anyone understands the pain of going through the \u201cwebsite traffic down\u201d phase, that\u2019s us.<\/p>\n\n\n\n But that drop turned out to be one of the most valuable lessons we\u2019ve learnt. Without it, we probably wouldn\u2019t have taken a closer look at what wasn\u2019t working. <\/p>\n\n\n\n It made us change our entire content strategy and build something more sustainable in the long run.<\/p>\n\n\n\n Now let\u2019s talk about what actually happened and how we recovered.<\/p>\n\n\n\n We started actively working on our blog in 2022. By regularly publishing useful content, we reached almost 2,000 monthly organic traffic by June 2024. Things were going well.<\/p>\n\n\n\n But then Google updates came, and our traffic started gradually decreasing. <\/p>\n\n\n\n By December 2024, our traffic dropped to just 218 visitors. It was discouraging, to say the least.<\/p>\n\n\n\n Thanks to our new strategy, we\u2019ve achieved these numbers in just 7 months:<\/p>\n\n\n\n If you want to achieve similar results, we\u2019re here to help. Want content that ranks and brings traffic? We have your back. Want non-shitty backlinks<\/a> to push your content even further? We got you again.<\/p>\n\n\n\n Website traffic down? Don\u2019t worry, even Google has bad days.<\/p>\n\n\n\n Track important data, fix what\u2019s not working anymore, and get back to creating content that actually helps people. Traffic will improve eventually.<\/p>\n\n\n\n![\"Organic](\"https:\/\/saynine.ai\/wp-content\/uploads\/2025\/07\/Frame-4-4.png\")
<\/figure>\n\n\n\n![\"Well](\"https:\/\/saynine.ai\/wp-content\/uploads\/2025\/07\/Frame-2-1.png\")
<\/figure>\n\n\n\n![\"Traffic](\"https:\/\/saynine.ai\/wp-content\/uploads\/2025\/07\/Frame-1-2.png\")
<\/figure>\n\n\n\nGoogle Analytics<\/h3>\n\n\n\n
![\"Traffic](\"https:\/\/saynine.ai\/wp-content\/uploads\/2025\/07\/Frame-17.png\")
<\/figure>\n\n\n\n![\"Traffic](\"https:\/\/saynine.ai\/wp-content\/uploads\/2025\/07\/Frame-20.png\")
<\/figure>\n\n\n\n![\"SEO](\"https:\/\/saynine.ai\/wp-content\/uploads\/2025\/07\/Frame-18.png\")
<\/figure>\n\n\n\nHow to Fix Website Traffic Drop: Our Experience <\/h2>\n\n\n\n
![\"Traffic](\"https:\/\/saynine.ai\/wp-content\/uploads\/2025\/07\/Frame-23.png\")
<\/figure>\n\n\n\n![\"Traffic](\"https:\/\/saynine.ai\/wp-content\/uploads\/2025\/07\/Frame-21.png\")
<\/figure>\n\n\n\nHere\u2019s what went wrong:<\/strong><\/h3>\n\n\n\n
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What helped us recover:<\/strong><\/h3>\n\n\n\n
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The results:<\/strong><\/h3>\n\n\n\n
\n
![\"DR](\"https:\/\/saynine.ai\/wp-content\/uploads\/2025\/07\/Frame-3-2.png\")
<\/figure>\n\n\n\nConclusion<\/h2>\n\n\n\n