{"id":14348,"date":"2025-08-26T17:16:56","date_gmt":"2025-08-26T13:16:56","guid":{"rendered":"https:\/\/saynine.ai\/?p=14348"},"modified":"2026-03-19T16:36:34","modified_gmt":"2026-03-19T12:36:34","slug":"emails-for-link-building","status":"publish","type":"post","link":"https:\/\/saynine.ai\/ru\/blog\/emails-for-link-building\/","title":{"rendered":"350K Sent Emails for Link Building: What Worked and What Didn\u2019t"},"content":{"rendered":"

Yes, SayNine is only four years old, but the team already has strong experience in link building outreach.<\/p>\n\n\n\n

Over the years, we\u2019ve sent emails to potential partners. More specifically, 350K emails. Pretty impressive, right?<\/p>\n\n\n\n

However, not everything went smoothly. We made some mistakes, learned from them, and improved our strategies.<\/p>\n\n\n\n

Now, we\u2019re sharing the insights and tactics that helped us, so you can craft your own winning email campaigns.<\/p>\n\n\n\n

Breaking Down the Data From Our Link Building Outreach<\/h2>\n\n\n\n

SayNine provides SaaS backlinks for SaaS websites. So, the main goal of the data team is to find new websites that meet our criteria and are open for link exchanges. <\/p>\n\n\n\n

Here are six key lessons based on our failures and successes that have significantly shaped our outreach results.<\/p>\n\n\n\n

Warm up Your Campaigns<\/h3>\n\n\n\n

Imagine starting to use a completely new email address for link building, or not using your email account for a long time.<\/p>\n\n\n\n

The key here is to warm up your email accounts by slowly sending more emails each day. Why? Because if you don\u2019t, your messages might end up in the spam folder.<\/p>\n\n\n\n

At SayNine, we didn\u2019t focus much on warming up emails before, but that\u2019s changed. Why? When warm up wasn\u2019t mandatory, and new link builders joined our team, the delivery rate of outreach campaigns from their addresses was low. This led to fewer partnerships and link exchange opportunities.<\/p>\n\n\n\n

Now, whenever a new link building specialist joins and gets a work email, warming up that account is one of the first steps.<\/p>\n\n\n\n

But warming up never really stops; it\u2019s an ongoing process. That is why we use Snov.io, as it provides useful insights on whether our emails need to warm up or not.<\/p>\n\n\n\n

But we don\u2019t just use this tool to warm up emails. It also provides detailed information on key metrics, so we know if our email campaigns are doing well or if something needs to be improved.<\/p>\n\n\n\n

\"Snov<\/figure>\n\n\n\n

For example, if we notice that the spam rate is high on certain days (like on July 3), we usually pause link building outreach<\/a> and focus on our email\u2019s health.<\/p>\n\n\n\n

Always Validate Your Emails<\/h3>\n\n\n\n

You want to make sure your outreach emails get to the right people, right?<\/p>\n\n\n\n

The first step is to ensure that you are sending your message to valid email addresses. Otherwise, your outreach campaigns would not be effective if you sent emails to the wrong people, leading to poor domain reputation.<\/p>\n\n\n\n

Before, we didn\u2019t validate emails as carefully as we do now. This means a higher bounce rate due to sending messages to invalid email addresses. As a result, we had fewer potential link building partners.<\/p>\n\n\n\n

Today, we use two tools for more accurate data: a third-party email verifier<\/a> and our internal tool for checking email lists.<\/p>\n\n\n\n

We also use Mailmeteor to check if our outreach efforts are bringing positive results.<\/p>\n\n\n\n

\"Mailmeteor<\/figure>\n\n\n\n

As you can see in this screenshot, our email campaigns had a 97% delivery rate, which means the bounce rate was 3%.<\/p>\n\n\n\n

But the picture is different now after improving email validation. The delivery rate is 99% and the email bounce rate<\/a> is only 1%.<\/p>\n\n\n\n

\"Mailmeteor<\/figure>\n\n\n\n

This means our emails reach people successfully, and we have a better chance of finding new link building partners.<\/p>\n\n\n\n

Pay Attention to Time Zones<\/h3>\n\n\n\n

Finding new collaborations often means reaching out to link building specialists<\/a> who live in different countries.<\/p>\n\n\n\n

That\u2019s why timing matters. We didn\u2019t focus on time zones before, but we also wanted to increase the open rate of our emails. As soon as we realized that time zones influence the open rate, we made it a priority. Then we created an internal bot that provides the location data of recipients. Thanks to this information, we sent emails at the right time for each time zone.<\/p>\n\n\n\n

Now, if we\u2019re sending 100 emails and half are in one time zone while the rest are in another, we split them into two separate campaigns.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

The result? Our emails now get better open and reply rates.<\/p>\n\n\n\n

One more important tip<\/strong>: don\u2019t just focus on time zones. The day of the week you send your outreach also matters.<\/p>\n\n\n\n

From our experience, the best days to reach out to potential clients are Tuesday, Wednesday, and Thursday. People are more likely to check and respond during those days. On Monday, their inbox is usually crowded, so your message might get missed. And on Friday, link building specialists are often busy wrapping up tasks and meeting deadlines.<\/p>\n\n\n\n

Make Your Templates Clear To Get Results<\/h3>\n\n\n\n

Over the years of doing link building outreach, we\u2019ve tested many link building email templates<\/a>. We made a few mistakes, like using too many links in the templates, which makes it spammy.  We also wrote long texts that drove people away because they didn’t have time to read them. <\/p>\n\n\n\n

Our follow-ups didn\u2019t add new value and only repeated the same offer, instead of presenting something fresh, such as new domains for link exchange collaborations or suggesting link insertions.<\/p>\n\n\n\n

Now, we believe a good email template should meet a few key criteria.<\/p>\n\n\n\n

It should:<\/p>\n\n\n\n