Note<\/strong>: While SaaS backlinks are more valuable, it makes sense, in some cases, to build backlinks from only-content sites. These are websites created primarily to provide content to users.<\/p>\n\n\n\n You can consider this option if your niche is too specific. For example, if you have software for automated email marketing<\/a> for real estate agents, you can benefit from backlinks on blogs that focus on email marketing for real estate professionals.<\/p>\n\n\n\n We\u2019ve got the basics, now it\u2019s time to explore some of the best SaaS link building strategies we practice and recommend. <\/p>\n\n\n\n A-B-C link exchange<\/em><\/a> is a link building strategy where three or more websites link to each other. <\/em><\/p>\n\n\n\n Here\u2019s how it works:<\/p>\n\n\n\n Website A links to Website B, Website B links to Website C, and finally, Website C links to Website A. <\/em><\/p>\n\n\n\n Unlike direct exchanges, the A-B-C approach<\/strong> is generally safer<\/strong>. To understand the why<\/em><\/strong>, you\u2019ll need to learn how Google\u2019s crawlers work.<\/p>\n\n\n\n They simply follow the path you\u2019ve created. In other words, if you\u2019ve built backlinks with the help of two partners (which is the 3-way exchange), crawlers go from A to B to C and don\u2019t notice anything suspicious. <\/p>\n\n\n\n However, in the case of direct exchanges, they go from A to B and vice versa, which doesn\u2019t look very natural to them. Moreover, it can lead to penalties and the disappearance of your website from search results. <\/p>\n\n\n\n The bottom line? A-B-C exchanges should be your go-to strategy for backlinks, but pay attention to these websites’ SEO metrics to ensure backlinks come from trusted sources. That\u2019s the main strategy we use when doing link building for SaaS companies<\/a>. We only use a white hat approach to get your backlinks. No spam. Only non-shitty backlinks.<\/p>\n\n\n\n Here\u2019s what we prioritize when it comes to link exchanges:<\/p>\n\n\n\n If you need more tips and tricks on link insertions, we\u2019ve got a complete guide. <\/p>\n\n\n\n And, if you want to save time and resources, you can outsource link building to us. We already have a huge network of partners and have automated systems allowing us to deliver your backlinks. <\/p>\n\n\n\n What\u2019s even cooler is that we have a sweet backlink pricing<\/a>, which allows you to get backlinks without breaking the bank. If you don\u2019t want a subscription yet, no pressure. We also offer a test run, which means you can try it out, see the results for yourself, and only commit if you\u2019re happy with what you get.<\/p>\n\n\n\n Guest posting is a link building strategy where you write and publish an article on another website or blog. <\/p>\n\n\n\n It helps you:<\/p>\n\n\n\n Despite all these advantages, guest posting can be a bit of a long game. It involves reaching out to industry blogs or websites, suggesting guest post topics, and creating valuable content that aligns with their audience.<\/p>\n\n\n\n While it\u2019s mostly a beneficial strategy, there are some challenges you may face. <\/p>\n\n\n\n Do we recommend this approach? Yes. Is it challenging? Yes. Should I try it out? For sure, since guest posting opens doors to new readers, fresh connections, and backlinks that matter.<\/p>\n\n\n\n Brand mentions<\/a> are cases when a company\u2019s, product\u2019s, or service\u2019s name is mentioned online, including articles, reviews, social media, and other digital platforms.<\/p>\n\n\n\n Brand mention is a backlink too, but with extra value: brand credibility and awareness. The more people know your business, the more they and search engines trust your brand. <\/p>\n\n\n\n Especially now, with AI increasingly shaping search results, it\u2019s a must for companies to stand out in LLMs like ChatGPT, Gemini, and Perplexity.<\/p>\n\n\n\n The good news is that our brand mention services<\/a> can help your business gain the recognition it deserves.<\/p>\n\n\n\n Sounds interesting? Check out our brand mention packages<\/a> and a custom plan for anyone looking for a more personalized approach.<\/p>\n\n\n\n Too good to be true? That\u2019s the perfect way to describe certain link building strategies. They look easy at first sight, but the damage they cause outweighs all the short-term benefits.<\/p>\n\n\n\n Here are three you should avoid.<\/p>\n\n\n\n Link selling websites, as the name suggests, are websites that sell backlinks. <\/p>\n\n\n\n If you\u2019ve come across messages like this on LinkedIn or another platform, you already know that these link insertions are paid, and the quality of the backlinks leaves much to be desired. <\/p>\n\n\n\n While paid backlinks may seem an easy and cheap way to improve SEO, what they actually do is:<\/p>\n\n\n\n So, we recommend you avoid buying links. They mostly come from spammy sources and can do more harm than good.<\/p>\n\n\n\n A direct SaaS link building strategy is like a contract between two companies<\/a> to give and receive backlinks.<\/p>\n\n\n\n Here\u2019s why we generally avoid this method.<\/p>\n\n\n\n In a direct exchange, Website A (a blog about marketing tools) links to your SaaS product Website B (a tool for email automation).<\/p>\n\n\n\n In return, you would link back to Website A from your website. Sounds simple, right? It\u2019s like the \u201cAdd my link, and I\u2019ll add yours\u201d way.<\/p>\n\n\n\n However, Google\u2019s algorithms are pretty smart these days. If it notices too many direct exchanges between websites, it can flag them as manipulative, potentially harming your SEO ranking. That\u2019s why it\u2019s crucial to know how to check Google rankings regularly to track the impact of your backlink strategy.<\/p>\n\n\n\n That\u2019s why we tend to focus on safer and white-hat strategies like A-B-C exchanges.<\/p>\n\n\n\n We can\u2019t emphasize this enough: comment and forum backlinks just don\u2019t work anymore.<\/p>\n\n\n\n In fact, they\u2019re often seen as spammy and can even lead to Google penalties, as they violate Google\u2019s guidelines.<\/p>\n\n\n\n Here\u2019s what Google says.<\/p>\n\n\n\n If you want to know which types of backlinks are worth chasing and which ones should be avoided, check out our complete guide. <\/p>\n\n\n\n Ok, we\u2019ve reached the best part\u0589 seeing what actually happened when our clients chose to work with us.<\/p>\n\n\n\n While they did their part too, improving their content and keeping their website in good shape, without backlinks, it would be impossible to see real results.<\/p>\n\n\n\n After all, SEO works well when on-page, off-page, and technical aspects are optimized.<\/p>\n\n\n\n Let\u2019s take a quick look at each case study, and we\u2019ve included links so you can check out their full stories if you want.<\/p>\n\n\n\n Key results:<\/strong><\/p>\n\n\n\n How we did it:<\/strong> Key Results<\/strong><\/p>\n\n\n\n How we did it<\/strong> And that\u2019s just the beginning. We\u2019ve helped many other SaaS companies achieve similar growth. Check out the rest of our case studies<\/a> to see more success stories.<\/p>\n\n\n\n Seeing how EasyDMARC and SuperAnnotate grew their traffic and authority is inspiring, but it\u2019s even better when you take action for your own SaaS company. Before you start building links, it\u2019s smart to understand what your competitors are doing.<\/p>\n\n\n\n That\u2019s why we created a competitor backlink analysis checklist<\/strong>. <\/p>\n\n\n\n4 SaaS Link Building Strategies That Work<\/h2>\n\n\n\n
A-B-C Link Exchange<\/h3>\n\n\n\n
\n
![\"Icon\"](\"https:\/\/saynine.ai\/wp-content\/plugins\/say9blocks\/build\/infographic\/components\/..\/..\/..\/assets\/images\/further_icon.svg\"){kind=icon}
\r\n Guest Posting<\/h3>\n\n\n\n
\n
\n
\r\n Brand Mentions<\/h3>\n\n\n\n
SaaS Link Building: 3 Tactics to Avoid<\/h2>\n\n\n\n
Link selling websites<\/h3>\n\n\n\n
![\"LinkedIn](\"https:\/\/saynine.ai\/wp-content\/uploads\/2022\/11\/link_selling_websites-1024x768.png\")
<\/figure>\n\n\n\n\n
![\"Google's](\"https:\/\/saynine.ai\/wp-content\/uploads\/2022\/11\/1-9-1920x870.png\")
<\/figure>\n\n\n\nDirect exchanges<\/h3>\n\n\n\n
Comment\/Forum Backlinks<\/h3>\n\n\n\n
![\"Google's](\"https:\/\/saynine.ai\/wp-content\/uploads\/2022\/11\/2-3-1920x339.png\")
<\/figure>\n\n\n\n\r\n SaaS Link Building Case Studies<\/h2>\n\n\n\n
Case study #1 EasyDMARC<\/h3>\n\n\n\n
\n
<\/strong>We created a strategy around their goals, focused on the right pages and anchor texts, and consistently built valuable backlinks every month.<\/p>\n\n\n\n\r\n Case study #2 SuperAnnotate<\/h3>\n\n\n\n
\n
<\/strong>We delivered relevant backlinks every month, which helped boost rankings, improve visibility, and grow their organic traffic at scale.<\/p>\n\n\n\n\r\n