These are not just any content. They offer so much value that people want to reference and share them. As a result, they get links without the need for direct outreach or active link building.<\/p>\n\n\n\n
A strong linkable asset typically will:<\/p>\n\n\n\n
- \n
- Educate the reader on a specific topic<\/li>\n\n\n\n
- Provide helpful, well-researched information<\/li>\n\n\n\n
- Solve a common problem or answer a key question<\/li>\n\n\n\n
- Offer a unique perspective or expert opinion<\/li>\n<\/ul>\n\n\n\n
For example, when we work on content and need a credible source to support a point, we often link to HubSpot articles. Not because we\u2019re asked to, but because the content is trustworthy. <\/p>\n\n\n\n
That\u2019s exactly what a linkable asset is: something so useful that people choose to link to it on their own.<\/p>\n\n\n\n
Are Linkable Assets Important for SEO?<\/h2>\n\n\n\n
Linkable assets play a big role in SEO. <\/p>\n\n\n\n
Here’s how:<\/p>\n\n\n\n
- \n
- Higher rankings<\/strong> – Linkable assets attract backlinks, and backlinks are one of Google\u2019s main ranking factors. So, the more trusted sites link to your content, the higher it can rank in search results.
<\/li>\n\n\n\n- More traffic<\/strong> – As your rankings improve, your content becomes easier for people to find, leading to more clicks and organic traffic.
<\/li>\n\n\n\n- Better conversions<\/strong>– If a blog post focuses on a topic that encourages action, like an article about outsourcing, the traffic you attract can turn into leads and customers.
<\/li>\n\n\n\n- Stronger brand reputation<\/strong> – Building links from famous sites like Ahrefs or Semrush signals to Google and readers that your content is trustworthy, improving brand reputation.<\/li>\n<\/ul>\n\n\n\n
For example, one of our articles earned a natural backlink from Mailmunch, a famous email marketing platform. It was great to see our work featured in their blog post about content strategies<\/a>. Feel free to check it out if you’re curious.<\/p>\n\n\n\n
They referenced our article about backlink monitoring<\/a>, which explains how to track your backlinks and assess their quality for better results. <\/p>\n\n\n\n
Moving on to the types of linkable assets!<\/p>\n\n\n\n
Main Types of Linkable Assets<\/h2>\n\n\n\n
All types of blog posts<\/a> or visual content can become a linkable asset. <\/p>\n\n\n\n
Some content formats naturally perform better than others when it comes to earning backlinks. <\/p>\n\n\n\n
Here are the most common and effective types of linkable assets:<\/p>\n\n\n\n
- \n
- Listicles <\/strong>– Blog posts structured around lists, such as tools, tips, steps, or ideas. They’re easy to scan and packed with value, making them highly shareable.
<\/li>\n\n\n\n- Case studies <\/strong>– Real examples that show real results. Case studies<\/a> are trusted by readers because they present evidence of what works (or doesn\u2019t).
<\/li>\n\n\n\n- Statistics <\/strong>– Posts including original research and industry surveys. These are linkable because others use them to support their own content.
<\/li>\n\n\n\n- Infographics <\/strong>– Content that turns complex information into a graphic, making it easy to understand as well as visually appealing. Here’s an example of an infographic about link building statistics<\/a> we recently created.<\/li>\n<\/ul>\n\n\n\n
\n<\/div>\n<\/div><\/figure>\n\n\n\n- \n
- Guides or tutorials<\/strong> – Step-by-step content that helps readers understand a process. If it’s well-structured, it often becomes a linkable asset.
<\/li>\n\n\n\n- Videos <\/strong>– Obviously, they explain topics in a more visual and memorable way, increasing the chances of being shared and earning backlinks.<\/li>\n<\/ul>\n\n\n\n
Now that we know the types of linkable assets, let\u2019s move on to understanding how to create them for the best results!<\/p>\n\n\n\n
How to Create Linkable Assets: 3 Easy Tips<\/h2>\n\n\n\n
Creating linkable assets takes more than just writing a blog post. <\/p>\n\n\n\n
Let\u2019s explore some key tips for linkable content creation<\/a>:<\/p>\n\n\n\n
Do Research<\/h3>\n\n\n\n
Every great linkable asset starts with solid research. <\/p>\n\n\n\n
But before that, it\u2019s important to know who you\u2019re creating content for. Start by learning about your target audience<\/a>. What do they care about? What kind of content do they engage with most?<\/p>\n\n\n\n
If you’re active on social media, you already have a starting point. You can observe what your audience likes, shares, and comments on. To take it a step further, social media scraping<\/a> can help you gather deeper insights by collecting data from location-specific platforms and conversations. <\/p>\n\n\n\n
This allows you to better understand your audience\u2019s interests and create content that truly connects with them.<\/p>\n\n\n\n
Once you know your audience, you can start your primary research<\/a>. <\/p>\n\n\n\n
Here are the best ways to do it:<\/p>\n\n\n\n
- \n
- Interviews: <\/strong>All of our blogs are built on interviews with professionals from our own team. We love this technique because talking to experts gives your content authority and depth.
<\/li>\n\n\n\n- Surveys: <\/strong>You can use them to collect insights and turn the results into statistics, infographics, or original reports. <\/li>\n<\/ul>\n\n\n\n
In addition to this, you can do secondary research, which includes looking up facts or definitions.<\/p>\n\n\n\n
While it’s okay to include such commonly available information where needed, what really makes an asset stand out is something new based on your research and collected data. <\/p>\n\n\n\n
This brings us to the next tip!<\/p>\n\n\n\n
Provide Value<\/h3>\n\n\n\n
You should always create linkable assets with the goal of helping the user. Never copy, paste, or rephrase what\u2019s already out there. <\/p>\n\n\n\n
The most valuable content is about an original topic no one else is talking about.<\/p>\n\n\n\n
Let me explain. <\/p>\n\n\n\n
We wrote an article about rejected backlink requests<\/a>, which explores the common reasons for rejection, how to respond professionally, and practical tips to prevent it from happening.<\/p>\n\n\n\n
At the time, no other site on Google, nor any of our competitors, covered this topic. It was solely about our experiences as a link building agency<\/a>. <\/p>\n\n\n\n
The goal wasn\u2019t just to drive traffic, but to share insights and strategies that could provide long-term value, both for readers and for Google.<\/p>\n\n\n\n
By sharing unique methods and original approaches, you align with Google\u2019s E-E-A-T guidelines<\/a>, which focus on user-friendly and expert-driven content.<\/p>\n\n\n\n
This not only improves your rankings but also strengthens your linkable assets over time.<\/p>\n\n\n\n
Moving forward!<\/p>\n\n\n\n
Make Your Content Interactive<\/h3>\n\n\n\n
Another good way to turn your content into a linkable asset is to add interactive elements. <\/p>\n\n\n\n
Various tools and social media platforms can help you with this. Maybe you can embed Instagram feed on website<\/a> or find other creative solutions.<\/p>\n\n\n\n
Also, consider including things like:<\/p>\n\n\n\n
- \n
- Quizzes<\/strong>: Many of our blog posts have a fun quiz in the end to make things more engaging and increase viewers\u2019 time-on-page. Here\u2019s one quiz from a recent article about keyword density<\/a>. <\/li>\n<\/ul>\n\n\n\n\n<\/div>\n<\/div><\/figure>\n\n\n\n
- \n
- Videos<\/strong>: The same goes for videos. They also boost on-page time and engagement. In our blog post How Long Do Backlinks Take to Work<\/a>, we included a video from our YouTube channel. It fits perfectly with the topic and helps readers understand that common link building fails<\/a> in a simple way.
If needed, you can also work with video marketing agencies<\/a> to create professional videos that complement your articles and make your content stand out even more.<\/li>\n<\/ul>\n\n\n\n![\"An](\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/02\/Frame-4-1920x970.png\")
<\/figure>\n\n\n\n
- Videos<\/strong>: The same goes for videos. They also boost on-page time and engagement. In our blog post How Long Do Backlinks Take to Work<\/a>, we included a video from our YouTube channel. It fits perfectly with the topic and helps readers understand that common link building fails<\/a> in a simple way.
- Surveys: <\/strong>You can use them to collect insights and turn the results into statistics, infographics, or original reports. <\/li>\n<\/ul>\n\n\n\n
- Videos <\/strong>– Obviously, they explain topics in a more visual and memorable way, increasing the chances of being shared and earning backlinks.<\/li>\n<\/ul>\n\n\n\n
- Case studies <\/strong>– Real examples that show real results. Case studies<\/a> are trusted by readers because they present evidence of what works (or doesn\u2019t).
- More traffic<\/strong> – As your rankings improve, your content becomes easier for people to find, leading to more clicks and organic traffic.
- Higher rankings<\/strong> – Linkable assets attract backlinks, and backlinks are one of Google\u2019s main ranking factors. So, the more trusted sites link to your content, the higher it can rank in search results.
![\"Ahrefs](\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/02\/Frame-5-1920x495.png\")
<\/figure>\n\n\n\n![\"impressions](\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/02\/Frame-7-1920x837.png\")
<\/figure>\n\n\n\n![\"engagement](\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/02\/Frame-6-1920x869.png\")
<\/figure>\n\n\n\n