{"id":8265,"date":"2024-04-29T14:44:03","date_gmt":"2024-04-29T14:44:03","guid":{"rendered":"https:\/\/saynine.ai\/?p=8248"},"modified":"2026-03-23T15:02:33","modified_gmt":"2026-03-23T11:02:33","slug":"types-of-keywords-in-seo","status":"publish","type":"post","link":"https:\/\/saynine.ai\/ru\/blog\/types-of-keywords-in-seo\/","title":{"rendered":"11 Types of Keywords with Examples [+ How to Find Them]"},"content":{"rendered":"<p>Think you know keywords? Think again.&nbsp;<\/p>\n\n\n\n<p>There\u2019s a lot more to them than you might expect. Keywords come in many forms, each with its own role in SEO.<\/p>\n\n\n\n<p>That\u2019s why we\u2019ve put together this article to guide you through the different types of keywords and help you make the most of them.<\/p>\n\n\n\n<span style=\"display: none;\"><\/span>\n\n\n\n<div style=\"display: none\" id=\"checklist_info\">\n<\/div>\n\n\n<div class='fluentform ff-default fluentform_wrapper_11  ff_guten_block ffs_default_wrap'><form data-form_id=\"11\" id=\"fluentform_11\" class=\"frm-fluent-form fluent_form_11 ff-el-form-top ff_form_instance_11_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_11_1\" method=\"POST\" action=\"\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Checklist Form<\/legend><input type='hidden' name='__fluent_form_embded_post_id' value='8265' \/><input type=\"hidden\" id=\"_fluentform_11_fluentformnonce\" name=\"_fluentform_11_fluentformnonce\" value=\"b26cbb2ee0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/ru\/wp-json\/wp\/v2\/posts\/8265\" \/><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-11_1\" ><div class=\"checklist_wrapper\">\n<div class=\"checklist_inner\">\n<p class=\"checklist_title\">Not a reader? <br> We got you covered<\/p>\n<div class=\"checklist_list\"><\/div>\n<button id=\"checklist_btn\" type=\"button\">Get my checklist<\/button><\/div>\n<\/div><\/div><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-11_2\" ><p class=\"checklist_title download_title hide\">Download Free<\/p>\n<p class=\"checklist_desc hide\">All Fields are required<\/p><\/div><div data-name=\"ff_cn_id_1\"  class='ff-t-container ff-column-container ff_columns_total_2 checklist_form hide'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div class='ff-el-group checklist_input checklist_name'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_11_name' >Name Surname<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"name\" class=\"ff-el-form-control\" placeholder=\"John Smith\" data-name=\"name\" id=\"ff_11_name\"  aria-invalid=\"false\" aria-required=\"false\"><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div class='ff-el-group checklist_input checklist_email'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_11_email' aria-label=\"Email\">Email<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"email\" class=\"ff-el-form-control\" placeholder=\"Example@email.com\" data-name=\"email\" id=\"ff_11_email\"  aria-invalid=\"false\" aria-required=\"false\"><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"form\" value=\"checklist download\" data-name=\"form\" ><div class='ff-el-group ff-text-center checklist_download hide ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style\" >Download<\/button><\/div><\/fieldset><input type=\"hidden\" name=\"trp-form-language\" value=\"ru\"\/><\/form><div id='fluentform_11_errors' class='ff-errors-in-stack ff_form_instance_11_1 ff-form-loading_errors ff_form_instance_11_1_errors'><\/div><\/div>        <script type=\"text\/javascript\">\n            window.fluent_form_ff_form_instance_11_1 = {\"id\":\"11\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"cssClassName\":\"\",\"asteriskPlacement\":\"asterisk-right\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_11_1\",\"form_id_selector\":\"fluentform_11\",\"rules\":{\"name\":{\"required\":{\"value\":false,\"message\":\"\",\"global_message\":\"This field is required\",\"global\":false}},\"email\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global_message\":\"This field is required\",\"global\":true}}},\"debounce_time\":300};\n                    <\/script>\n        \n\n\n<p>Without further ado, let\u2019s explore how different keywords can help your SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are Keywords and Why They Matter in SEO?<\/h2>\n\n\n\n<p><em>Keywords are words or phrases you target and try to rank for on search engines.<\/em><\/p>\n\n\n\n<p>Let\u2019s say your company provides a photo editing solution. The keywords you will try to rank with will probably be something like \u201cphoto editing tool\u201d, \u201cphoto editing software,\u201d and other similar phrases, depending on your preferences and the metrics of potential keywords you want to use.<\/p>\n\n\n\n<p>By targeting the right keywords, you can improve your site\u2019s visibility in search results, attract more relevant traffic, and increase your chances of ranking higher. To further strengthen your SEO strategy, <a href=\"https:\/\/saynine.ai\/ru\/blog\/keyword-clustering\/\" data-type=\"link\" data-id=\"https:\/\/saynine.ai\/blog\/keyword-clustering\/\">keyword clustering<\/a> can help group related terms together, improving your content\u2019s relevance for a broader range of searches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">11 Types of Keywords You Should Know About<\/h2>\n\n\n\n<p>Below, we\u2019ve put together a list of the 11 types of keywords you need to understand to improve your SEO strategy and drive more traffic. If you later need to revisit any of these terms, feel free to refer to an SEO glossary for definitions.<\/p>\n\n\n\n<p>Let\u2019s explore!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Short Tail Keywords<\/h3>\n\n\n\n<p><em>Short tail keywords, also called head terms, are brief and broad terms that consist of 2-3 words.&nbsp;<\/em><\/p>\n\n\n\n<p>While they have high search volumes, they\u2019re also highly competitive, with many sites targeting the same terms.&nbsp;<\/p>\n\n\n\n<p>Moreover, the <a href=\"https:\/\/saynine.ai\/ru\/blog\/types-of-keywords-in-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">keyword search intent<\/a> is super unclear. For example, if you search \u2018good cheesecake,\u2019 Google doesn\u2019t know if you want to bake, buy, or find the best cheesecake place nearby. So, it shows a mix of recipes, stores, and reviews.<\/p>\n\n\n\n<p>This, however, doesn\u2019t mean you should avoid using them. Quite the contrary.&nbsp; We recommend integrating them strategically to enhance content relevance and reach a broader audience\u200b.<\/p>\n\n\n\n<p>To find short tail keywords, we use Ahrefs.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Log in to your Ahrefs account<\/li>\n\n\n\n<li>Head to \u201c<strong>Keyword Explorer<\/strong>\u201d and type your target keyword (e.g. website SEO)<\/li>\n\n\n\n<li>Under \u201c<strong>Terms match<\/strong>,\u201d click <strong>View all <\/strong>to find additional keyword ideas related to your target keyword.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"460\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_matching_terms-1024x460.png\" alt=\"Ahrefs &quot;Terms Match&quot; showing keyword ideas related to target keyword &quot;website SEO.&quot;\" class=\"wp-image-10834\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_matching_terms-1024x460.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_matching_terms-600x269.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_matching_terms-400x180.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_matching_terms-768x345.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_matching_terms-1920x862.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_matching_terms-1536x690.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_matching_terms-2048x919.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_matching_terms-300x135.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Here you can see a bunch of keywords, which can be valuable for your content.&nbsp;<\/p>\n\n\n\n<p><strong>Note<\/strong>: Make sure to also check out the \u201cAlso rank for\u201d and \u201cAlso talk about\u201d sections\u2014they can give you even more keyword ideas to consider.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"476\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_also_rank_keywords-1024x476.png\" alt=\"Ahrefs'  'Also rank for' and 'Also talk about' sections for keyword research in SEO.\" class=\"wp-image-10835\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_also_rank_keywords-1024x476.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_also_rank_keywords-600x279.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_also_rank_keywords-400x186.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_also_rank_keywords-768x357.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_also_rank_keywords-1920x892.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_also_rank_keywords-1536x714.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_also_rank_keywords-2048x952.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_also_rank_keywords-300x139.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Apart from Ahrefs, we also use Google\u2019s Autosuggest feature to find short tail keywords.<\/p>\n\n\n\n<p>Simply type your target keyword and see what autosuggest gives you.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"526\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/short_tail_keywords-1024x526.png\" alt=\"Short tail keyword suggestions generated using Google Autosuggest\" class=\"wp-image-10836\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/short_tail_keywords-1024x526.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/short_tail_keywords-600x308.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/short_tail_keywords-400x206.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/short_tail_keywords-768x395.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/short_tail_keywords-1920x987.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/short_tail_keywords-1536x790.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/short_tail_keywords-2048x1053.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/short_tail_keywords-300x154.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>I think this is a great way to learn about the most popular things people search for that include your target keyword, but check them through Ahrefs to ensure their keyword difficulty as well as search volume meet your needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Long Tail Tail Keywords<\/h3>\n\n\n\n<p><em>Long tail keywords are long keywords made from 3-5 words with specific search intent.&nbsp;<\/em><\/p>\n\n\n\n<p>Again, let\u2019s go back to the cheesecake example.<\/p>\n\n\n\n<p>Previously you\u2019ve searched \u201cgood cheesecake\u201d and as we discussed, here the intent is not clear at all and a search engine will show you lots of different results. However, if you search \u201chow to make good cheesecake at home\u201d your goal is clear \u2013 you\u2019re looking for a recipe!<\/p>\n\n\n\n<p>Long tail keywords have relatively low search volume and competition levels, which means they&#8217;re easier to rank for.&nbsp;<\/p>\n\n\n\n<p>While they might not drive as much traffic as short tail keywords, they often attract highly targeted visitors who are looking for exactly what you offer and are ready to buy.<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>Further reading:&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/saynine.ai\/ru\/blog\/long-tail-vs-short-tail-keywords\/\">Long Tail Vs. Short Tail Keywords<\/a><\/p>\n<\/div>\n\n\n\n<p>To find long tail keywords, we recommend using Ahrefs again.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Type your target keyword into \u201cKeywords Explorer\u201d (e.g. content marketing)<\/li>\n\n\n\n<li>Under \u201cTerms match,\u201d click View All to find keyword ideas related to your target keyword.<\/li>\n\n\n\n<li>Set a filter \u201cWord Count\u201d from four words, so you can explore only long tail keywords.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"459\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_long_tail_keywords-1024x459.png\" alt=\"Matching terms filter to find long-tail keywords.\" class=\"wp-image-10837\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_long_tail_keywords-1024x459.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_long_tail_keywords-600x269.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_long_tail_keywords-400x179.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_long_tail_keywords-768x344.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_long_tail_keywords-1920x861.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_long_tail_keywords-1536x688.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_long_tail_keywords-2048x918.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_long_tail_keywords-300x134.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>We also recommend checking out \u201cQuestions\u201d during the <a href=\"https:\/\/saynine.ai\/ru\/blog\/how-to-do-keyword-research-for-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">keyword research<\/a> to find long tail keywords in the form of questions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"459\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_questions-1024x459.png\" alt=\"Ahrefs Keyword Explorer displaying question-based long-tail keywords for SEO.\" class=\"wp-image-10838\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_questions-1024x459.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_questions-600x269.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_questions-400x179.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_questions-768x344.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_questions-1920x860.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_questions-1536x688.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_questions-2048x918.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_questions-300x134.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Also, pay attention to the \u201cPeople also ask\u201d section, as it can also give ideas for long tail keywords in the form of questions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"486\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_section_keyword_types-1024x486.png\" alt=\"Google search results displaying the 'People also ask' section with related questions\" class=\"wp-image-10839\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_section_keyword_types-1024x486.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_section_keyword_types-600x285.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_section_keyword_types-400x190.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_section_keyword_types-768x365.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_section_keyword_types-1920x911.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_section_keyword_types-1536x729.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_section_keyword_types-2048x972.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_section_keyword_types-300x142.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Again, make sure to check these keywords\u2019 metrics to see if they\u2019re a good fit for your content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Primary Keywords<\/h3>\n\n\n\n<p><a href=\"https:\/\/saynine.ai\/ru\/blog\/primary-keywords-guide\/\"><em>Primary keywords<\/em><\/a><em>, also known as focus or main keywords, are the words and phrases around which you want your web page to be created and optimized.<\/em><\/p>\n\n\n\n<p>The main purpose of these keywords is to signal to search engines what a specific webpage is all about.<\/p>\n\n\n\n<p>Usually, they have quite high search volumes and this is why they might be the \u201ccause\u201d of lots of organic traffic to your website.<\/p>\n\n\n\n<p>For instance, for a blog post about digital marketing trends in 2026, the primary keyword can be just that: \u201cdigital marketing trends\u201d. It clearly shows what this webpage is about and is \u201cgeneric\u201d enough to attract visitors.&nbsp;<\/p>\n\n\n\n<p>We recommend not just identifying these keywords, but using them strategically. Avoid <a href=\"https:\/\/saynine.ai\/ru\/blog\/keyword-stuffing\/\">keyword stuffing<\/a> but also don\u2019t completely ignore your primary keyword.<\/p>\n\n\n\n<p>To find primary keywords, we use Ahrefs\u2019 Keyword Explorer.&nbsp;<\/p>\n\n\n\n<p><em>Pro tip: Look for keywords that come with low keyword difficulty and higher search volume.<\/em><\/p>\n\n\n\n<p>Ahrefs has recently introduced a new feature that lets you view search intent as well. Keep this in mind!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"460\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_intent_feature-1024x460.png\" alt=\"Ahrefs\u2019 Keyword Explorer showing keywords and their associated search intent.\" class=\"wp-image-10840\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_intent_feature-1024x460.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_intent_feature-600x269.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_intent_feature-400x180.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_intent_feature-768x345.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_intent_feature-1920x862.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_intent_feature-1536x690.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_intent_feature-2048x920.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_intent_feature-300x135.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Or, use Google\u2019s Autosuggest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"403\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/google_autosuggest_keyword_types-1024x403.png\" alt=\"Google Autosuggest showing keyword suggestions for 'backlinks' search.&quot;\" class=\"wp-image-10841\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/google_autosuggest_keyword_types-1024x403.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/google_autosuggest_keyword_types-600x236.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/google_autosuggest_keyword_types-400x158.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/google_autosuggest_keyword_types-768x302.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/google_autosuggest_keyword_types-1920x756.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/google_autosuggest_keyword_types-1536x605.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/google_autosuggest_keyword_types-2048x807.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/google_autosuggest_keyword_types-300x118.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Check out \u201cPeople also search for\u201d too:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"420\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_primary_keywords-1024x420.png\" alt=\"Google search results showing &quot;People also search for&quot; suggestions and related terms.\" class=\"wp-image-10842\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_primary_keywords-1024x420.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_primary_keywords-600x246.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_primary_keywords-400x164.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_primary_keywords-768x315.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_primary_keywords-1920x787.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_primary_keywords-1536x630.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_primary_keywords-2048x840.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/paa_primary_keywords-300x123.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Secondary Keywords<\/h3>\n\n\n\n<p><em>Secondary keywords are keywords related to your primary keywords. They can cover similar topics, relevant subtopics, or even be synonyms of your focus keyword.<\/em><\/p>\n\n\n\n<p>They are usually less popular and have lower search volumes, but they are important for your SEO, as they support your main topic and make the purpose and intent of your content more comprehensible for search engines.&nbsp;<\/p>\n\n\n\n<p>So, you attract traffic that is targeted toward a specific query.<\/p>\n\n\n\n<p>Again, if we take this blog post as an example, the secondary keywords might include \u201ckeyword categories,\u201d \u201chow to find trending keywords,\u201d and so on.<\/p>\n\n\n\n<p><em>Note: While you should have only one primary keyword, you can choose as many secondary keywords as you want.<\/em><\/p>\n\n\n\n<p>To find secondary keywords, we use Ahrefs.<\/p>\n\n\n\n<p>Explore the \u201cKeywords Ideas\u201d section and choose the ones that best suit the tone and intent of your content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"470\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_ideas_section-1024x470.png\" alt=\"Ahrefs Keyword Ideas section displaying matching terms, related terms, and search suggestions.\" class=\"wp-image-10843\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_ideas_section-1024x470.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_ideas_section-600x275.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_ideas_section-400x184.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_ideas_section-768x352.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_ideas_section-1920x881.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_ideas_section-1536x705.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_ideas_section-2048x940.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/ahrefs_keyword_ideas_section-300x138.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Another thing we highly recommend is to <a href=\"https:\/\/www.link-assistant.com\/news\/finding-keywords-on-websites.html\" target=\"_blank\" rel=\"noopener\">check the keywords of your competitors&#8217; websites<\/a>\u2014why not see what\u2019s working for them?<\/p>\n\n\n\n<p>Let\u2019s say you are targeting the \u201clogo maker\u201d keyword.&nbsp;<\/p>\n\n\n\n<p>After typing it into Keyword Explorer, scroll down to see what pages rank for that specific keyword, then click \u201cOrganic keywords\u201d to explore secondary keyword ideas.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-lazy\" data-video-id=\"dRduU_V-Ptk\" data-start=\"0\"><\/div>\n<\/div><\/figure>\n\n\n\n<p>Using either of these methods can help you find secondary keywords for your website and efficiently use them in your SEO strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Informational Keywords<\/h3>\n\n\n\n<p><em>Informational keywords are the words or phrases searched by users who want to learn about something or find guidance on a specific topic.&nbsp;<\/em><\/p>\n\n\n\n<p>They are often in the form of a question, starting with \u201cwhen,\u201d \u201chow,\u201d and \u201cwho,\u201d but can also be simple phrases.<\/p>\n\n\n\n<p>For instance, if you search \u201ccontent writing vs copywriting\u201d search engines know that you probably want to learn the difference between the two and it will show you articles that talk about it and that can help you learn the answer to your question.<\/p>\n\n\n\n<p>Moreover, Google often shows the short answer to such informational questions in their featured snippet section. In the screenshot below you can see exactly what it looks like. To find more informational keywords, you can also <a href=\"https:\/\/saynine.ai\/ru\/blog\/google-ai-overviews\/\">explore Google AI overviews<\/a> or check the \u201cPeople also ask\u201d section for inspiration.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords-1024x576.png\" alt=\"Google featured snippet displaying a short answer to an informational keyword query.\" class=\"wp-image-10845\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords-1024x576.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords-600x338.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords-400x225.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords-768x432.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords-1920x1080.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords-1536x864.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords-2048x1152.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords-300x169.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As a business, these types of informational keywords are a way for you to build and establish brand awareness, authority, and trust\u2024 However, they most likely won\u2019t lead users into buying your products and services.<\/p>\n\n\n\n<p>To quickly find informational keywords, use Ahrefs\u2019 Keyword Explorer.&nbsp;<\/p>\n\n\n\n<p>There&#8217;s a new \u201cSearch Intents\u201d column in Ahrefs showing you common search intents for keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"456\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords_search_intent-1024x456.png\" alt=\"Ahrefs Keyword Explorer displaying different keywords with informational intent \" class=\"wp-image-10846\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords_search_intent-1024x456.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords_search_intent-600x267.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords_search_intent-400x178.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords_search_intent-768x342.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords_search_intent-1920x855.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords_search_intent-1536x684.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords_search_intent-2048x912.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/informational_keywords_search_intent-300x134.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This makes it easy to identify keywords with specific intents, including informational ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Commercial Keywords<\/h3>\n\n\n\n<p><em>Commercial keywords are keywords typed by people who are either ready to buy or researching before making a purchase.<\/em><\/p>\n\n\n\n<p>This type can include branded types of keywords, keywords that represent your main products and services or even be used for listicles, reviews and comparisons.<\/p>\n\n\n\n<p>\u201cLink building services\u201d, \u201cStarbucks coffee\u201d, \u201c<a href=\"https:\/\/telecrm.in\/blog\/best-crm-software-in-india\/\" target=\"_blank\" rel=\"noopener\">best CRM software<\/a>\u201c are all examples of commercial keywords.<\/p>\n\n\n\n<p>Commercial keywords often contain words like \u201cbest,\u201d \u201ctop,\u201d \u201ccheap,\u201d or \u201creview.\u201d So, using any of these words, you can come up with your own commercial keywords that describe your offerings.<\/p>\n\n\n\n<p>Also, we suggest using Ahrefs to come up with more ideas, but make sure to apply a Search intent filter to find keywords only with commercial intent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"462\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/search_intent_filter_ahrefs-1024x462.png\" alt=\"Screenshot of Ahrefs showing keyword intent filters and search metrics for keyword research\" class=\"wp-image-10847\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/search_intent_filter_ahrefs-1024x462.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/search_intent_filter_ahrefs-600x271.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/search_intent_filter_ahrefs-400x181.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/search_intent_filter_ahrefs-768x347.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/search_intent_filter_ahrefs-1920x867.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/search_intent_filter_ahrefs-1536x694.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/search_intent_filter_ahrefs-2048x925.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/search_intent_filter_ahrefs-300x135.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Navigational Keywords<\/h3>\n\n\n\n<p><em>Navigational keywords are keywords searched by users looking to reach a specific website or online destination.<\/em><\/p>\n\n\n\n<p>People who use these types of keywords are probably already familiar with the brand and want to find its website, a specific webpage within that website, or even the physical location of a store.<\/p>\n\n\n\n<p>For instance, if you just search \u201cFacebook login\u201d you\u2019re just looking for a login page. Similarly, searching for \u201cNike store near me\u201d indicates that the user wants to find the nearest Nike store location.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"500\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/navigational_keywords_example-1024x500.png\" alt=\"Navigational keyword example showing a search for 'Nike store near me' and user intent.\" class=\"wp-image-10848\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/navigational_keywords_example-1024x500.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/navigational_keywords_example-600x293.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/navigational_keywords_example-400x195.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/navigational_keywords_example-768x375.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/navigational_keywords_example-1920x937.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/navigational_keywords_example-1536x750.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/navigational_keywords_example-2048x1000.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/navigational_keywords_example-300x146.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Fun fact: <a href=\"https:\/\/www.semrush.com\/blog\/most-searched-keywords-google\/\" target=\"_blank\" rel=\"noopener\">According to SEMrush<\/a> the most searched keywords on Google are \u2018YouTube,\u2019 \u2018Facebook\u2019 and \u2018WhatsApp web\u2019. Kind of ironic, don\u2019t you think?<\/p>\n\n\n\n<p>If your brand is already well-known these keywords will help drive traffic to your website and they will be easier to rank with as they often contain branded keywords, and who will rank higher with your brand name than you yourself?<\/p>\n\n\n\n<p>Use Ahrefs to quickly find navigational keywords associated with your brand.<\/p>\n\n\n\n<p>Easy, right?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Transactional Keywords<\/h3>\n\n\n\n<p><em>Transactional keywords are search terms that signal a strong intent to purchase or take immediate action.<\/em><\/p>\n\n\n\n<p>Usually, the target web pages for such keywords are homepages and landing or product pages that will help the user make the purchase right there and then.<\/p>\n\n\n\n<p>They are the last step a user takes right when they are at the end of the buying funnel after doing some research, weighing their options, and making a final decision as part of a <a href=\"https:\/\/www.growandconvert.com\/marketing\/bottom-of-the-funnel-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">bottom-of-the-funnel strategy<\/a>.<\/p>\n\n\n\n<p>These types of keywords often include phrases like \u201cbuy,\u201d \u201ccheap,\u201d and \u201cfor sale\u201d and are targeted when coming up with PPC campaigns. This is why when you search such keywords, you\u2019ll often see a lot of sponsored content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"567\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/transactional_keywords_example-1024x567.png\" alt=\"Search results for transactional keywords with sponsored content displayed.\" class=\"wp-image-10849\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/transactional_keywords_example-1024x567.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/transactional_keywords_example-600x332.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/transactional_keywords_example-400x221.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/transactional_keywords_example-768x425.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/transactional_keywords_example-1920x1062.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/transactional_keywords_example-1536x850.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/transactional_keywords_example-2048x1133.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/transactional_keywords_example-300x166.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Without identifying transactional keywords and effectively targeting them, your <a href=\"https:\/\/www.forbes.com\/councils\/forbesagencycouncil\/2022\/08\/22\/15-smart-ways-to-integrate-seo-and-ppc-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\">SEO and PPC strategies<\/a> will not reach their full potential.<\/p>\n\n\n\n<p>To create transactional keywords, we suggest to simply add \u201cbuy,\u201d \u201corder,\u201d \u201csale\u201d and similar keywords to the keywords related to your business:<\/p>\n\n\n\n<p>For more ideas, use Ahrefs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"485\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/lsi_keyword_example-1024x485.png\" alt=\"Ahrefs Keyword Explorer dashboard showing an example of LSI keyword\" class=\"wp-image-10850\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/lsi_keyword_example-1024x485.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/lsi_keyword_example-600x284.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/lsi_keyword_example-400x189.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/lsi_keyword_example-768x364.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/lsi_keyword_example-1920x909.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/lsi_keyword_example-1536x727.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/lsi_keyword_example-2048x970.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/lsi_keyword_example-300x142.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">LSI Keywords<\/h3>\n\n\n\n<p><em>LSI (Latent Semantic Indexing ) keywords are words or phrases highly relevant to your target keywords, which are often paired together.<\/em><\/p>\n\n\n\n<p>For instance, if your target keyword is \u201coff-page SEO\u201d your LSI keyword might be \u201cbacklinks\u201d or \u201clink building\u201d.<\/p>\n\n\n\n<p>LSI itself is a method of gathering information by considering the semantic relationships between words or phrases.<br>However, according to Google\u2019s John Mueller, <a href=\"https:\/\/x.com\/JohnMu\/\">LSI keywords don\u2019t exist<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Branded keywords<\/h3>\n\n\n\n<p><em>Branded keywords are keywords that include a brand\/product name or a slight variation of it.<\/em><\/p>\n\n\n\n<p>For instance, if you search \u201csaynine blog\u201d it\u2019s clearly a branded keyword, as you\u2019re not interested in any blog, but rather want to find the blog of SayNine.<\/p>\n\n\n\n<p>You might think it\u2019s useless to try to rank with branded keywords because if the user searches for them, they are already familiar with the tools.<\/p>\n\n\n\n<p>Well, that\u2019s not actually true.<\/p>\n\n\n\n<p>People who search for such phrases most probably have navigational intent, and if you rank with these types of keywords, which shouldn\u2019t be hard to do as they literally have your name on them, you\u2019ll make it easier for them to find you or the service you provide.&nbsp;<\/p>\n\n\n\n<p>This will improve their user experience and guarantee all the conditions for them to turn into a customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zero-volume keywords<\/h3>\n\n\n\n<p><em>Zero volume keywords are highly specific long tail keywords with no search volume in keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, etc.<\/em><\/p>\n\n\n\n<p>Although some people search for very specific things, apparently it can get too specific and not have any searches at all.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"456\" loading=\"lazy\" src=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/zero_volume_keywords-1-1024x456.png\" alt=\"Ahrefs Keyword Explorer showing zero-search volume keywords\" class=\"wp-image-10852\" srcset=\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/zero_volume_keywords-1-1024x456.png 1024w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/zero_volume_keywords-1-600x267.png 600w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/zero_volume_keywords-1-400x178.png 400w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/zero_volume_keywords-1-768x342.png 768w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/zero_volume_keywords-1-1920x856.png 1920w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/zero_volume_keywords-1-1536x685.png 1536w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/zero_volume_keywords-1-2048x913.png 2048w, https:\/\/saynine.ai\/wp-content\/uploads\/2024\/04\/zero_volume_keywords-1-300x134.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As you can see, the keywords are very specific and they have no searches at the moment.&nbsp;<\/p>\n\n\n\n<p>Although it might be easy to create content around those keywords, as you\u2019ll probably be one of the few or the only people to talk about these specific topics, it still doesn\u2019t mean it will do you any good.<\/p>\n\n\n\n<p>What we recommend is to use a few keywords with good metrics along with zero search volume keywords. Even if these keywords aren\u2019t popular now, they can still attract relevant traffic over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Bottom Line: Keywords Make Your SEO Strategy Work<\/h2>\n\n\n\n<p>Let\u2019s sum up what we learned today, shall we?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keywords are words or phrases a website wants to rank for in SERPs.<\/li>\n\n\n\n<li>Keywords are essential in SEO as they are one of the main resources search engines use to find relevant content and show it to users.<\/li>\n\n\n\n<li>There are different types of keywords, such as short tail and long tail keywords, primary and secondary keywords, informational, navigational, commercial, and transactional keywords, as well as LSI, niche, branded, and zero-volume keywords.<\/li>\n<\/ul>\n\n\n\n<p>Well, I guess that\u2019s a wrap, I hope you had fun on this little journey and learned something new.<\/p>\n\n\n\n<p>Now, go explore the keyword jungle on your own little traveler!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ about types of keywords<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1714401628697\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">How many types of keywords are there?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>There are many types of keywords: short tail, long tail, primary, secondary, commercial, navigation, information, transactional, LSI, branded, and zero volume.\u00a0<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1714401640967\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">What are the 4 types of search intent?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>The four types of search intent are informational, navigational, transactional, and commercial\u200b.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1714401652238\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">What are examples of keywords?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Examples of keywords include short tail keywords like &#8220;SEO,&#8221; long-tail keywords such as &#8220;best SEO strategies for small businesses,&#8221; branded keywords like &#8220;Nike shoes,&#8221; and so on.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Think you know keywords? Think again.&nbsp; There\u2019s a lot more to them than you might expect. Keywords come in many forms, each with its own role in SEO. That\u2019s why we\u2019ve put together this article to guide you through the different types of keywords and help you make the most of them. Without further ado, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8256,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[13],"class_list":["post-8265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/posts\/8265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/comments?post=8265"}],"version-history":[{"count":29,"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/posts\/8265\/revisions"}],"predecessor-version":[{"id":16088,"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/posts\/8265\/revisions\/16088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/media\/8256"}],"wp:attachment":[{"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/media?parent=8265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/categories?post=8265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saynine.ai\/ru\/wp-json\/wp\/v2\/tags?post=8265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}