But not all backlinks are the same\u2014some are more useful for SEO than others, and some don\u2019t help much at all.<\/p>\n\n\n\n
Keep reading to learn about the white hat backlink methods that can help your website stand out.<\/p>\n\n\n\n
Before we dive into those, let\u2019s quickly talk about what white hat link building is.<\/p>\n\n\n\n
What is White Hat Link Building?<\/h2>\n\n\n\n
White hat link building is an important SEO strategy that includes building backlinks only with ethical techniques approved by Google. It includes creating valuable content, doing link building outreach, and suggesting a mutually beneficial link exchange collaboration to other websites.<\/em><\/p>\n\n\n\n These white hat links are safe and fully acceptable by Google and other search engines. A popular approach is organic link building, where other websites naturally link to your content because they find it valuable.<\/p>\n\n\n\n Another way is to do some outreach. This means reaching out to other websites and suggesting your content, showing how it could be valuable to their audience. Cool, right?<\/p>\n\n\n\n So, what makes a backlink great, and how can we tell if it\u2019s white hat link building? Let\u2019s find out. And if any words seem confusing, just check an SEO glossary for a quick answer!<\/p>\n\n\n\n Here\u2019s why they\u2019re different:<\/p>\n\n\n\n Now that we know what white hat links are, let\u2019s finally answer the question of why you should invest in it.<\/p>\n\n\n\n White hat link building can take time and effort. So you may wonder whether you should really invest in it. From our team\u2019s perspective, it’s definitely a strategy you want to commit to.<\/p>\n\n\n\n Here are the pros of this tested strategy:<\/p>\n\n\n\n Organically getting white hat backlinks from reputable websites will definitely skyrocket your website performance. Partnering with a company that provides excellent white hat link building techniques will ensure your website\u2019s ranking will grow organically and steadily. Effective strategies not only boosts your website\u2019s authority but also enhances its visibility in search engine results.<\/p>\n\n\n\n You will see your website\u2019s organic traffic growth thanks to getting white hat backlinks through white hat strategies. The more traffic you get, the more you get a chance to convert website visitors into potential customers and boost your revenue.<\/p>\n\n\n\n If you don\u2019t engage in manipulative or spammy black hat link building tactics such as engaging in PBNs or buying backlinks<\/a>, not only will Google appreciate it, but users and other businesses should consider you as a reputable brand.<\/p>\n\n\n\n So, long story short, even if it takes longer to show actual results than black hat link building, it will definitely ensure steady website performance growth.<\/p>\n\n\n\n Backlinks can really take your website performance to the next level. In fact, a study done by Ahrefs<\/strong><\/a> proves that the number of websites linking to a page has a positive impact on ranking position. <\/p>\n\n\n\n In other words, you need to invest in link building, but only white hat link building techniques.<\/p>\n\n\n\n Building linkable assets is one of the most effective and popular white hat techniques. But what are linkable assets exactly?<\/p>\n\n\n\n These are any type of compelling and helpful content that organically attracts links from other websites. Having powerful content on your website can improve your SEO rankings. Most importantly, you will gain a lot of organic traffic\u2024<\/p>\n\n\n\n So, how can you create content assets?<\/p>\n\n\n\n Start by carefully understanding your target audience<\/strong><\/a>, their interests, and needs. In this stage, you should do keyword research to help you define your audience\u2019s pain points. In the next step analyze competitors\u2019 content strategies to see what kind of content attracts the most. <\/p>\n\n\n\n Let\u2019s see how Ahrefs content gap analysis<\/strong><\/a> can help you with this.<\/p>\n\n\n\n Step 1:<\/strong> Enter your Ahrefs account, and in Site Explorer<\/em>, select the Content Gap<\/em> option under the Organic Search <\/em>section.<\/p>\n\n\n\n Step 2: <\/strong>Add your competitors\u2019 domains<\/p>\n\n\n\n Step 3:<\/strong> Click Show Keywords<\/em> to see the list of keywords that your competitors rank for but your website does not.<\/p>\n\n\n\n Step 4:<\/strong> Filter keywords to narrow down the list based on keyword difficulty, search volume, etc. After having all relevant keywords with good metrics you should start filling the content gap by creating great linkable assets.<\/p>\n<\/div>\n\n\n\n It can be original case studies, listicles, or ultimate guides that truly give readers value. Those content assets<\/a><\/strong> should be:<\/p>\n\n\n\n By creating compelling and engaging content<\/strong><\/a> that matches those criteria, you will have linkable assets that organically bring traffic to your website. <\/p>\n\n\n\n Make sure to promote your content assets via different digital marketing channels to increase their visibility and reach even more. <\/p>\n\n\n\n You need a strong and healthy backlink profile, right? <\/p>\n\n\n\n So, you should try to avoid broken links. These are dead links and when users click on them they see 401 error pages. This happens when website owners delete them.<\/p>\n\n\n\n You can trust Ahrefs in this case as well.<\/p>\n\n\n\n Step 1:<\/strong> Enter your domain name into the Site Explorer <\/em>search bar.<\/p>\n\n\n\n Step 2:<\/strong> Click on the Backlinks <\/em>tab on the left-hand sidebar to view all backlinks pointing to your website.<\/p>\n\n\n\n Step 3:<\/strong> Click on the Broken backlinks tab<\/em> and get a list of all the broken backlinks.<\/p>\n<\/div>\n\n\n\n After collecting this data, start analyzing it and decide whether it\u2019s a good idea to replace those broken links with live ones. If the answer is positive, you should reach out to the websites linking to the dead pages and suggest changing dead links to live ones. Knowing how to fix broken links<\/a> effectively will make this process smoother and help improve your website\u2019s SEO and user experience. This is a key part of white hat link building.<\/p>\n\n\n\n If these backlinks are from spammy websites engaged in black hat SEO techniques<\/a>, consider disavowing them. <\/p>\n\n\n\n These steps will ensure your backlink profile remains strong and healthy with white hat links.<\/p>\n\n\n\n Keeping an eye on what your competitors are doing can help you find new link building opportunities. First of all, you will find out new effective backlink techniques. Plus, you will discover what type of content performs best and will refine your content strategies. <\/p>\n\n\n\n Ahrefs can be an irreplaceable tool for doing competitor analysis as well.<\/p>\n\n\n\n Step 1: <\/strong>Enter your Ahrefs account and click on the Link Intersect<\/em> feature.<\/p>\n\n\n\n Step 2: <\/strong>Type your competitors\u2019 domains in the Show me who is linking to these domains or URLs <\/em>section<\/p>\n\n\n\n Step 3: <\/strong>Add your domain in the But doesn\u2019t link to the section<\/em>.<\/p>\n\n\n\n Step 4:<\/strong> Click Show link opportunities <\/em>to find the backlink gap.<\/p>\n<\/div>\n\n\n\n After finding the backlink gap, you should try to fill it. Start checking whether those websites that link your competitors are relevant and authoritative.<\/p>\n\n\n\n Then build a strong outreach strategy for getting backlinks from sites that meet those criteria. To make your email outreach efforts effective, avoid being in an email spam folder<\/strong><\/a> by regularly cleaning your email list and implementing authentication protocols. All these efforts will help you refine your link building strategies.<\/p>\n\n\n\nWhat Makes a Link White Hat?<\/h2>\n\n\n\n
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![\"Finding](\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/06\/finding-relevant-backlinks-1-1920x1043.png\")
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Why We Trust White Hat Link Building for SEO<\/h2>\n\n\n\n
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White Hat Link Building: Powerful Strategies We Use<\/h2>\n\n\n\n
Create Linkable Assets<\/h3>\n\n\n\n
![\"Ahrefs](\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/06\/content-gap-keywords-1024x463.png\")
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Find and Fix Broken Links<\/h3>\n\n\n\n
![\"Ahrefs](\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/06\/broken-backlinks-via-ahrefs-1024x457.png\")
<\/figure>\n\n\n\n![\"A](\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/06\/fixing-broken-links-1920x844.png\")
<\/figure>\n\n\n\nKeep an Eye on Competitor Strategies<\/h3>\n\n\n\n
![\"Ahrefs](\"https:\/\/saynine.ai\/wp-content\/uploads\/2024\/06\/link-intersect-via-ahrefs-1024x463.png\")
<\/figure>\n\n\n\nFind Unlinked Brand Mentions<\/h3>\n\n\n\n