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Best link building agencies for casino
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Best Link Building Agencies for Casino Websites

Diana Aghumyan
Updated Apr 27, 2026 4 min read

Link building for casino sites is tough.

You’re competing in one of the most competitive niches. Plus, Google isn’t a fan of gambling sites. Not even close. And a bad backlink strategy can destroy your SEO or even worse, get your website penalized.

We’ve put together a list of the best link building agencies for casino websites that actually know the industry from the inside and outside. They know the regulations, and they can get you real results without risking penalties.

Detailed comparison of the 4 best link building agencies for casino sites.
Agency Founded Key services Pricing Clutch rating

fatjoe.

2012
  • Digital PR
  • SEO
  • Design and video services
  • Content writing
From $166 per placement N/A

Outreach Monks

2017
  • Brand Mentions
  • Local Citation Services
  • Guest Posts
From $99 per placement (DR 20+) 4.9

Click Intelligence

2013
  • SEO
  • Digital PR
  • Paid Search
  • Content Writing
From $270 per link (DR 20+) 5.0

LinkBuilder.io

2016
  • AI SEO
  • Guest Posts
From $2,999/mo 8 links (Startup package) 5.0

Is Casino Link Building Effective?

The short answer is yes, but only if you do it right.

Casino link building isn’t like other niches. The wrong approach will either waste your budget or get you penalized.

  • It improves rankings.Backlinks are still one of the top ranking factors. Without relevant links, you cannot get the visibility your casino website needs.
  • Your competitors are doing it.Check any top-ranking casino site. They’ve got strong backlink profiles. If you’re not building links, you’re already behind.
  • It boosts traffic.Good links don’t just help rankings. They also bring visitors who are interested in casino content.

So, yes. Casino link building absolutely works. But you need the right strategy, the right agency, and patience to see results.

Now, let’s check out which agencies providing casino link building services are actually worth considering this year.

  1. 1

    fatjoe.

    fatjoe is a UK-based link-building agency offering backlink services for iGaming and casino websites. They focus on guest posting and niche edits on websites within the gambling niche.

    fatjoe casino link building services page

    Other Services

    • Digital PR
    • SEO
    • Design and video services
    • Content writing

    Pros

    • Money-back guarantee
    • No duplicate domains

    Cons

    • No backlink pre-approval
    • Slower backlink delivery (14-day minimum)
  2. 2

    Outreach Monks

    Outreach Monks is a link building agency offering backlinks for casino websites through outreach and SEO content. They build links from niche sites and provide reporting on each campaign.

    Outreach Monks casino link building services page

    Other Services

    • Brand Mentions
    • Local Citation Services
    • Guest Posts

    Pros

    • 6-month replacement guarantee
    • Clear reporting

    Cons

    • No backlink pre-approval
    • Pricing jumps hard at higher DR tiers ($99 to $499)
  3. 3

    Click Intelligence

    Click Intelligence is a UK-based link building agency offering casino link building and outreach campaigns for the iGaming and gambling markets.

    Click Intelligence casino link building service page

    Other Services

    • SEO
    • Digital PR
    • Paid Search
    • Content Writing

    Pros

    • Monthly reporting
    • Ordering through the online portal or via email/phone

    Cons

    • Higher pricing at lower DR tiers ($270/per link for DR 20+)
  4. 4

    LinkBuilder.io

    LinkBuilder.io is a white hat link building agency founded in 2016. They serve different industries, including casino and gambling websites.

    LinkBuilder.io link building agency homepage

    Other Services

    • AI SEO
    • Guest Posts

    Pros

    • Monthly backlink reporting
    • Target Page Planning

    Cons

    • No backlink pre-approval
    • High cost

Wrapping Up

Your casino site’s success depends on who you trust for your link building.

The agencies on this list understand the gambling niche. They know how to build relevant backlinks without putting your site at risk, and they have worked with many casino and iGaming brands.

Choose by budget and the services you need. fatjoe pairs guest posts and niche edits with a money-back guarantee. Outreach Monks has the lowest entry price, from $99 per placement (DR 20+). Click Intelligence combines link building with SEO, digital PR, and paid search. LinkBuilder.io fits larger budgets, from $2,999/mo.

FAQ about casino link building

What are casino backlinks?

Casino backlinks are links from other websites that point to your casino site. The right backlinks can improve your search rankings, build authority, and drive organic traffic.

How do I build backlinks for a casino website?

You can build backlinks for a casino website through strategies like niche edits, being featured in listicles, getting brand mentions, and publishing guest posts on relevant gambling or iGaming sites.

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Author bio

Diana Aghumyan SEO content writer

Diana is an SEO content writer at SayNine with over 4 years of experience writing clear, helpful content about SEO, digital marketing, link building, and content strategy. She focuses on making complex topics easy to understand and useful for real people, not just search engines. Off the clock? She’s into workouts, travel, and making sure her cat lives the dream life.

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