If you’re here, you probably want more people to notice your iGaming site. But becoming visible takes more than just offering fun games.
Link building can help, but it’s a bit trickier in the iGaming industry. Not every website is willing to link to gaming sites, and some strategies can be risky. That’s why it’s important to work with agencies that know the industry well and avoid black-hat tactics like link farms.
In this article, we’ll go through some of the best link building agencies for iGaming and provide a detailed review. Here’s a quick overview to help you compare them at a glance.
Detailed comparison of the 6 best link building agencies for iGaming sites: CasinoLinkBuilder, Click Intelligence, Outreach Monks, SeoProfy, fatjoe, and Rhino Rank. Columns: agency, services, pricing, backlink sample, Clutch rating.
Agency
Key services
Pricing
Backlink sample
Clutch
CasinoLinkBuilder
iGaming link acquisition
Guest posting
AI citation outreach
Done For You campaigns
From $99per placement
Yes
N/A
Click Intelligence
iGaming link building
SEO
Paid search
Content writing
From $270per link
No
★5.0
Outreach Monks
iGaming link building
Brand mentions
Guest posts
Local citations
From $99per placement (DR 20+)
No
★4.9
SeoProfy
iGaming link building
Technical SEO
On-page SEO
Content writing
From $5,000/mofull-service SEO
No
★4.9
fatjoe.
iGaming guest posting
Niche edits
Digital PR
Content writing
From $163per placement
Yes
N/A
Rhino Rank
iGaming link building
Curated links
Guest posts
Visual links
Not publiccontact for pricing
Yes
N/A
Why Do iGaming Sites Need Link Building?
Link building for iGaming websites is not just a nice-to-have. It is a must to stand out in search results.
Here’s why it matters.
Improved rankingsThe more backlinks you have from relevant iGaming or related niches, the better your chances of ranking higher on Google.
Increased organic trafficBetter rankings bring more targeted organic visitors. That means stronger engagement and better conversion rates for your site.
More brand exposureThe more your iGaming site shows up in search, the more people get familiar with your brand. People trust and choose brands they recognize.
Now that you know why investing in backlinks is a smart move, here are the iGaming link building services worth considering.
1
CasinoLinkBuilder
CasinoLinkBuilder is an iGaming-focused link acquisition platform built for casino, gambling, and agency teams. It offers guest posting, AI citation outreach, and managed link building campaigns, with access to a verified publisher network and the option to pre-approve domains before purchase. Teams can either buy placements through the self-serve Domain Shop or use the Done For You service for a managed campaign.
Key Services
iGaming link acquisition
Guest posting
AI citation outreach
Managed link building campaigns
Pros
Pre-approve domains before purchase
Detailed publisher metrics available upfront
Dofollow placements without sponsored tags
One-year placement guarantee
Dedicated account manager
Cons
Focused mainly on iGaming and related niches
Pricing
Starts at $99 per placement.
2
Click Intelligence
Click Intelligence is a link building agency based in the UK. It offers casino link building services for iGaming and gambling sites.
Key Services
SEO
Content writing
Digital PR
Paid media
Pros
Monthly reporting
Backlink pre-approval available
Ordering through online portal or via email/phone
Cons
Higher pricing at lower DR tiers ($270 per link for DR 20+)
Pricing
Backlinks start at $270 per link.
3
Outreach Monks
Outreach Monks is a link building agency providing backlinks from niche websites for businesses across industries. They offer link building for the iGaming industry, too.
Key Services
Brand Mentions
Guest Posts
Local Citation Services
Pros
Performance reports
Content upgrade available
Cons
No backlink pre-approval
Pricing
iGaming backlinks start at $99 per placement (DR 20+).
4
SeoProfy
SeoProfy is a digital marketing agency providing SEO services. They work across different industries, including iGaming, SaaS, B2B, law firms, healthcare, and large enterprises.
Key Services
SEO services
AI SEO services
Local SEO
Content writing
Pros
Weekly reports and sprint calls
Direct chat in messengers
Cons
High starting price
No backlink pre-approval
Pricing
Plans start at $5,000 for full-service SEO.
5
fatjoe.
fatjoe is a UK-based agency providing link building services to marketing agencies, freelancers, and teams in the UK, US, Canada, and Australia. It offers iGaming backlinks for online gambling sites.
Key Services
Digital PR
SEO
Design and video services
Content writing
Pros
No duplicate domains
Money-back guarantee
Cons
No backlink pre-approval
Pricing
Niche edits start at $163 per placement.
6
Rhino Rank
Rhino Rank is a link building agency. They offer link building services for iGaming and gambling websites, with backlinks placed on niche-related sites.
Key Services
Curated links
Visual links
Guest posts
Pros
Backlink reporting available
Flexible backlink packages
Cons
No backlink pre-approval
Pricing
Pricing is not listed publicly. Contact the agency for a quote.
The Bottom Line
iGaming link building is a completely different story. Most websites refuse to link to gambling sites. Most agencies do not touch the niche. The ones that do often use link farms and PBNs that get your site penalized.
Among the agencies on this list, the right pick depends on your budget and the links you need.
CasinoLinkBuilder for iGaming-focused placements with domain pre-approval, from $99 per placement
Click Intelligence for backlink pre-approval and monthly reporting, from $270 per link
Outreach Monks for brand mentions and guest posts, from $99 per placement (DR 20+)
SeoProfy for full-service SEO beyond links, from $5,000/mo
fatjoe for niche edits with a money-back guarantee, from $163 per placement
Rhino Rank for curated, visual, and guest post links with flexible packages
Compare the full reviews above before you commit.
FAQ about iGaming link building
How do I build backlinks for an iGaming website?
You can build backlinks for an iGaming website by doing niche edits and guest posting on relevant sources.
How to evaluate iGaming SEO agencies for link building?
Look for iGaming link building agencies that focus on relevance, transparent reporting, and safe practices. Also, check their experience in the gambling niche, their backlink quality, and the types of websites they work with.
Which websites work best for iGaming link building?
Sports, gaming, and technology websites work best for iGaming link building.
Author bio
Diana AghumyanSEO content writer
Diana is an SEO content writer at SayNine with over 4 years of experience writing clear, helpful content about SEO, digital marketing, link building, and content strategy.
She focuses on making complex topics easy to understand and useful for real people, not just search engines.
Off the clock? She’s into workouts, travel, and making sure her cat lives the dream life.
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