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Best link building agencies for iGaming
Home / Blog / Article

Best Link Building Agencies for iGaming Websites

Diana Aghumyan
By Diana Aghumyan
Updated May 11, 2026 6 min read

If you’re here, you probably want more people to notice your iGaming site. But becoming visible takes more than just offering fun games.

Link building can help, but it’s a bit trickier in the iGaming industry. Not every website is willing to link to gaming sites, and some strategies can be risky. That’s why it’s important to work with agencies that know the industry well and avoid black-hat tactics like link farms.

In this article, we’ll go through some of the best link building agencies for iGaming and provide a detailed review. Here’s a quick overview to help you compare them at a glance.

Detailed comparison of the 6 best link building agencies for iGaming sites: SayNine, Click Intelligence, Outreach Monks, SeoProfy, fatjoe, and Rhino Rank. Columns: agency, services, pricing, backlink sample, Clutch rating.
Agency Key services Pricing Backlink sample Clutch

SayNine
  • Link Insertions
  • Niche guest posts
  • Brand mentions
  • Listicles
 Custom Depends on DR tier and backlink quantity Yes 4.8

Click Intelligence
  • iGaming link building
  • SEO
  • Paid search
  • Content writing
 From $270 per link No 5.0

Outreach Monks
  • iGaming link building
  • Brand mentions
  • Guest posts
  • Local citations
 From $99 per placement (DR 20+) No 4.9

SeoProfy
  • iGaming link building
  • Technical SEO
  • On-page SEO
  • Content writing
 From $5,000/mo full-service SEO No 4.9

fatjoe.
  • iGaming guest posting
  • Niche edits
  • Digital PR
  • Content writing
 From $166 per placement Yes N/A

Rhino Rank
  • iGaming link building
  • Curated links
  • Guest posts
  • Visual links
 Not public contact for pricing Yes N/A

Why Do iGaming Sites Need Link Building?

Link building for iGaming websites is not just a nice-to-have. It is a must to stand out in search results.

Here’s why it matters.

  • Improved rankingsThe more backlinks you have from relevant iGaming or related niches, the better your chances of ranking higher on Google.
  • Increased organic trafficBetter rankings bring more targeted organic visitors. That means stronger engagement and better conversion rates for your site.
  • More brand exposureThe more your iGaming site shows up in search, the more people get familiar with your brand. People trust and choose brands they recognize.

Now that you know why investing in backlinks is a smart move, here are the iGaming link building services worth considering.

  1. TOP PICK
    1

    SayNine

    SayNine is a Yerevan-based leading link building agency that helps brands improve their rankings, brand visibility, and traffic by providing valuable backlinks.

    SayNine homepage
    0+ Companies helped
    0K+ Backlinks built
    0K+ Partners

    Key Services

    • Link Insertions We build high-authority backlinks for iGaming websites. They come from trusted, reputable domains and help your gambling site rank higher in search results.
    • Brand mentionGet valuable backlinks that mention your iGaming brand naturally and help you improve brand visibility in AI search, too.
    • Listicles serviceGain visibility in listicle-format articles like “Best iGaming platforms in 2026” on industry-related websites. This boosts brand visibility, credibility, and the chances of showing up in AI-driven recommendations.
    • Niche guest postsTargeted niche guest posts help your brand get mentioned on industry-related websites. Your content is published on relevant blogs and publications to improve SEO and attract the right audience in a natural way.

    Pros

    • Huge database of partner domains
    • All backlinks are contextually relevant and dofollow
    • Only white-hat link building strategies
    • Transparent and detailed reporting on all backlinks and results
    • One-year guarantee on all backlinks. Removals are rare, but we restore or replace any lost link within the guarantee period at no extra cost.
    • Test run available

    Cons

    • No backlink pre-approval

    Pricing

    • The minimum 3-link package is available only at the DR 80+ tier, priced at $1,710/mo ($570 per link).
  2. 2

    Click Intelligence

    Click Intelligence is a link building agency based in the UK. It offers casino link building services for iGaming and gambling sites.

    Click Intelligence iGaming link building service page

    Key Services

    • SEO
    • Content writing
    • Digital PR
    • Paid media

    Pros

    • Monthly reporting
    • Backlink pre-approval available
    • Ordering through online portal or via email/phone

    Cons

    • Higher pricing at lower DR tiers ($270 per link for DR 20+)

    Pricing

    • Backlinks start at $270 per link.
  3. 3

    Outreach Monks

    Outreach Monks is a link building agency providing backlinks from niche websites for businesses across industries. They offer link building for the iGaming industry, too.

    Outreach Monks iGaming and casino backlinks page

    Key Services

    • Brand Mentions
    • Guest Posts
    • Local Citation Services

    Pros

    • Performance reports
    • Content upgrade available

    Cons

    • No backlink pre-approval

    Pricing

    • iGaming backlinks start at $99 per placement (DR 20+).
  4. 4

    SeoProfy

    SeoProfy is a digital marketing agency providing SEO services. They work across different industries, including iGaming, SaaS, B2B, law firms, healthcare, and large enterprises.

    SeoProfy's casino SEO page

    Key Services

    • SEO services
    • AI SEO services
    • Local SEO
    • Content writing

    Pros

    • Weekly reports and sprint calls
    • Direct chat in messengers

    Cons

    • High starting price
    • No backlink pre-approval

    Pricing

    • Plans start at $5,000 for full-service SEO.
  5. 5

    fatjoe.

    fatjoe is a UK-based agency providing link building services to marketing agencies, freelancers, and teams in the UK, US, Canada, and Australia. It offers iGaming backlinks for online gambling sites.

    fatjoe iGaming backlinks page

    Key Services

    • Digital PR
    • SEO
    • Design and video services
    • Content writing

    Pros

    • No duplicate domains
    • Money-back guarantee

    Cons

    • No backlink pre-approval

    Pricing

    • Niche edits start at $166 per placement.
  6. 6

    Rhino Rank

    Rhino Rank is a link building agency. They offer link building services for iGaming and gambling websites, with backlinks placed on niche-related sites.

    Rhino Rank's SEO for gambling and casino websites page

    Key Services

    • Curated links
    • Visual links
    • Guest posts

    Pros

    • Backlink reporting available
    • Flexible backlink packages

    Cons

    • No backlink pre-approval

    Pricing

    • Pricing is not listed publicly. Contact the agency for a quote.

The Bottom Line

iGaming link building is a completely different story. Most websites refuse to link to gambling sites. Most agencies do not touch the niche. The ones that do often use link farms and PBNs that get your site penalized.

SayNine is the safer bet for most iGaming operators. Here is why.

  • 3,000+ partner domains
  • White-hat strategies only
  • Every link is dofollow and contextually placed
  • One-year guarantee on every backlink. If a link drops, we restore or replace it
  • Per-link cost drops to $100 at 30 links per month. Cheaper than Click Intelligence ($270), fatjoe ($166), and SeoProfy ($5,000 minimum).
  • Coverage extends past Google. Listicles and brand mentions push your iGaming brand into ChatGPT, Gemini, and Perplexity, where players now research operators and bonuses.

Read the list. Compare. If we look like the right fit, reach out to us.

Reach out to us

FAQ about iGaming link building

How do I build backlinks for an iGaming website?

You can build backlinks for an iGaming website by doing niche edits and guest posting on relevant sources.

How to evaluate iGaming SEO agencies for link building?

Look for iGaming link building agencies that focus on relevance, transparent reporting, and safe practices. Also, check their experience in the gambling niche, their backlink quality, and the types of websites they work with.

Which websites work best for iGaming link building?

Sports, gaming, and technology websites work best for iGaming link building.

Author's image
Author bio

Diana Aghumyan SEO content writer

Diana is an SEO content writer at SayNine with over 3 years of experience writing clear, helpful content about SEO, digital marketing, link building, and content strategy. She focuses on making complex topics easy to understand and useful for real people, not just search engines. Off the clock? She’s into workouts, travel, and making sure her cat lives the dream life.

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