If you’re here, you probably want more people to notice your iGaming site. But becoming visible takes more than just offering fun games.
Link building can help, but it’s a bit trickier in the iGaming industry.
Not every website is willing to link to gaming sites, and some strategies can be risky. That’s why it’s important to work with agencies that know the industry well and avoid black-hat tactics like link farms.
In this article, we’ll go through some of the best link building agencies for iGaming and provide a detailed review.
Here’s a quick overview to help you compare them at a glance.
| Agency name | Founded year | Primary services | Backlink pre-approval | Pricing starts | Clutch reviews |
|---|---|---|---|---|---|
| SayNine | 2021 | Link building, Niche guest posting, Brand mentions, Listicles | No | Package #1: 10 links/per month/$1,300 | ⭐️4.8 |
| Outreach Monks | 2017 | iGaming link building | No | From $99/Per placement | ⭐️4.9 |
| fatjoe | 2012 | iGaming guest posting, Niche edits | No | From $167/per placement | N/A |
| Click Intelligence | 2013 | iGaming and gambling link building, SEO, Paid search, Content writing | Yes | Starts from $270/per link | ⭐️5.0 |
| Rhino Rank | 2017 | iGaming link building, guest Posts | No | Pricing isn’t listed publicly | N/A |
| SeoProfy | 2012 | iGaming ink building, Technical SEO, On-page SEO, | No | Starts from $5,000 | ⭐️4.9 |
Why Do iGaming Sites Need Link Building?
Link building for iGaming websites is not merely a necessity but a must to stand out in search results. Here’s why it matters.
- Improved rankings: The more backlinks you have from other relevant iGaming or related niches, the better your chances of ranking higher on Google.
- Increased organic traffic: Improved rankings also mean better and more targeted organic traffic. As a result, your website will have more meaningful visits, stronger engagement, and better conversion rates.
- More brand exposure and visibility: The more your iGaming website appears in search results, the more people become familiar with your brand. After all, we all tend to trust and choose brands we recognize, even for the simplest decisions.
Now that you know why investing in backlinks is a smart decision, here are some great iGaming link building services to consider.
Top iGaming Link Building Agencies
SayNine
SayNine is a Yerevan-based leading link building agency that helps brands improve their rankings, brand visibility, and traffic by providing valuable backlinks.
Founded in 2021, the agency has already helped 200+ companies, built 40K+ backlinks, and worked with more than 3K partners from all over the world.
Key Services
- Link Building: We build high-authority backlinks for iGaming websites. They come from trusted, reputable domains and help your gambling site rank higher in search results.
- Brand mention: Get backlinks that mention your iGaming brand naturally and help you improve brand visibility in AI search, too.
- Listicles service: Gain visibility in listicle-format articles like “Best iGaming platforms in 2026” on industry-related websites, which increases brand visibility, credibility, and the chances of showing up in AI-driven recommendations.
- Niche guest posts: Targeted niche guest posts help your brand get mentioned on industry-related websites. Your content is published on relevant blogs and publications to improve SEO and attract the right audience in a natural way.
Pros
- We have a huge database of partner domains
- We make sure all backlinks are contextually relevant and dofollow
- We use only white-hat link building strategies
- We provide transparent and detailed reporting on all backlinks and results
- We provide a one-year guarantee on all backlinks. Even though removals happen rarely, we will restore or replace any link that gets removed or lost within the guarantee period. This includes full link reclamation efforts on our end, at no extra cost to you.
- We provide sweet link building pricing. Plus, we offer a test run at a discounted price ($150 per backlink) so you can gain a sense of the quality of backlinks. So, go ahead and grab your discount from Ninty!
Outreach Monks
Outreach Monks is a link building agency providing backlinks from niche websites for businesses across industries. They offer link building for the iGaming industry, too.
Other Services
- Brand Mentions
- Guest Posts
- Local Citations Services
Pros
- Performance reports
- Content upgrade available
Pricing
iGaming backlinks start at $99 per placement (DR 20+).
fatjoe.
fatjoe is an agency based in UK providing link building services to marketing agencies, freelancers, and teams in the UK, US, Canada, and Australia. It offers iGaming backlinks for online gambling sites.
Other Services
- Digital PR
- SEO
- Design and video services
- Content writing
Pros
- No duplicate domains
- Money-back guarantee
Pricing
Niche edits start at $166 per placement.
lick Intelligence
Click Intelligence is a link building agency based in the UK. It offers casino link building
services for the iGaming and gambling sites.
Other Services
- SEO
- Content writing
- Digital PR
- Paid media
Pros
- Monthly reporting
- Ordering via online portal or email/phone
Pricing
Backlinks start at $270 per link.
Rhino Rank
Rhino Rank is a link building agency. They offer link building services for iGaming and gambling websites, with backlinks placed on niche-related sites.
Key Services
- Curated links
- Visual links
- Guest posts
Pros
- Backlink reporting available
- Flexible backlink packages
SeoProfy
SeoProfy is a digital marketing agency providing SEO services. They work across different industries, including iGaming, SaaS, B2B, law firms, healthcare, and large enterprises.
Other Services
- SEO services
- AI SEO services
- Local SEO
- Content Writing
Pros
- Weekly reports & sprint calls
- Chats in messengers
Summing Up
Link building in the iGaming space can be challenging, but the right agency makes the whole process much easier.
Take your time to review the best link building agencies for iGaming, evaluate their experience, and choose a team that fits your goals. With the right partner, your website will have better chances to stand out and attract more targeted visitors who are truly interested in your games and content.
FAQ about the best link building agencies for iGaming
How do I build backlinks for a casino website?
You can build backlinks for a casino website by doing niche edits and guest posting on relevant sources.
How to evaluate iGaming SEO agencies for link building?
Look for iGaming link building agencies that focus on relevance, transparent reporting, and safe practices. Also, check their experience in the gambling niche, their backlink quality, and the types of websites they work with.
Which websites work best for iGaming link building?
Sports, gaming, and technology websites work best for iGaming link building.
