Link Building Consulting: What To Know Before Choosing Your Agency

We all know it’s a powerful move—building links to your website helps you appear on search engines and reach more people. And, it’s not magic, it’s because of a strategy called link building. 

But with all the changes in online rules and strategies, how do you make sure you’re doing it right? And more importantly, how do you choose the right agency to help you?

So, choosing a link building consulting agency isn’t as simple as choosing the first one you find. 

Statistics show that 68% of online experiences begin with a search engine, making link building especially important. 

So, how do you make the right choice?

In this article, we’ll discuss and explore what you need to know before making your choice.

How can you tell if an agency is good at what they do?

What should you watch out for?

And how do you make sure your money is well spent?

Let’s get started! 

What is Link Building Consulting?

Backlink consulting is a process where you research different link building companies to find the right one that can help you reach your goals. 

As you go through this, you’ll explore what each company offers, learn how they approach link building and find out if their style fits your goals. 

Taking the time to compare your options helps you feel confident that you’re choosing a company that truly understands your needs and can deliver good results.

How To Find A Good Link Building Agency?

Finding the right link building consulting agency can be difficult. But with so many options out there, how do you know which one to trust? 

Here’s tips from us on how to find a reliable partner or find the best link building consultants who can help boost your website’s rankings:

Review Their Client’s Database

Start by asking yourself: Who have they worked with? 

A strong client database can tell you a lot about a company. If they’ve helped businesses like yours, that will be great!

Does their list include companies of similar size or within your industry? If yes, it’s a good sign that they understand your needs. 

Or if you want to hire a link building expert, take a closer look at the quality of their previous work. Check the types of backlinks they’ve built—are they from relevant websites?

An agency should also offer transparency into how it plans to work to help strengthen your backlink profile and what real results you can expect both for the short and long term.

So, don’t hesitate to ask them for a client list, or check out their website to see who they’ve worked with. 

This will give you more confidence in your decision.

Interesting? What’s the next one?

Examine Their Success Stories (Case Studies)

What do their past projects say about them? Case studies are a great way to see how a company has handled link building challenges in the past. 

A good case study should explain the company’s strategies and the results they achieved. 

For example, how many links did they build, and how did it help their client’s website? If the case studies show clear, measurable success, that’s a great sign! 

To check it during the link building consulting phase, check out one of our case studies on the agency’s website to see an example of their past success.

This way, you can get an idea of the agency’s past achievements and how satisfied their clients have been with the results the agency provided.

Before getting in touch with them, it would be good to learn some link building expressions. Our SEO glossary is here to help you with that.Remember, accessible and effective client communication is a must not only for the link building consulting stage but throughout the partnership.

Check Client Reviews and Testimonials

What are their clients saying? Testimonials can “tell” a lot about a company’s work ethic and results. 

Do past clients describe how the company helped improve their website’s rankings? Are the testimonials detailed and positive? 

So, don’t just skim through them—really read what people have said about their experience. 

Check Their Team’s LinkedIn Profiles

Have you checked out their team on LinkedIn? A quick search can tell you a lot about the company’s employees, especially the CEO. 

Do they have experience in link building? Are their profiles full of successful projects or recognition from reputable brands? 

If the team looks experienced and their profiles are strong, that’s a positive sign! It’s always reassuring to see that the people you’re working with have proven expertise.

Assess Their Link Building Strategy

What exactly are they promising? Be careful of companies that make big promises—like building hundreds or even thousands of links in just one month. Is that realistic? Probably not. 

Links from relevant websites will do more for your website’s reputation than a huge number of bad links. Ask questions like: How do they choose which websites to get links from? 

What’s their strategy for making sure the links are valuable?

To ensure their methods are effective, ask about their link building strategies and how they guarantee the links are accepted by Google.

Make sure that when you hire link building expert services, their approach is to secure links that truly add value to your website.

Evaluate Pricing and Avoid Unrealistic Guarantees

Are their prices too good to be true? If a company offers a bargain deal or promises specific results, it’s time to ask more questions. Can anyone really guarantee they’ll get you links from big websites? The answer is no. 

Be careful, because this could mean they’re using risky or unethical tactics, like buying links. 

Also, before starting the link building consulting process and choosing your agency, you should make a clear budget for your link building campaigns. To do so, you can use payroll software to calculate your total expenditure and ensure that you allocate enough funds specifically for link building services.

By thinking through these questions and keeping an eye on the details, you can confidently choose the right link building consultant for your business!

Key Red Flags in Link Building Agencies

Claims of 20 Years of Experience

If someone reaches out saying they have 20 years of experience, it’s natural to get curious.

But the real question is: Where’s the proof? Experience is important, but it means little if they can’t show you any actual results or examples of their work.

Ask yourself: Can they back up their experience with real success stories or case studies? If not, just be careful.

Generic Gmail Addresses

Have you ever received an email from someone using a Gmail address (like @gmail.com or @gmail.ru)?

A professional agency or consultant will always use a company email address, not a generic one. Why? It simply shows they’re serious about their business.

Here’s an example of an email that feels suspicious with a Gmail address.

So, if you notice a random Gmail address, you should ask: Would a real professional be using this? It’s a sign you might be dealing with someone who isn’t quite as professional as they claim.

If you’re looking for someone with proven expertise, it may be time to hire link building consultants or hire link building experts who take their business seriously.

Unrealistically Low Prices for Many Links

Who doesn’t love a good deal, right? But how can they offer you so many links for such a low price? The truth is, that good link building takes time, effort, and real skill.

If the price seems too good to be true, it probably is.

So, what’s going on? Are they buying links? We all know that can harm your website’s SEO, so it’s best to stay away from these “deals.”

If you want good results in the long term, you should hire the best link building consultants who can help you get links safely.

Vague and Generic Greetings

Ever received an outreach email that starts with something like “Hello Sir” or “Hi Maam”? It might sound harmless, but it’s actually a red flag.

Professionals offering link building expert services take the time to personalize their emails. So, why is this person using a generic greeting instead of addressing you by your name?

Here’s an example where the greeting feels impersonal.

It could mean they’re sending out mass emails with no real effort to connect with you personally.

So, would a real professional be this careless? Probably not.

To Sum Up

So, choosing the right link building consulting doesn’t have to be complicated. You should look for agencies with proven success and transparent strategies.

Avoid unrealistic promises. And if you want the best results, hire link building consultants who prioritize sustainable growth. 

Also, don’t forget to look for the best consultant link builders who offer clear expectations and value.

With the right consultants, you’ll be set for long-term success!

FAQ About Link Building Consulting