Link building might seem overwhelming, especially if you’re just starting out. But don’t worry — we’ll make it simple and easy to follow.
In this guide, we’ll share 9 easy link building tips for beginners. These aren’t just random tips — they’re real insights from our team’s experience.
Let’s start!
What is Link Building?
Link building is an SEO strategy, which refers to the process of building backlinks from different websites to your own.
The more good backlinks you have from reputable sources, the higher your rankings and traffic will be.
Wondering how to get those valuable links?
Keep reading!
9 Link Building Tips for Newbies: Insights From the Team
Learning link building doesn’t happen overnight, and no one has all the skills from day one.
It takes time, and our team of link builders was also once in your shoes — knowing nothing and gradually learning how to build backlinks like pros.
That’s why we are sharing our piece of advice to make sure you take your first steps in SEO with confidence.
Ready to get started? Here are the first tips you need.
Learn the Basics of SEO and Link Building
When you’re just starting out with SEO and link building, it’s essential to get familiar with some key SEO terms.
First things first, we recommend you explore what backlinks are, why they matter, and how they can help your rankings.
It’s also helpful to understand what link building is and how it works. If you want to get involved in SaaS link building, be sure to understand how it differs and what strategies it involves.
“Another important topic to explore is the difference between dofollow and nofollow links. These types of links can impact your SEO in different ways, so it’s good to know when and how to use them,” says Hayk, one of our link building specialists.
Lastly, make sure you’re clear on target anchors, as they play an essential role in how Google understands your content.
To learn more about SEO and how it all works, check out the video below.
Write Down Your Tasks to Stay Organized
As a beginner, it’s easy to forget things, and relying on memory alone might not be the best idea.
We believe that the key to staying on top of everything is writing things down — no task is too small to miss.
Whether you use a task management tool or write everything down in a notebook, making a list of tasks is crucial. This simple habit will help you stay organized and keep track of everything you need to do.
Create Simple Guidelines to Keep Everything On Track
If you’re just starting out with link building, we suggest creating simple guidelines to keep all your important sheets and notes organized.
Instead of wasting time searching for information, you’ll know exactly where everything is.
Whether it’s tracking outreach emails or your link exchange status, having everything organized will help you stay focused and save time.
Cool, right?
Learn About Your Clients and Their Target Anchors
As you start building backlinks for different clients, it’s important to understand what their business is all about. Each client has unique goals, and knowing their business will help you build relevant links.
One key part of this process is getting to know their target anchors — the specific keywords or phrases they want you to target and rank for.
If one of your clients offers CRM solutions, it’s essential to understand how their product works and what makes it unique. This will help you identify the right audiences and create more targeted link building strategies.
So, take the time to learn about your clients and their anchors to build a successful link building strategy that works for them.
Prepare Your First Outreach Email (You’ve Got This!)
Writing your first outreach email for link exchanges can feel like a big challenge, but don’t overthink it!
The key is to keep your message short and to the point. Clearly explain why you are reaching out and mention the domains you can offer for the link swap.
Keep your tone friendly, but don’t overdo it. A simple, professional email works best.
Here’s another pro tip from link building specialist, Nely.
“Avoid “Dear” and “High-Quality” words in your message, since they sound fake and are often associated with link sellers.”
So, take a deep breath, write that email, and hit send. You’ve got this!
Further reading:
Reach Out On LinkedIn
LinkedIn is still going strong: It has more than 900 million members in 200 countries and regions. So, it would be a huge mistake not to leverage the amazing opportunities this professional networking platform suggests for SaaS link building particularly.
By using LinkedIn, you can connect with professionals who share similar goals and engage in marketing tactics that align with your link building goals.
Basically, it opens the opportunities to build relationships or “connections” that can have the same goal as you: build valuable and natural backlinks.
Link building specialist Laura shares her thoughts on this.
“Thanks to LinkedIn, it’s not only possible to expand your network but also find potential link-building opportunities, whether it is link swap or guest posting, that can be mutually beneficial.”
You can also improve these networking efforts by using a LinkedIn email finder tool that can help you grow your email list and find the right people to reach out to.
The first thing we recommend doing is optimizing your LinkedIn profile and make it professional. It includes adding a profile picture of a good quality and writing a compelling headline that showcases both your personality and experience.
Also, we advise you not to waste time and connect with professionals in your industry. Invest time to engage with their content, participate in establishing relationships, and ultimately build a network.
While this next link building tip may be hard to follow, you need to put the effort into creating valuable content and be consistent in that. Thus, provide insightful content on your LinkedIn feed, and don’t hesitate to share your own experience.
Another smart link-building tip from one of our link building specialists, Araks.
“Connect with potential LinkedIn partners before sending outreach emails to start building a relationship with them.”
This way, you can start and maintain long-term relationships with potential link building partners.
Once you’re comfortable with LinkedIn, take your outreach to the next level by connecting with people on Slack. For more in-depth strategies, check out our advanced link building guide.
Further reading:
Follow Your Partners’ Guidelines
When working with link exchange partners, following their guidelines is a must. These guidelines often include details like what pages they can link to (service page or blog page), their website metrics requirements, or a list of restricted/available articles for link insertions.
Ignoring these rules can lead to delays or misunderstandings, and worse, it might even hurt your relationship with your partner.
Pro tip: We recommend creating a dedicated Google Sheet to gather all the domains with specific guidelines or restricted/approved articles. Keeping all this information in one place will help you stay organized and save time when managing link exchanges (See the example below).
So, take the time to read and stick to their guidelines — it’s a small effort that can contribute to stronger relationships.
Use Ahrefs to Check Key Site Metrics
Not all backlinks are created equal. That’s why it’s important to learn how to check a website’s metrics to ensure the links come from credible and relevant sources.
Tools like Ahrefs make this process simple. You can quickly check key metrics like domain rating and traffic, to see if a site meets your requirements.
This way, you’ll avoid bad backlinks and focus on building the ones that actually help your SEO.
Don’t Be Shy — Ask Your Mentor For Help!
As a beginner link building specialist, it’s totally normal to have a bunch of questions — we’ve all been there, and having a mentor can make a big difference.
No question is too small or too basic. Whether it’s about tools, strategies, or best practices, your mentor is there to guide you. So, don’t feel shy — asking for help is the fastest way to learn and improve.
Mariam, our link building specialist, adds up.
“Remember, even the pros were beginners once, and we got where we are now by asking questions.”
Wrapping Up
Starting with link building can be difficult at first, but with the right approach, it becomes manageable.
Focus on learning the basics, keeping track of your tasks, and building relationships. Over time, you’ll improve your skills and see the rewards of your consistent efforts.
Take your time, and enjoy the process. Good luck!
FAQ about link building tips
What is a good link building strategy?
Two great strategies are A-B-C link exchanges and guest posting. Both can help you get relevant backlinks.
Are paid backlinks worth it?
Generally, paid backlinks aren’t recommended. But if your site is very niche (like a pet store), paying for backlinks could be a good option — just make sure they’re from trustworthy sources.
How many backlinks should I create per day?
Instead of aiming for daily goals, focus on steadily building relevant backlinks that you can keep up with over time.
