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How We Grew a Marketing Platform’s Traffic 15% in 2 Months

Marketing platform link building case study
15%
Traffic Increase
784
New Ranking Keywords
20
Links Built
Company
A cross-channel marketing platform that helps enterprise marketers unify customer data, predict behavior with AI, and deliver personalized experiences across web, app, email, SMS, push notifications, and messaging apps.
HQ
New York, United States
Employees
1,001-5,000 employees
Key Results
Domain Rating
76 from 75
Organic Traffic
85.2K from 74K

Results

Results

The problem: Despite their Domain Rating (DR) of 75, the marketing platform client (who has asked to remain anonymous) came to us looking to improve their online visibility even further by getting more organic traffic to their website. 

The solution: We targeted low-competition keywords and built backlinks from non-shitty websites (aka SaaS and service sites) to the client’s target pages for higher rankings.

Ahrefs dashboard showing site metrcis for May

While DR increased from 75 to 76, we managed to increase their organic traffic from 74K to 85K, which is an impressive result for a relatively short period of time.

This also worked because they stayed consistent on their end, regularly publishing new content and fixing technical issues when needed. This way, we made sure the backlinks delivered long-lasting impact.

Increased Rankings

One of the keywords we started building links to was the “customer engagement software.”

We picked this keyword, as it had medium difficulty, high search volume, and traffic potential, which means more visitors to our client’s website in the future.

Guess what? The page moved up from 8th to 1st position thanks to strategic link building. 

The next keyword we focused on was “CDP software,” which was hard to rank for (keyword difficulty of 37) but had a high search volume, making it worth targeting.

No matter how good the page targeting the keyword was, it couldn’t outrank competitors without the right backlinks.

Consistently building backlinks did the job. The page now ranks #1 on Google.

Improved Keyword Performance

When you build backlinks, you’re not just improving a page’s rank but the whole site’s online presence by helping the page show up for more search results on Google.

That’s exactly what happened here.

The client is now ranking for 784 additional keywords they had never appeared for. 

More keywords mean more search visibility and relevant traffic. And that opens the door to more leads, brand exposure, and long-term growth.

Growth in Metrics (DR and Traffic)

When evaluating our link building efforts, we mostly pay attention to two key metrics: DR and traffic.

In just two months, we helped the client improve their DR from 75 to 76. It may seem small, but at that level, every point is hard-earned.

The organic traffic followed the same upward trend, rising from 74K to 85.2K.

It’s a good reminder: consistent link building, done right, doesn’t take forever to show results.

Breaking Down Our Approach

Before launching a link building campaign, we always take the time to learn the client’s goals to create a strategy that best meets their needs.

Knowing their objectives guided us to concentrate on the most relevant pages.

We focused on the ones that best reflected the client’s expertise and aligned with what their target audience was actually searching for.

This approach allowed us to improve the marketing platform’s credibility and increase relevant search traffic that leads to more business opportunities.

Here are some numbers that reflect the impact of our backlink campaign for the client:

  • Average DR of the domains we built backlinks from: 79
  • Average Traffic of the domains we built backlinks from: 114700
  • Number of unique domains we built backlinks from: 20
  • Time period we worked: 2 months

Pretty impressive, right? If you want to see similar results, a free consultation is a great place to start. 

We’d love to learn about your goals and put together a link building plan that fits your website and business.

P.S. While you are waiting, your competitors are ranking. Start to invest in backlinks now.




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