Our Approach to Link Building for SEO: A Beginner’s Guide [Part 1]

Greetings! If you’re reading this guide on link building for SEO, chances are you’re looking for ways to improve your website’s ranking, right? Well, you’ve come to the right place!

You probably already know how important are backlinks when it comes to moving your website higher on Google’s search results. But why link building is important goes beyond just getting any link—it’s about getting the right kind of backlinks that add value. But the real challenge is figuring out how to get those backlinks and make them work for you.

In this article, we’ll show you how we approach link building for SEO into simple, actionable steps.

Excited to get started? Keep reading!

What Is Link Building?

So, what exactly is link building? Link building is an effective SEO strategy that refers to the process of getting other websites to link to yours.

Sounds simple, right?

But did you know that 79.7% of SEO experts believe link building is a must for any SEO strategy? That’s a pretty big deal!

Why does it matter? The goal is to improve your website’s rankings, make your backlink profile more diverse, and, most importantly, drive more organic traffic to your website. 

And when you focus on getting the best SEO backlinks, you’ll be on your way to higher authority and better search results.

Link Building for SEO: Why It’s Essential in Our Approach

Good backlinks not only improve your search engine ranking but also drive valuable organic traffic. So, why is link building important for SEO?

Better Rankings

We know that search engines heavily prioritize the number, relevance, and authority of backlinks to your website. That’s why we focus on building a diverse backlink profile, helping your website rise through search engine rankings and strengthening your link building for SEO strategy. 

This approach makes all the difference in achieving long-term success.

It’s not just our view; experts support this, too.

• Let’s start with Google, which “uses links as a signal when determining the relevancy of pages and to find new pages to crawl.”
• According to Ahrefs, backlinks are important, as “search engines view best SEO backlinks as votes of confidence from other websites.” 

As you can see, the facts speak for themselves. Want better rankings? Start working on your backlink profile today and see your link building for SEO campaigns to drive better search engine rankings.

Our specialists offer professional SaaS link building, which involves getting relevant SaaS backlinks for your business to boost its rankings and make it more visible.

You can check out our link building pricing to see how we can help your business grow. 

Improving Domain Rating (DR)

So, we always focus on building relevant backlinks from reputable websites to strengthen your domain’s authority. 

Domain Rating (DR) is a metric from Ahrefs that shows how powerful your backlink profile is. 

DR is measured on a scale of 0 to 100, with 100 being the strongest. While there’s no one-size-fits-all “good” DR score, higher ratings generally signal stronger authority and improved SEO.

As you can see in the screenshot, this is where your DR is displayed, giving you an idea of how strong your backlink profile is.

In short, we target the best backlinks for SEO; the higher the better, and that’s what we aim for!

More Organic Traffic

So, why is link building important? One key benefit of link building for SEO is the increase in organic traffic. It is another advantage of link building for SEO, which we could not leave unnoticed. 

When you create link-worthy content, the chances are high to get the best SEO backlinks from popular and relevant websites. These, in turn, will pass the link juice to your content and will improve overall website traffic in the long term.

And, of course, more backlinks = more website visitors

So, if you want to increase your organic traffic, focus on creating useful content. To do so, you will need to learn who your audience is, their interests, and their needs. If you’ve noticed a drop in traffic, you should conduct a website audit, and you can use a website audit template to simplify the process. 

After all, your readers will be the main consumers of your content, so their preferences should be taken into consideration. 

Now, how important are backlinks? Simply put, they are important for driving organic traffic to your website.

Increased Brand Visibility

As a result, when you are building backlinks from reputable websites, your brand exposure and credibility significantly improve.

This way, you show that your website is a trustworthy source of information, and people can rely on it. Besides, users will feel more confident in working with your business after seeing links from known companies.

A strong guide to revenue operations can also drive significant revenue to your business by attracting good backlinks and boosting your online presence. These backlinks not only improve visibility but also increase trust with potential customers, leading to more conversions. Over time, this strategy can result in sustainable growth and a stronger bottom line.

Now, let’s discover the difference between good and bad links.

Good Links vs. Bad Links

Backlinks in SEO are highly important, and this is a fact! But have you ever wondered if all links work for your website? There are good links, and there are also bad links.

Let’s first understand the difference between good and bad links.

What Makes a Good Link?

So, our specialists don’t just build backlinks—they build the best backlinks for SEO.

Here’s what makes a strong backlink in SEO:

• Relevance – A quality backlink should come from a website that shares a related topic or industry.
• Natural Anchor Text – Backlinks should flow naturally within the content, not feel forced or out of place.
• Trusted Source – A backlink from a reputable and well-established website carries more weight than one from a low-quality domain.

So, now do you want to build a backlink profile that actually works?

You should pay attention to link quality, placement, and relevance—because in SEO, not all links are created equal.

Further Readings;

What Makes A Bad Link?

Not all backlinks help your SEO—in fact, some can do more harm than good. That’s why, we always play by Google’s rules, and here’s the deal: any link building tactic meant to manipulate search rankings is a big red flag.

Toxic backlinks can hurt your website’s rankings. Here’s what to watch out for:

Toxic Links:

• Come from a “link farm,” which is a set of websites that link to each other to improve their search rankings
• Come from websites irrelevant to the linked content
• Come from websites that aren’t indexed by Google
• Come from online directories
• Come from websites with illegal content (e.g. hate speech)
• Are paid links
• Are placed in widgets
• Are hidden in a site footer
• Are forced in blog comments
• Are flagged as sponsored

So, if you don’t want your link building for SEO efforts to backfire, always check the health of your backlink profile. 

How to Find and Remove Bad Links?

We have already discussed the importance of monitoring your backlinks on a regular basis in our link building for SEO guide.

But let’s get real—effective and regular backlink analysis is the only way to spot bad links and take all the necessary steps to get rid of them for better link building for SEO results.

All you need is a reliable backlink monitoring tool. We prefer to use Ahrefs, but you are free to choose another tool that best meets your needs and requirements.

Follow these simple instructions to find toxic backlinks on Ahrefs.

Option 1: You can use the Anchors report to see the words and phrases people use when linking to you.

If you see many exact matches of keywords you’re trying to rank for, it’s a sign you have paid or other links that manipulate rankings.

Option 2: You can also use the Backlinks report to dig even deeper.

Click on “Backlinks” on the left sidebar.

You can set a low DR, for instance, up to 10. If several websites appear, they are big and probably spammy.

Here, the Backlinks report lets you explore further.

So, once you’ve found bad backlinks, it’s high time to remove them.

How We Build Good Links

Now comes the exciting part—how to actually get quality backlinks!

We’ve talked about why link building for SEO matters, but now it’s time to dive into our strategies.

So, how do we do it?

Link exchange is a powerful practice in SEO, where two websites agree to link to each other’s content. When done right, a link exchange for SEO can be highly beneficial. 

But, is link building still relevant to SEO? The answer is absolutely!! Many SEO specialists argue that it remains a key element in improving your website’s rankings. 

However, we focus on a more effective and natural method — a three-way link exchange. This is where Domain A links to Domain B, Domain B links to Domain C, and Domain C links back to Domain A. This approach allows us to build high-quality backlinks while staying fully Google-approved.

Our link building specialists share their tips for effective link exchanges;

• Exchange links only with people who you can trust and rely on.
• Keep spreadsheets with your link exchange partners to track your requests more effectively. 
• Collect contact details such as email addresses, LinkedIn profiles, and Slack channels from your SEO link exchange partners to reach out to them across different channels.
• Don’t bother your partners every single day. 
• Don’t make any promises if you can’t keep them.
• Link exchanges should not be your only link building strategy. Use a mix of different tactics, such as guest posting and broken link building.

These link building tips can help you get along with your partners and build good relationships with them.

After all, link building collaboration highly depends on how well you interact with your partners.

To Wrap Up

To summarize, here are the key takeaways from our guide on link building for SEO:

• How important are backlinks? They are important for improving search rankings, domain authority, and driving organic traffic.
• Focus on acquiring the best SEO backlinks from relevant, reputable websites.
• Use strategies like link exchange and three-way link building to create natural, diverse backlinks.
• Regularly monitor your backlinks to identify and remove toxic links that could harm your rankings.
• Patience and consistency are essential for long-term success in link building.

So go ahead! We hope this article helps you in your journey!
And, if you need more insights, feel free to reach out to our team—we’re here to help!

FAQs About Link Building for SEO