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Link building for casino sites is tough.

You’re competing in one of the most competitive niches. Plus, Google isn’t a fan of gambling sites. Not even close. And a bad backlink strategy can destroy your SEO or even worse, get your website penalized.

We’ve put together a list of the best link building agencies for casino websites that actually know the industry from the inside and outside. They know the regulations, and they can get you real results without risking penalties.

Let’s start!

Is Casino Link Building Effective? 

The short answer is yes, but only if you do it right.

Casino link building isn’t like other niches. The wrong approach will either waste your budget or get you penalized.

Here’s why link building works for casino sites:

• It improves rankings. Backlinks are still one of the top ranking factors. Without relevant links, you cannot get the visibility your casino website needs.
• Your competitors are doing it. Check any top-ranking casino site. They’ve got strong backlink profiles. If you’re not building links, you’re already behind.
• It boosts traffic. Good links don’t just help rankings. They also bring visitors who are interested in casino content.

So, yes. Casino link building absolutely works. But you need the right strategy, the right agency, and patience to see results.

Now, let’s check out which agencies providing casino link building services are actually worth considering this year.

5 Best Link Building Agencies for Casino

SayNine

SayNine is a leading link building agency based in Yerevan that helps brands improve their rankings, traffic, and brand, and AI search visibility through white hat link building strategies.

Founded in 2021, the agency has already helped 200+ companies, built 40K+ backlinks, and collaborated with over 3K partners from all over the world.

Key Services

• Link Building: SaaS backlinks that come from relevant sources and help your casino website rank higher in search results. All you need to do is share your target keywords and URLs with us, and we’ll handle the rest. 
  
• Listicles service: A professional listicle service that can help casino sites get listed in targeted list-style articles like “Best online casinos in 2026” on relevant websites, boosting visibility in search results and increasing the chances of being recommended by AI tools such as ChatGPT, Gemini, and other LLM-powered platforms.
  
• Niche guest posts: A targeted niche guest posting service that helps your casino site get mentioned on websites related to your industry. Your content is published on relevant blogs to build trust, improve SEO, and attract the right audience in a natural way.
  
• Brand mention: These are backlinks to your casino site. Brand mentions help build trust and increase the likelihood of your casino being recognized as a credible brand both in Google and AI search results.

SEO services 

• Full SEO: All-in-one SEO services that include link building, site performance checkups, keyword research, content writing, and technical audits.
  
• SEO Audit: Detailed site audits that enable us to spot what needs improvement, find the reasons behind the issues, and give quick solutions to keep your casino website in shape.
  
• Content writing: SEO-optimized content written for humans, designed to rank higher, reach your target audience, and answer their questions effectively.

Pros

• A huge database of SaaS websites
• Relevant, dofollow backlinks placed in real websites 
• Only white-hat link building strategies
• Clear, transparent reporting on all backlinks and results
• A one-year guarantee on all backlinks. While backlink removals are rare, we will restore or replace any link that gets lost or removed within the guarantee period.

Pricing

Link building packages (yearly billing)

• 10 backlinks per month/ $1,300 ($130 per link)
• 20 backlinks per month/$2,200 ($110 per link)
• 30 backlinks per month/$3,000 ($100 per link), often the best value
• Custom plan: Choose how many backlinks you need and get a custom quote. 

Listicles (yearly billing)

• Package #1: 3 listicles per month/$990/mo
• Package #2: 10 listicles per month/$3200/mo
• Package #3: 20 listicles per month/$6000/mo (best value)
• Custom plan: Choose 3–20 listicles with custom pricing

Niche guest posts (yearly billing)

• Package #1: 3 guest posts per month/$990/mo
• Package #2: 10 guest posts per month/$3200/mo
• Package #3: 20 guest posts per month/$6000/mo (best value)
• Custom plan: Choose 3–20 guest posts with custom pricing

For pricing information on our other services, including SEO audits, content writing, and full SEO packages, please visit our website.

fatjoe. 

fatjoe is a well-known UK-based link-building agency offering backlink services for iGaming and casino websites, with a strong focus on iGaming guest posting and niche edits on relevant websites within the gambling niche.

Other services

• Digital PR
• SEO
• Design and video services
• Content writing

Pros

• Relevant, in-content, casino links placed on real websites
• Money-back guarantee on link placements
• Unique backlinks: one link per domain
• Clear reporting

Pricing

iGaming guest posts and niche edits start from $164 per placement. Contact their team for more information.

Outreach Monks

Outreach Monks is a full‑service link building agency that helps casino websites get backlinks through targeted outreach and SEO content strategies. They focus on building links from relevant sites and emphasize quality and transparency in every campaign.

Other services

• Brand Mentions
• Managed Link Building
• Link Insertions
• Local Citation Services
• Guest Posts

Pros

• Relevant casino or gambling backlinks from niche-related websites
• Geographic or language targeting is available to support regional SEO goals
• 6‑month replacement guarantee in case of backlink removals
• Clear, detailed reporting on all backlinks

Pricing

• DR 20+ from $99 per placement
• DR 30+ from $149 per placement
• DR 40+ from $249 per placement
• DR 50+ from $419 per placement
• DR 60+ from $499 per placement
• DR 70+ from $549 per placement

All plans include full‑service outreach, one keyword/URL, content creation, and a 1‑3 week turnaround.

Click Intelligence

Click Intelligence is a UK-based link building agency specializing in bespoke casino link building and outreach campaigns for highly competitive iGaming and gambling markets. The agency uses data‑driven SEO strategies and manual outreach to boost organic visibility and credibility for casino sites.

Other services

• SEO
• Digital PR
• Paid Search
• Content Writing

Pros

• Real manual outreach
• Contextually relevant casino links
• Ordering choice through the online portal or via email/phone

Pricing

• From £200 per link for DR 20+ placements
• From £300 per link for DR 30+ placements
• From £400 per link for DR 40+ placements
• From £500 per link for DR 50+ placements

Delivery is typically around 28 days per batch.

LinkBuilder.io

LinkBuilder.io is a white hat link building agency founded in 2016. The agency takes a personalized approach to each project, focusing on strategy and using data analysis to deliver results. They specialize in building links for challenging industries, including casino and gambling websites.

Other services

Pros

• Proven experience building links for major casino and gambling brands
• Targets diverse relevant niches: gaming, sports betting, and poker websites.
• Natural link placement that doesn’t feel forced

Pricing

• Startup Package: $2,999/month – 8 links per month with DR 50-90
• Pro Package: $5,999/month – 16+ links per month with authority links included
• Growth Package: $9,999/month – 26+ links per month, can spread across multiple domains
• Enterprise Package: $19,999/month – 53+ links per month

All packages include competitor backlink gap analysis, keyword analysis, and a custom reporting dashboard.

Wrapping Up

Your casino site’s success depends on who you trust for your link building.

The agencies on this list understand the gambling niche. They know how to build relevant backlinks without putting your site at risk, and they have worked with many casino and iGaming brands.

If you’re looking for white-hat link building strategies that deliver real results, we’re here to help. Contact us today to build a backlink strategy that works for your casino website.

FAQ about casino link building