If you’re here, you probably want more people to notice your iGaming site. But becoming visible takes more than just offering fun games.
Link building can help, but it’s a bit trickier in the iGaming industry.
Not every website is willing to link to gaming sites, and some strategies can be risky. That’s why it’s important to work with agencies that know the industry well and avoid black-hat tactics like link farms.
In this article, we’ll go through some of the best link building agencies for iGaming and provide a detailed review.
Here’s a quick overview to help you compare them at a glance.
| Agency name | Founded year | Primary services | Backlink pre-approval | Pricing starts | Clutch reviews |
|---|---|---|---|---|---|
| SayNine | 2021 | Link building, Niche guest posting, Brand mentions, Listicles | No | Package #1: 10 links/per month/$1,300 | ⭐️4.7 |
| fatjoe | 2012 | iGaming guest posting, Niche edits | No | From $167/per placement | N/A |
| Outreach Monks | 2017 | iGaming link building | No | From $99/Per placement | ⭐️4.9 |
| Rhino Rank | 2017 | iGaming link building, guest Posts | No | Pricing isn’t listed publicly | N/A |
| SeoProfy | 2012 | Link building, Content creation, Technical SEO, Keyword research, On-page SEO, Competitor Analysis | No | Starts from $5,000 | ⭐️4.9 |
| AWISEE | 2018 | iGaming backlinks, iGaming guest posting, iGaming SEO | No | Pricing isn’t listed publicly | ⭐️4.9 |
Why Do iGaming Sites Need Link Building?
Link building for iGaming websites is not merely a necessity but a must to stand out in search results. Here’s why it matters.
- Improved rankings: The more backlinks you have from other relevant iGaming or related niches, the better your chances of ranking higher on Google.
- Increased organic traffic: Improved rankings also mean better and more targeted organic traffic. As a result, your website will have more meaningful visits, stronger engagement, and better conversion rates.
- More brand exposure and visibility: The more your iGaming website appears in search results, the more people become familiar with your brand. After all, we all tend to trust and choose brands we recognize, even for the simplest decisions.
Now that you know why investing in backlinks is a smart decision, here are some great iGaming link building services to consider.
Top iGaming Link Building Agencies
SayNine
SayNine is a Yerevan-based leading link building agency that helps brands improve their rankings, brand visibility, and traffic by providing non-shitty backlinks.
Founded in 2021, the agency has already helped 200+ companies, built 40K+ backlinks, and worked with more than 3K partners from all over the world.
Key Services
- SaaS Link Building: We build relevant SaaS backlinks for iGaming websites. They come from trusted, reputable domains and help your gambling site rank higher in search results.
- Brand mention: Get backlinks that mention your iGaming brand naturally and help you improve brand visibility in AI search, too.
- Listicles service: Gain visibility in listicle-format articles like “Best iGaming platforms in 2026” on industry-related websites, which increases brand visibility, credibility, and the chances of showing up in AI-driven recommendations.
- Niche guest posts: Targeted niche guest posts help your brand get mentioned on industry-related websites. Your content is published on relevant blogs and publications to improve SEO and attract the right audience in a natural way.
Key Highlights
- We have a huge database of SaaS domains
- We make sure all backlinks are contextually relevant and dofollow
- We use only white-hat link building strategies
- We provide transparent and detailed reporting on all backlinks and results
- We provide a one-year guarantee on all backlinks. Even though removals happen rarely, we will restore or replace any link that gets removed or lost within the guarantee period
- We provide sweet link building pricing. Plus, we offer a test run at a discounted price ($150 per backlink) so you can gain a sense of the quality of backlinks. So, go ahead and grab your discount from Ninty!
fatjoe.
fatjoe is a an agency based in UK providing link building services to marketing agencies, freelancers, and teams in the UK, US, Canada, and Australia.
The agency also offers the iGaming backlinks service that can improve your site’s presence in the online gambling market.
They build casino backlinks using white-hat strategies: iGaming guest posting and niche edits. Backlinks are unique and come from relevant sources.
Other Services
- Digital PR
- SEO
- Design and video services
- Content writing
Key Highlights
- White-hat link building strategies
- Reputable sites, no spammy links
- 100% money-back guarantee for all backlink services
Outreach Monks
Outreach Monks is a link building agency that provides white‑hat backlinks from relevant websites, helping businesses in different industries rank high on Google and improve their overall SEO performance.
They offer link building services for the iGaming industry, too, and take care of all the processes, from outreach to niche edits and reporting, so you can focus on other important tasks.
Plus, if you want backlinks from specific locations, you can contact their team and they will help you in getting backlinks from your preferred region.
Other Key Services
- Brand Mentions
- Managed Link Building
- Link Insertions
- Local Citation Services
- Guest Posts
Key Highlights
- Valuable casino backlinks from iGaming-related websites
- Transparent reporting
- Personalized customer service
Rhino Rank
Rhino Rank is a top link-building agency known for its expertise in helping businesses grow online. The agency also provides link building services to iGaming (gambling) websites and helps them rank higher. Their focus is building backlinks from relevant, authoritative websites.
Apart from niche edits, Rhino Rank also offers a guest posting service that helps to build topical authority for iGaming sites.
Key Services
- Curated links
- Visual links
- Guest posts
Key Highlights
- Easy-to-use platform
- Timely delivery of backlinks
- Professional customer support
SeoProfy
SeoProfy is a digital marketing agency specializing in SEO services. They work across a range of industries, including SaaS, B2B, law firms, healthcare, and large enterprises.
The agency also offers casino SEO services, covering everything from content writing and site audits to link building. Their focus isn’t just on getting as many backlinks as possible, but they also make sure the backlinks are of good quality.
Key Services
- SEO services
- AI SEO services
- Local SEO
- Content Writing
Key Highlights
- Timely delivery of casino backlinks from reliable sources
- Real-time updates and actionable insights on link building projects
- Personalized backlink strategy based on the client’s niche and needs
AWISEE
AWISEE is a European SEO agency specialized in link building and serving clients in iGaming, as well as other industries, such as SaaS, eCommerce, tech, healthcare, and finance.
The agency is the right choice if you’re looking for good casino backlinks from high DA websites, as well as guest posts where your content reaches the right audience and builds trust for your iGaming website.
Key Services
- Link building
- Digital PR
- SEO
- Influencer marketing
- White Label / Agency partnerships
Key Highlights
- Strong backlinks that improve rankings and traffic
- Timely communication and responsiveness
- Good value for cost
Summing Up
Link building in the iGaming space can be challenging, but the right agency makes the whole process much easier.
Take your time to review the best link building agencies for iGaming, evaluate their experience, and choose a team that fits your goals. With the right partner, your website will have better chances to stand out and attract more targeted visitors who are truly interested in your games and content.
FAQ about the best link building agencies for iGaming
How do I build backlinks for a casino website?
You can build backlinks for a casino website by doing niche edits and guest posting on relevant sources.
How to evaluate iGaming SEO agencies for link building?
Look for iGaming link building agencies that focus on relevance, transparent reporting, and safe practices. Also, check their experience in the gambling niche, their backlink quality, and the types of websites they work with.
Which websites work best for iGaming link building?
Sports, gaming, and technology websites work best for iGaming link building.
