Natural Backlinks: Our Step-by-Step Process for Earning Them

Hello there! If you’re reading this, you are in luck! You’re about to discover the secret sauce behind natural link building—just a simple and honest strategy. 

In this article, we’ll show you how we go about natural link building the right way.

So, get comfortable as we walk you through our process, which focuses on offering real value and building links the proper way!

Ready to learn how we make it work? Let’s get started!

What are Natural Backlinks?

What exactly are natural backlinks? Great question!

Natural backlinks are inbound links acquired naturally from relevant external websites without forced practices.

It’s like getting a compliment because of something you did, not because you asked for it.

So, these links happen organically, and that’s why they’re called natural backlinks. They show that others value your content enough to share it with their readers.

In short. just great and relevant content. 

Pretty cool, right?

Good Links vs. Bad Links: What’s the Real Difference?

As it is clear, not all backlinks are created equal. Some can help your website raise the search engine rankings, while others might drag it down. 

So, how do you identify bad backlinks and distinguish between a good link and a bad one? 

Let’s break down the key differences between the two.

Bad Links

Bad links? they’re a big no-no!

Let’s take a look at what makes a link “bad” and why you should steer clear of them.

• Forced Link Placement: Our team knows that putting links in the wrong places feels unnatural or forced. So, if a link is added where it doesn’t fit well with the content, search engines will notice and flag it. We make sure that links are always relevant to the topic and blend smoothly with the content, because putting links in the wrong places can hurt the user experience and the SEO.
• Out-of-Place Links: We always consider the topic and context of the blog where we’re placing a link. If the blog is about fitness and the link is about digital marketing, it doesn’t make sense. Links that lack relevancy confuse both users and search engines. That’s why, our approach is always to find content that aligns with your website’s topic for better, more meaningful link placements.
• Link and Anchor Don’t Match A link’s anchor text and its place URL should work hand-in-hand. Our specialists are careful to ensure that the anchor text matches the content of the URL. For example, if you’re linking to a page about “digital marketing tips” but using anchor text like “best restaurants near me,” it doesn’t make sense. This inconsistency can confuse search engines and reduce the effectiveness of the link.

Good Links

So, now we’re talking! These are the links that can really help with organic link building. Let’s dive into what makes a link “good” and explore the importance of backlinks and how they impact your SEO.

• Relevant placement: For us, relevance is key. We make sure that links are placed in a way that adds value to the reader. A good link naturally fits into the content and complements the topic. In our approach, we review each page to ensure the placement feels seamless and provides real value to the audience.
• Trusted SaaS Websites: We always prioritize high-authority websites, SaaS platforms with strong Domain Ratings (DR) and significant traffic. Links from websites with DR 50+ and over 1,000 monthly visitors help boost your credibility.

Here’s an Ahrefs screenshot showing high-authority websites with strong DR and traffic.

• Check Blog Content: We always review the structure of the blog and its content before placing links. Quality, well-structured articles are a sign of a reputable website, and placing a link within these articles ensures that your link is supported by great content. We ensure that links are placed in blog posts that are informative, well-written, and relevant to the industry.
• Check for Do-Follow Links: At our core, we focus on securing do-follow links because they pass SEO value from one website to another. No-follow links, while sometimes useful for other reasons, don’t contribute directly to your rankings.

In this screenshot you can see no-follow links, which don’t pass SEO value, So, we ensure that the links we build are do-follow so that they help improve your website’s authority and search engine visibility.

How to Get Natural Backlinks the Right Way

Our approach is about finding the right websites, building real connections, and creating valuable content that speaks for itself. This is exactly how to create natural backlinks. 

Here’s how we come about it.

Find the Right Websites and Make a Real Connection

As I’ve already mentioned above, our team members don’t just throw links everywhere and hope for the best. Organic link building starts with finding websites that actually make sense for your content. 

Think of it like making new friends—you wouldn’t just walk up to a random group and expect them to trust you, right? The same goes for backlinks.

We look for relevant websites that match clients or partner’s industry, have a good reputation, and get real traffic. Then, instead of sending boring, copy-paste emails, we start real conversations. 

Remember, treat outreach like networking, not begging.

Keep Outreach Short and Simple

In fact, long and complicated emails don’t get responses.

That’s why we keep our outreach messages short, clear, and to the point. When reaching out to websites, we focus on what matters—showing real value without wasting time.

So, a well-crafted message should feel natural and personal, instead of a long explanation, we highlight why our content is worth linking to and how it benefits their audience. Simple, polite, and direct emails increase the chances of getting a positive reply.

Here, you can see an example of the outreach email.

Another important part of outreach is following up. If there’s no response the first time, a friendly reminder can help. But we keep it professional—no spam, just a quick follow-up to see if they’re interested.

In short, effective outreach is all about connection, not pressure. So, always follow natural link building tips to make every email feel like a real conversation.

Find the Right Partners

Next one is about finding the right partners, we look for partners who share the same values and industry focus. Why? Because links from relevant websites hold more weight and bring better results.

Instead of reaching out to random websites, we connect with blogs, businesses, and platforms that align with your industry.

A strong partnership means more than just a link—it’s about creating lasting connections that benefit both sides.

One of the best link building tips is to work with websites that have real engagement and great content.

Use the A-B-C Approach for Link Building

Based on our experience, we always recommend going for an A-B-C link exchange instead of the usual A-B exchange. Here’s why:

When two websites swap links directly (A-B), it can seem like a quick fix to get backlinks. However, Google has gotten pretty smart and started penalizing websites that rely too much on this kind of exchange.

That’s where the A-B-C link exchange comes in. It’s a bit more strategic and involves three sites instead of just two. Here’s how it works:

• Domain A links to Domain B
• Domain B links to Domain C
• Domain C links back to Domain A

So, this approach helps build a more organic and diverse backlink profile, which is key to successful organic link building. 

That’s one of our top natural link building tips – keep it real, and keep it smart.

Conduct Competitor Analysis

We use competitor analysis to boost your backlink strategy. Here’s how we do it:

• Identify your main competitors
• Analyze their keywords
• Examine the quality of their backlinks
• Find the backlink gap

So, by examining where your competitors are getting their links from, you can uncover fresh websites to target and gain insights into what’s working in your industry.

Create Valuable and Optimized Content

Building natural backlinks starts with creating valuable and engaging content that resonates with your audience. Well-researched content that addresses trending topics and user needs naturally attracts backlinks.

So, valuable content should be:

• Unique: Original, plagiarism-free, and offering actionable insights.
• Engaging: Visually appealing, and shareable with images, videos, and infographics.
• Simple: Clear, concise, and free from jargon.
• Data-Driven: Based on accurate facts and real-world examples.
• Shareable: Content that encourages sharing and broadens reach.

To create this content:

• Research your audience’s needs and deliver clear, helpful solutions.
• Focus on originality to avoid SEO issues from duplicate content.
• Analyze competitor content for fresh insights and improvements.

To Wrap Up

So, that’s a wrap on how to create natural backlinks the right way!

• To build natural backlinks, start by finding the right websites and reaching out with real interest, not just looking for a quick link.
• Create awesome, valuable content that naturally attracts links from trusted websites.
• Consider using the A-B-C link exchange method for a more natural, diverse backlink profile.

So, we hope this helps you get a better idea of how to build natural backlinks that will last and truly benefit your website.

If you have any questions, feel free to reach out to us!

FAQ About Natural Backlinks