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How 30 Backlinks Boosted Propello Cloud’s SEO in 3 Months

Propello Cloud client's link building case study
12%
Traffic Increase
237
New Ranking Keywords
30
Links Built
Company
Propello is a white-label loyalty and engagement platform designed exclusively for mid to enterprise organizations.
HQ
Manchester, England
Employees
11-50 employees
Key Results
Domain Rating
43 from 37
Organic Traffic
3000 from 2,692

Results

Results

The problem: Propello Cloud had a good SEO foundation, but wasn’t seeing the growth they needed. They were looking to improve keyword rankings and drive more targeted traffic to their website.

When we started, the site had a Domain Rating of 37 and monthly organic traffic of just over 2,692. 

Ahrefs dashboard showing metrics for a client in March

The solution: We developed a link building strategy aimed at their main target pages. The goal wasn’t just to chase rankings, but to support the pages that mattered most. Plus, we focused on less competitive keywords with strong search intent that aligned closely with the client’s products.

The client also stayed active on their side by maintaining a strong content strategy and addressing technical improvements as needed. This way, we made sure our link building campaign had the best possible impact and helped their website grow faster.

The strategy paid off. Here are the results we achieved.

Ranking Growth

One of the important keywords we worked on was “customer loyalty trends.” Propello Cloud moved up 11 spots, from 13th to 2nd position․

What worked? Consistent link building!

We built 10 links to this page over three months, and it kept moving up.

Keyword position changes in Ahrefs

Although the keyword had medium difficulty, achieving higher rankings still relied heavily on building relevant backlinks to support the page.

Keyword metrics for "customer loyalty trends" keyword.

Keyword Performance Improvements

Building backlinks doesn’t just improve individual rankings but also improves the overall keyword profile of a website. Propello Cloud saw an increase in the number of keywords they rank for.

Today, the client’s website ranks for over 230 new keywords in organic search, which not only increases their brand presence but also attracts more relevant visitors and potential leads.

DR and Traffic Boost

Domain Rating (DR) and organic traffic are key indicators of a website’s growth.

In just three months, Propello Cloud saw steady progress. Their Domain Rating increased from 37 to 43. Alongside that, their traffic went up from 2,692 to 3,000 organic traffic.

Metrics on Ahrefs: DR and organic traffic

This shows how consistent link building and a focused strategy can create solid results even in a relatively short time.

The Strategy Behind the Success

Our approach starts with clear goals and learning what their target audience is looking for, not just link building.

For Propello Cloud, we supported the blog content that answered real customer questions and had growth potential.

This helped us create a healthy backlink profile, improve the site’s authority, and ensure long-term, steady improvements in SEO performance.

Here are the key numbers that highlight the impact of our work with Propello Cloud:

  • Average DR of the domains we built Propello Cloud backlinks from: 67
  • Average Traffic of the domains we built Propello Cloud backlinks from: 67800
  • Number of unique domains we built backlinks from: 30
  • Time period we worked: 3 months

Overall, these numbers confirm that a strategic SEO approach and relevant backlinks can deliver strong, lasting results. 

Want to become our next success story? Contact us today!

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