Kommo Results
Challenge
Kommo aimed to strengthen visibility for high-intent search queries in a competitive market. Since their online presence was weak, potential clients often struggled to find the website when searching for solutions offered by the company.
The goal was to make the client’s website more discoverable and increase engagement from potential clients.
Strategy
We launched a strategic link building campaign in September, focusing on:
- Targeting high-intent, service-related keywords aligned with Kommo’s core offerings
- Building backlinks from authoritative SaaS websites
- Building links consistently to support steady ranking growth
- Over-delivering on quality. The campaign involved focusing on high-authority backlinks in terms of DR and domain traffic, but the backlink profile consistently included links from domains that were well above those thresholds.
Let’s take a closer look at the impact of this strategy.
Results
Here’s what results Kommo achieved with SaaS backlinks.
Ranking Improvements
Several keywords saw meaningful position gains during the link building campaign, which helped Kommo capture more visibility and reach users actively searching for messaging automation solutions.
So, what drove the movement? We built around 20 backlinks for these five keywords, in total. This strategy allowed us to produce consistent results across a few search terms at the same time.
One priority query moved from outside the tracked range into a top-performing position. Another priority query improved by 10 positions and entered the top 5.
These results prove that even a few valuable backlinks from credible sources can produce results fast.
Growth in DR & Organic Traffic
SEO metrics like domain rating and organic traffic have also improved, thanks to these factors.
- Contextually relevant backlinks from relevant SaaS and business publications provided by the SayNine team
- Website technical health maintenance and consistent content creation by the Kommo team
Below are the outcomes of our 6-month collaboration:
- Improved domain rating
- Organic traffic showed positive growth over the campaign period
The results go beyond just numbers. Here’s what the Kommo team shared about their experience.
Boost in AI Visibility
Kommo also saw broader visibility across several AI-driven search surfaces. As the site’s authority and topical relevance improved, its content started appearing more frequently in AI-generated answers across major platforms like Google’s AI overviews, Perplexity, and Copilot.
As more users turn to AI tools when researching software and comparing solutions, this visibility created new opportunities for discovery and increased Kommo’s presence not only in traditional search but also in AI space where people make buying decisions.
The Takeaway
The biggest lesson from this 6-month link building campaign: a small number of the right backlinks consistently outperforms a large number of weak ones.
Thanks to a focused off-page SEO and digital PR campaign, Kommo went from struggling to rank to sitting in the top 5 for most of their key search terms. The quality of each link mattered far more than the volume.
Your keywords could be moving too. Book a free consultation call with SayNine to learn how we can help.
